Today's Guide to the Marketing Jungle from Social Media Examiner...
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The weekend is almost here, Alluser! Here’s a recap of the most important insights, trends, and updates from the week. Catch up in minutes and go into next week prepared.
In today’s edition:
Instagram content audit tips
Tackling recency bias in image generation
The 4-2-1 LinkedIn content framework
A proven three-step system to improve and scale your AI ad creative
🗞️ Industry news from Instagram, YouTube, Gemini, Instagram, Claude, and more
A Simple Instagram Audit Framework
Ever fall into the trap of spending more time creating content than analyzing it?
Before you post on Instagram again, take a few minutes to learn what your existing content is already telling you. Our social team has a simple framework for your next Instagram content audit.
1. Find your most shared post. People share content that makes them look smart, helpful, or informed. When a post earns shares, it's solving a problem worth passing along. Action: Create a follow-up post on the same topic.
2. Find your most saved posts. Saves signal reference value, so look for frameworks, checklists, and templates. These are the posts people want to come back to. Action: Turn them into a series.
3. Study your best hooks. Pull up your highest-viewed Reels and watch the first three seconds. What made people stop scrolling? Action: Reuse the hook structure that's already proven to work.
4. Spot your top topics. Review your best-performing posts and identify the recurring theme. That's not luck, that's a signal. Action: Double down on the topics your audience keeps responding to.
5. Check your content mix. Look at your last 20 posts and see whether you have a healthy balance of education, thought leadership, case studies, and personal insights. Action: Fill in the category you're missing.
Want to see what actions your fellow marketers would add to this list? Read more here.
Everyone's an "AI Expert" These Days
Every newsletter covers AI. Every LinkedIn feed has a tool recommendation. The hard part is knowing which sources to trust — and which ones are a waste of your time.
Inside the AI Business Society, real practitioners share what's working now, and exactly how to implement it in your business.
"I trust Social Media Examiner — they keep ahead of the curve and help us know what's coming up and how it can help." — Jeremy Ham.
I’m ready for a trusted source.
Why AI Loses the Plot When You Keep Editing Images and What to Do Next
When you're deep in an image editing session — going back and forth, tweaking, adjusting, changing your mind — AI is working from everything you've said, but it's giving the most weight to whatever you said last.
The further back a request lives in your conversation, the less influence it has on what comes next. Add in a few rounds of 'change this, wait no, go back to that' and you've handed it a pile of contradictory instructions it has no clean way to resolve.
This recency bias means the longer your session runs, the more likely it is that your instructions will contradict each other, and the messier your results will get.
The fix is simpler than you'd expect: stop iterating and start over.
Save the best version you've gotten so far, open a new chat, upload that image as your reference, and start with a clean prompt. You'll get further, faster. That fourth version you liked? It makes a much better starting point than a tenth round of corrections ever will.
In AI image editing, knowing when to stop and restart is just as important as the prompt you started with.
More insights and tips like this are available instantly, when you join the AI Business Society.
How to Create Content on LinkedIn to Attract Your Ideal Prospects
How to Create Lead Generation Content
The third stage is where you convert interest into action. Your followers know you (awareness) and like what you stand for (trust). The remaining barrier is risk. Lead generation content is designed to de-risk the purchase and show potential buyers that people like them have worked with you and gotten results.
In this stage, generic testimonials such as "Will was great to work with, highly recommend") are nearly useless for lead generation because they don't answer the question a buyer is actually asking: Has someone with my specific problem worked with this person and achieved the result I'm looking for?
Transformation case studies are the most effective lead gen format.
These posts follow a specific arc. The hook should state a large outcome achieved in a short period of time: for instance, "Jimmy grew 10,000 followers in a week." That's the pattern (big result, short timeframe) because it speaks directly to what buyers want: maximum outcome, minimum effort, maximum certainty.
After the hook, you describe the starting problems in relatable language. In this hypothetical, you'd establish that Jimmy had been posting for three years and had accumulated only ten followers. That detail is critical because it allows the reader to see themselves: I've been trying for ages, too.
From there, you describe what changed and how you worked together. The crucial framing here is that the client is the hero of the story, not you. The language should put them on a pedestal: they chose to invest in themselves, and they did the hard work to implement it. Your role was to give them the tools or knowledge that made it possible.
Close with a call to action that includes authentic urgency, but don't manufacture urgency; use what you genuinely have. If you have a conference with a date, the date itself is the urgency. If you have a program with limited spots, the scarcity is real.
Pro Tip: If your business growth happens off-platform, include the link. Will includes a link in every lead generation post.
His analysis of more than 100,000 posts found that posts with links outperformed those without links overall, not because links boost distribution, but because posts with links tended to contain genuinely valuable resources. The content quality drove saves, dwell time, and shares that more than compensated for the algorithmic penalty.
What performs best in this format is educational resources, specifically curated lists and reference posts where the linked content is valuable enough to stand on its own.
Tips to Create Lead-Generating Content
In this stage, screenshots of client testimonials, specifically text messages, iMessages, and Slack messages showing someone describing their result, are more credible than polished written testimonials because they look unfiltered.
Raw, unproduced client video testimonials also work well in this category. The lack of polish actually supports perceived authenticity.
Logo posts are another option. These place your company logo next to a well-known brand's logo on a solid color background. The purpose is borrowed credibility: if someone lands on your profile and sees that Microsoft worked with you, they're more likely to consider you. You're associating your brand with a brand they already trust.
Video demos are especially effective if you have a product or service with a visible process. The key is not to showcase features but to walk through a specific pain point and show how you solve it.
A video from ZoomInfo's CEO featured a thumbnail that read "How to find in-market buyers in your territory in 4 minutes." A salesperson, seeing that thumbnail, has an immediate, personal reason to watch and potentially sign up for a demo.
Lead Generation Content Ratio: Aim for one out of seven posts per week in this category. When launching a product or event, you can temporarily deviate from these ratios. Running a full week of promotional content before a conference, for example, is fine. Over the long run, the 4-2-1 ratio (awareness, trust, lead gen) is the sustainable baseline.
Other topics discussed include:
Why You Should Build a Funnel-Based LinkedIn Content Strategy
Content That Builds Awareness
Content That Builds Trust
LinkedIn Content Publication Ratios
Today's advice is provided with insights from Will McTighe, a featured guest on the Social Media Marketing Podcast.
AI for Better Ad Creative: 3 Steps to Better Results
With a brand knowledge base and a trained Claude project in place, you can start producing creative. The workflow differs between image and video ads, but the Claude project is central to both.
When you're ready to create the image, Fraser Cottrell recommends a hybrid approach: generate the image with AI and add the text manually. This way, if you want to test different copy against the same visual, you don't have to regenerate the image every time.
Generate Ad Copy With Claude
Start by opening your Claude project and asking it to generate copy with a prompt like:
Using the knowledge you have, write me some static ad headlines.
Ask me any questions you need in order to complete this task.
Claude will return a set of headlines drawn from the brand knowledge in the project, potentially pulling in customer language from the reviews you uploaded. From that set, identify two you like and two you actively dislike. Tell Claude to give you more like the ones you want and less like the ones you don't — and explain why.
Because conversations within a Claude project compound over time, this feedback trains the AI's future responses. It learns your preferences progressively with each session.
Brainstorm and Generate Ad Images and Prompts With Claude
Once you have strong copy, ask Claude to brainstorm image concepts to accompany it. Give Claude your ideas and let it respond with its own. The more specific the brief, the more targeted the output.
If you already have a creative direction in mind — a specific message you want to hit and a target persona — bring that into the brief. For a sports hydration product, that might mean telling Claude:
I want an image targeting marathon runners with the message that they need to be properly hydrated before they run, so they should buy [product].
If you find an ad from another brand that you admire, you can paste or upload it to Claude and ask it to rewrite the concept for your brand.
Should the image feature the product on a clean background? Drag a photo of your product into Claude, so it knows exactly what it's working with, then describe the shot you want in plain language, such as:
Give me a prompt for Nano Banana to use for a professional studio product shot on a purple background, with soft lighting that looks real.
Keep the description fairly brief and invite Claude to ask questions if needed. Claude will write a formatted prompt for your image generation tool that references the product you've provided.
Read through the prompt to confirm it aligns with your direction before taking it to the next step.
Generate Ad Images With Nano Banana in Gemini
Fraggell's current go-to for image generation is Nano Banana 2 Pro, available within Gemini. When using Gemini directly via the chat interface, you'll receive one image per request. Via the API, through third-party platforms like Arcads or Higgsfield, you can generate three or four variations at once.
A few tips Fraser has learned from working inside Gemini:
When saving an image from Gemini, use the download arrow inside the interface to get the full 4K version. Right-clicking and saving gives you a lower-resolution copy.
If you're working via the API, you can pass it specific camera commands, such as zoom out or change the camera angle, and the platform will handle the adjustment cleanly without requiring you to rewrite the entire prompt.
If an initial image isn't right, paste it back into Claude with a description of what needs to change. Claude updates the prompt, and you run the revised version through Gemini.
Once you have an image you're happy with, don't touch it. Going back to tweak even a small detail risks the AI going in a completely different direction and ruining what you had. If the image needs a structural adjustment, like changing the aspect ratio or extending a canvas edge, switch to Photoshop's generative fill instead. It modifies only the targeted area without regenerating the whole image.
Once you have an image you're satisfied with, bring it into your favorite image editing tool and layer the copy on top.
Generate Video Ad Script Drafts With Claude
While Fraggell doesn't produce fully AI-generated videos for clients because the quality of current video-generation tools isn't yet up to the agency's standards, he says AI makes a significant difference in scripting and ideation.
The process uses the same Claude project.
Describe the video concept to Claude: who's in it, the general scenario, and the target length. For a running brand, that might look like:
I have a video idea: a UGC creator running a marathon while talking to the camera about these new shoes.
Based on your knowledge, write me a 30-second UGC script.
Claude will return a timestamped, detailed script. If you only need a starting framework, ask for just a paragraph of script rather than full scene-by-scene direction.
The AI-written script isn't a finished product. Human writers understand nuance, conversational tone, and what resonates with other humans in ways AI still struggles to replicate. But AI is excellent at generating a first draft fast, which gets a creative person 30% of the way to the finish line in a fraction of the time.
A copywriter can take that draft, pull the two lines that work, and build from there.
Other topics discussed include:
Why Most Marketers Are Wrong About AI Ad Creative
Build Your Brand Knowledge Base With Deep Research
Train a Claude Project on Your Brand
Today's advice provided with insights from Fraser Cottrell, a featured guest on the AI Explored podcast.
Stop Rewriting The Same Feedback Email
You write a perfectly clear email with screenshots. They miss half of it. So you write another one — more detailed this time. Then a "quick call" to clarify. Then another round of revisions because something still got lost.
NoteGo ends that loop. Record your screen, talk through what needs to change, and click done. NoteGo's AI watches your screen and listens to your words — then automatically reveals every key point and writes a summary. No back-and-forth. No misinterpretation. Your people get it right the first time.
Try it free for 30 days — your first NoteGo takes less than 41 seconds.
From Michael Stelzner, founder of Social Media Examiner
Ask YouTube Expands to Connected TV Devices: YouTube is bringing its AI-powered Ask YouTube search experience to smart TVs, gaming consoles, and streaming devices, extending conversational discovery beyond desktop. Eligible users can search using natural language voice prompts through their remote controls or access AI-generated responses directly from traditional search results. The update aims to make content discovery more intuitive on large-screen devices by helping viewers find videos through conversational requests rather than relying solely on keyword searches. The feature is launching to a limited group of users initially, with additional expansion expected over time. YouTube
Edits Adds New Audio and Workflow Enhancements: Meta has rolled out a new set of updates for Edits focused on improving creator efficiency and production quality. The release introduces the ability to save imported audio for future projects, automatic volume matching across clips and voiceovers, and 200 additional sound effects. Creators can also now search the app’s font library to quickly locate specific typefaces. Instagram via Threads
Google Launches Search Profiles for Creators on YouTube and More: Google has introduced Search profiles, a new tool designed to help creators establish an official presence across Google Search and Discover. The customizable profiles serve as a centralized hub for social accounts, websites, content, and key links, making it easier for audiences, collaborators, and brands to find verified information. For eligible creators, Search profiles can also activate or strengthen a Google Knowledge Panel, providing a more professional and branded appearance in search results. YouTube
Instagram Brings Teleprompter Functionality to Its Main Camera: Instagram has integrated the teleprompter tool previously available in Edits directly into the main app, giving creators an easier way to record scripted videos without memorizing lines or looking away from the camera. The feature displays scrolling text on-screen during recording and includes adjustable speed controls, helping creators deliver content more naturally while maintaining eye contact with viewers. Social Media Today
Instagram Introduces Profile Grid Reordering: Yesterday, Instagram began rolling out a long-requested feature that allows users to rearrange posts on their profile grid without changing the original publishing dates. The update gives creators and brands more flexibility to curate how their profiles appear, making it easier to spotlight key content, products, or creative work and refresh their overall aesthetic. Users can access the feature by long-pressing a post and selecting “Reorder grid,” while any pinned posts or Reels will remain locked at the top of the profile. Via Social Media Examiner’s Editorial Team
Meta Introduces AI-Powered Creator Assistant on Facebook: Meta has unveiled Creator Assistant, a new AI tool designed to help Facebook creators better understand their performance data and generate actionable content strategies. Integrated directly into the creator dashboard, the assistant can explain engagement trends, answer questions about audience behavior, and provide personalized recommendations based on a creator’s unique content and goals. Alongside the launch, Meta announced an expansion of its AI-powered Reels translation capabilities to five additional languages. Meta
Meta Launches AI-Powered Business Agent Platform: Meta introduced Meta Business Agent, a new AI solution designed to help businesses automate customer engagement across WhatsApp, Messenger, and Instagram. The agent can answer customer questions, recommend products, manage appointments, qualify leads, and support sales conversations while operating in a business’s preferred tone and language. Alongside the agent, Meta announced a new Business Agent Platform that allows organizations to connect AI agents to enterprise tools and workflows. Meta
Meta Launches Instagram Plus Subscription: Meta has introduced Instagram Plus, a new premium subscription designed to offer users enhanced social, customization, and analytics features without changing the free Instagram experience. The subscription includes tools for prioritizing stories among friends, creating more tailored sharing audiences, accessing deeper story engagement insights, and customizing profiles and app appearance. Instagram
Meta Tests Episodic Reels with New Series Feature: Meta is experimenting with a new Series feature for Instagram and Facebook Reels that allows creators to group videos into structured, episode-based collections. The feature introduces dedicated series hubs where viewers can watch content in order, resume where they left off, and follow ongoing storylines or tutorials more easily. TechCrunch
Pinterest Deepens AI Search Investment Through AWS Partnership: Pinterest has partnered with AWS to power the next generation of its AI-driven visual search experience, reinforcing its commitment to making image-based discovery more intelligent and personalized. The collaboration will leverage AWS infrastructure to support Pinterest’s expanding AI initiatives, helping users find products, ideas, and inspiration more effectively through visual exploration. Pinterest
TikTok Launches Dedicated App for Major Cultural Events: TikTok has introduced TikTok Pro Events, a new standalone app designed to bring fans together around major cultural moments, starting with the FIFA World Cup 2026. The platform combines event-focused content discovery, creator engagement, and gamified rewards, allowing users to earn benefits by participating in fan activities. TechCrunch
YouTube Ends Product Tagging Experiment in Community Posts: YouTube is winding down its test that enabled creators to tag shopping products within Community Posts. Effective immediately, creators can no longer add product tags to new posts, and existing tags will be removed from viewer visibility starting July 3, although the original posts will remain intact. While the experiment is ending, creators can still use product tagging features in Shorts and long-form videos. YouTube also noted that no historical performance data will be available for Community Post product tags because the feature was only tested on a limited experimental basis. YouTube
Anthropic Launches Claude Fable 5 and Mythos 5: Anthropic has introduced Claude Fable 5, its most capable publicly available AI model, alongside Claude Mythos 5, a specialized version designed for approved cybersecurity and life sciences organizations. Fable 5 delivers major improvements in coding, reasoning, vision, research, and long-running autonomous tasks, while new safeguard systems help prevent misuse by routing sensitive requests to a lower-risk model. Mythos 5, which operates with fewer restrictions in select domains, is being deployed through trusted access programs and is positioned for advanced cybersecurity operations and scientific research, including drug discovery and genomics. Anthropic
Google Adds New AI Search Controls and Analytics for Publishers: Google is introducing new tools that give website owners greater visibility and control over how their content is used in generative AI Search experiences. A new Search Console setting will allow publishers to opt in or out of having their content appear in AI Overviews and AI Mode, while new reporting features will provide insights into impressions and page appearances within AI-generated results. Alongside these updates, Google shared revised guidance for improving visibility in AI-powered Search and reported significant adoption of its AI Search products, underscoring the growing role of generative AI in web discovery and traffic generation. Google
Google Launches Gemini 3.5 Live Translate Across Its Ecosystem: Google has introduced Gemini 3.5 Live Translate, a new AI-powered speech translation model designed to enable fluid, near real-time conversations across more than 70 languages. Unlike traditional turn-based translation systems, the model continuously translates speech while preserving the speaker’s natural voice characteristics, making multilingual interactions feel more conversational. The technology is being integrated into Google Translate, Google Meet, Gemini developer tools, and enterprise applications. Google
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