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LinkedIn Strategy, Short-Form Video Principles, Claude Code Setup, and More

  Today's Guide to the Marketi...

LinkedIn Strategy, Short-Form Video Principles, Claude Code Setup, and More

 
Today's Guide to the Marketing Jungle from Social Media Examiner...
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The weekend is almost here, Alluser! Here’s a recap of the most important insights, trends, and updates from the week. Catch up in minutes and go into next week prepared.

 

Quick question for you: Do you like receiving this digest on Thursday, rather than Friday? NO or YES.

 

In today’s edition:

  • LinkedIn Company Page strategy

  • Giving your AI expert knowledge

  • 3 psychological principles that make people watch short-form video

  • How to set up Claude Code

  • 🗞️ Industry news from Anthropic, Instagram, YouTube, and more

Are You Treating Your LinkedIn Company Page Like a Profile?

Many marketers have started to believe that LinkedIn Company Pages no longer matter.

In her latest podcast episode, Michelle J Raymond offers a different perspective using ManyChat as an example.

This episode will resonate with marketers and business owners who are trying to improve visibility on LinkedIn without relying on trends or overly promotional tactics. It also speaks to teams that may feel stuck between wanting to try new approaches and maintaining a professional brand presence. Watch more here.

This Is What 2,000+ Marketers Are Raving About

With a Virtual Ticket to Social Media Marketing World and AI Business World, you get access to recordings of every keynote, session, and workshop from both conferences. That’s hours and hours of training you can watch on your own schedule.

Social media strategy. AI implementation. Facebook ads. Instagram growth. It's all there, ready to binge whenever you are.

My eyes are sore as I have watched way too many sessions today! All awesome stuff. It's like Netflix… ‘just one more,” said Virtual Ticket attendee Julia Doherty.

Tomorrow is the last day to save $200. After that, the price goes up.

Start bingeing today!

The Expert Library Knowledge Base

Want your custom GPT to advise you like it’s a panel of real, high-level consultants or experts?

To give a custom GPT specialized expertise without relying solely on its general training, create an "Expert Library" in a spreadsheet.

Enter the name of a top industry expert. Next, detail their specific framework and the key performance indicators they prioritize.

Add 10 to 12 experts, then upload your spreadsheet to the GPT’s knowledge base so it can think like a specialized advisory board.

Want to see the exact spreadsheet Maria Anderson uses? 

You can download her CFO Expert Library template and the full 20-hour build breakdown in the community resource area when you join the AI Business Society.

The Science of Attention: Creating Short-Form Videos People Won't Skip

Using video in your marketing funnel isn’t about grabbing the attention span for a few seconds. It’s about engineering sustained engagement across an entire piece of short form content.

To figure out how to do that, Hilary and her partner watched and analyzed thousands of viral videos, tracking every factor that could possibly contribute to a video's high velocity in a spreadsheet — what was happening at second one and second three, what they were wearing, the hand gestures, the edits, the cuts, whether there was trending audio, what platform it was on.

What they found was that posting frequency, trending audio, and popular challenges weren’t consistent predictors of performance. What was consistent were certain fundamentals of science and psychology.

Below, we cover step two of a 3-step strategic, science-backed framework to help you apply those insights.

Step 2: Reputation: The Authenticity Formula

Your brand, whether personal or company, is the what of your reputation. Authenticity is how that reputation is communicated in your content.

But how can you operationalize authenticity for scaled video production? Telling someone to "just be yourself" isn't actionable advice, especially if they’ve spent years adapting to different audiences or contexts.

Billings developed what she calls the Authenticity Formula to solve this problem: values multiplied by voice.

Your Brand’s Values​: Research from the Brand Builders Group national personal brand study found that over 70% of people are willing to pay more for a product or service if the company's founder shares their same values. For marketers working for companies they don't own, this same logic applies. By surfacing values through content, you're building the kind of trust that directly accelerates buying decisions.

So, you need clarity on what your brand actually stands for. Why does it exist? What gap does it fill in the market? This isn't about crafting mission statement language; it's about identifying the real values that drove the brand into existence, because those values are what the formula amplifies.

Values in this context are the things that genuinely matter to you as a founder, marketer, or creator; things like family, faith, sustainability, disruption, access, or community.

Your values don't need to be stated explicitly in your content. In fact, Billings says they shouldn't be stated directly. Instead, they should be shown through the choices you make in your content.

A creator who values sustainability might regularly feature their favorite reusable products or share how they upcycle clothing. The audience picks this up unconsciously and begins to associate the creator with those values.

Billings recommends focusing on one value per video. Just as your brand or company is a complex entity made up of many things, each individual piece of content should capture one facet of that complexity. Over time, the full picture builds.

Your Brand’s Voice: Voice is how you would describe your brand’s personality if it were a person. Is it edgy? Funny? The best friend you never had? A no-stranger-to-controversy provocateur?

Values Multiplied by Voice

When values and voice operate together, they create a specific frequency that only certain people will connect with.

This is the opposite of operating from a scarcity mindset approach.

Billings often works with real estate agents, financial advisors, and lawyers who worry that showing their values and voice will cost them potential clients. Her response is that by leaning into your values and voice, you’re giving potential clients a chance to preview what it's like to work with you and accelerating the journey to yes for those who are genuinely aligned with you.

Consider Duolingo.  

The brand made an early decision not to heavily promote its product in its content. Instead, it trusted that viewers who resonated with their values and voice would bridge the gap to the app themselves.

  • Their Value: Disruption: The brand aimed to turn the process of learning a new language from a dry academic prospect into a fun experience.

  • Their Voice: Outlandish, Chaotic, Unpredictable: Videos have featured Duo, the owl mascot, wreaking havoc in the Duolingo office.

It worked. Duolingo became the number-one language-learning platform by being radically clear about its values and voice from the start.

Other topics discussed include:

  • Why the Science of Attention Matters More Than Algorithms for Video Content

  • Connection: The Two-Fold Foundation

  • Emotion: The Engine That Makes Content Spread

  • 3 Questions to Guide Development of Every Short-Form Video

Today's advice is provided with insights from Hilary Billings, a featured guest on the Social Media Marketing Podcast.

Claude Code for Everyone: How to Get Started

Before you install Claude Code, you’ll need to understand two things.

First, to use Claude Code with any degree of impact, you’ll need a paid Claude subscription. If you already have a paid Claude account, Claude Code will run on the same subscription. If you don’t have a paid subscription, Tyler says the $20/month Pro subscription is perfect for beginners.

Second, Claude Code is a command-line interface (CLI) tool, which means you type your commands into a text-based window rather than in a chat or by clicking buttons in a visual interface.

On a Mac, you'll interact with Claude Code through your computer’s terminal; Windows and Linux have their own equivalent environments. If you've never seen a terminal before, Tyler describes it as a plain black screen where everything is text. It looks unfamiliar, but it isn’t complicated once you're inside.

Note: By default, Claude Code asks your permission before taking any action that affects your computer. Before Claude Code browses the web, creates a file, writes a document, or edits something in a folder, you'll see a prompt asking whether to allow or deny each action.

Set Up Claude Code Step by Step

Getting Claude Code up and running involves a few distinct steps.

First, open your terminal.

Next, follow Anthropic's official documentation, which contains clear copy-and-paste installation commands for whichever operating system you use — Windows, Mac, or Linux.

Copy the relevant installation command and paste it into your terminal window. Hit enter and wait while Claude Code is installed.

When you see a message that confirms installation, type the word ‘claude’ in the terminal. Claude Code will begin running and prompt you to log in.

Using the login command opens a browser window where you authenticate with the email address associated with your Claude subscription. Once you've completed that step, you're inside Claude Code and ready to choose the model you want to work in.

Other topics discussed include:

  • Working In the Terminal With Claude Code: The Basics

  • Working In the Terminal With Claude Code: Advanced Features

  • Build Your First Automation With Claude Code: Google Calendar and Telegram

Today's advice provided with insights from Tyler Reed, a featured guest on the AI Explored podcast.

Learn AI Skills That Actually Pay Off 

Most AI training teaches theory. The AI Business Society is different.

Every lesson is built around practical skills that directly impact your bottom line.

✅ Step-by-step workflows you can use immediately 

✅ Proven templates from accomplished AI marketers 

✅ Hands-on training that cuts your most time-consuming tasks

And you won't be doing it alone. Join a community of forward-thinking marketers who share strategies, celebrate wins, and solve challenges together. 

"I like the practical approach and being able to take away tips that I can start implementing immediately," says member Michelle West. 

Start learning today.

Divine Revives Vine with AI-Free Video Sharing and Open Social Protocols: Divine, a new Vine reboot backed by Jack Dorsey’s nonprofit initiative, is launching publicly with restored Vine archives, six-second looping videos, and creator-focused remix tools. The app differentiates itself by limiting AI-generated content and embracing decentralized social technologies, positioning itself as a more human-centered alternative to mainstream social video platforms. TechCrunch

Instagram Tests ‘AI Creator’ Labels to Improve Transparency Around AI Content: Instagram is experimenting with profile-level labels for creators who frequently post AI-generated media, expanding its broader transparency efforts around synthetic content. The feature gives audiences clearer context about who is creating AI-driven posts while allowing creators to voluntarily identify their use of AI tools. Instagram

Instagram Expands Edits with New AI Video, Caption, and Analytics Tools: Instagram is adding new creative and performance features to Edits, including deeper reel analytics, customizable caption transcription controls, AI-powered photo-to-video blending, and new text styling options. The updates continue Meta’s push to position Edits as a more advanced creator-focused editing platform. Instagram via Threads

LinkedIn Launches New Event Marketing Tools for Lead Gen, Attribution, and Content Repurposing: LinkedIn is expanding its event marketing suite with off-platform Event Ads, integrated lead generation forms, deeper ROI measurement, and AI-powered event clipping tools. The updates are designed to help B2B marketers drive qualified pipeline, simplify event promotion workflows, and extend the value of event content beyond the live broadcast. LinkedIn

LinkedIn Launches Agency Certification Program for B2B Advertisers: LinkedIn is introducing a global certification program that formally recognizes agencies with demonstrated expertise in LinkedIn Ads. The initiative aims to help advertisers identify qualified B2B marketing partners while giving agencies new ways to showcase platform knowledge, performance capabilities, and operational readiness. LinkedIn

LinkedIn Expands Programmatic CTV Buying Through Amazon: LinkedIn is broadening access to its Connected TV advertising inventory by integrating with Amazon DSP, giving B2B marketers new ways to reach professional audiences across premium streaming platforms. The partnership combines LinkedIn’s audience targeting data with programmatic TV buying workflows to support more scalable full-funnel B2B campaigns. LinkedIn

Threads Expands Messaging to Desktop with Web-Based DMs: Threads is bringing direct messaging to its web experience, giving users the ability to continue conversations beyond the feed while working from desktop. The rollout reflects Meta’s push to make Threads a more complete real-time conversation platform across devices. Threads

Threads Tests Playable Music Stickers for In-Stream Song Sharing: Threads is experimenting with music stickers that allow users to share playable song previews directly within posts. The feature brings Threads closer to Instagram and TikTok-style music engagement, giving creators and users new ways to spark conversation and cultural discovery around music inside the app. Social Media Today

Threads Tests Auto-Threading and Animated Stickers for Posts: Threads is experimenting with new posting tools that automatically turn long-form text into threaded posts and add support for animated stickers. The updates aim to make conversations more fluid while giving users additional creative ways to engage inside the app. Threads, Threads

YouTube Tests Dynamic Thumbnail Sizes: YouTube is experimenting with variable thumbnail and video sizing on mobile in an effort to create a more visually engaging Home feed experience. The test could change how creators optimize thumbnails as YouTube explores new ways to drive attention and engagement on smaller screens. YouTube

YouTube Tests New Swipeable Feed Navigation on Mobile: YouTube is experimenting with a redesigned mobile navigation experience that shifts feed access toward a swipeable top-tab layout. The update could reshape how users move between Home, Subscriptions, and premium content feeds as YouTube explores more streamlined discovery experiences on mobile. YouTube

Anthropic Expands Claude Capacity with Higher Limits: Anthropic is significantly raising Claude’s compute capacity through a new partnership with SpaceX and broader infrastructure agreements across major cloud and hardware providers. Alongside expanded API and Claude Code limits, the move is designed to improve reliability, scale enterprise adoption, and support the growing demand for AI workloads globally. Anthropic

Anthropic Launches Financial Services Agents and Microsoft 365 Integrations for Claude: Anthropic is expanding Claude into enterprise finance with a suite of prebuilt AI agent templates for investment banking, compliance, research, and accounting workflows. Combined with new integrations across Microsoft 365 and financial data providers, the update positions Claude as a more deeply embedded AI operating layer for financial institutions. Anthropic

Google Introduces AI-Powered ‘Create My Widget’ for Android Personalization: Google is bringing vibe-coding to Android home screens with Create My Widget, a new Gemini-powered feature that lets users generate custom widgets through natural language prompts. The update expands Google’s push to embed generative AI deeper into Android customization and productivity experiences. TechCrunch

OpenAI Expands ChatGPT Ads Pilot to Five New International Markets: OpenAI is broadening its ChatGPT advertising pilot beyond the U.S., bringing the program to the UK, Mexico, Brazil, Japan, and South Korea. OpenAI

OpenAI Launches New Realtime Voice Models for Reasoning, Translation, and Transcription: OpenAI is expanding its realtime API with a new generation of voice models built for more intelligent and responsive conversational experiences. The launch introduces advanced voice reasoning, live multilingual translation, and streaming transcription capabilities aimed at powering next-generation AI assistants, customer support systems, and voice-driven workflows. OpenAI

xAI Launches Custom Voice Cloning and Voice Library for Grok APIs: xAI is expanding Grok’s audio capabilities with Custom Voices, enabling users to generate production-ready voice clones from short recordings and deploy them across conversational AI experiences. Combined with a new Voice Library and built-in safety verification, the update positions Grok as a more customizable platform for branded voice agents and AI-powered audio applications. xAI

 

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We publish updates with links for our new posts and content from partners. Your information: Email: tukangpostemel@gmail.com Opted in on: 2021-09-06 17:03:43 UTC.

Here’s a cash flow machine you never, ever sell

A one-time gain vs. lifetime income: You choose

͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏  ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

Quick question…


If you owned a goose that laid golden eggs, would you sell it just because someone offered you a good price?


Of course not!


You keep the goose and collect the eggs forever


Yet investors make this mistake every single day.


Remember that Exxon example where an investor bought at $40, and now it’s worth $150?


Most investors see that $110 gain and sell immediately.


They think they're being smart to lock in those profits.


But here's the big mistake they made:


They sold the goose.


Now they have no asset. No cash flow. Just a one-time payment coming in and then it’s gone.


Meanwhile, the investor who kept it is collecting 25-30% annually in dividends and option premiums – without selling a single share.


This principle works everywhere


Gold mining companies?


Don't buy gold. Buy the gold mine.


When gold prices spike (like they have been recently), you don't sell your physical gold stash. You own shares in the company that pulls gold out of the ground – and you collect dividends from every ounce they sell.


The mine is the goose. The dividends and option premiums are the egg.


Warren Buffett and Occidental Petroleum?


Buffett didn't buy Occidental to flip it for a quick profit.


He bought it because it produces cash flow. Oil comes out of the ground. The company sells it. Shareholders get paid.


The oil well is the goose. The dividends and option premiums are the egg.


Real estate?


You don't sell a rental property just because it tripled in value.


You keep collecting rent. You raise the rent over time. Maybe you add a laundry service or vending machine for extra income.


The property is the goose. The rent is the egg.


Here's the pattern that brings wealth


Amateurs sell the asset when the price goes up.


Professionals keep the asset and increase the cash flow.


Amateurs chase capital gains.


Professionals stack income streams.


Amateurs sell the goose.


Professionals collect eggs forever.


This is just one of the valuable concepts you’ll get from Rich Dad Wealth Expert Andy Tanner in his upcoming webclass…


Learn the exact steps anyone can follow


Andy’s new Wartime Investing training webinar is coming up soon, and it’s built entirely around these principles.

  • How to identify assets that produce cash flow  
  • How to keep them – even when prices spike  
  • How to stack multiple income streams on top of each other 
  • How to build a portfolio that pays you for decades without ever selling

This is how real wealth is built.


Not by timing the market.  

Not by selling your winners.  

Not by chasing the next hot stock.


It’s all about keeping the goose. And collecting the eggs. Forever.

Reserve Your Spot for the Live Training

The war is making volatility spike.


That means option premiums are elevated.


In other words, the goose is laying bigger eggs right now.


But only if you own the goose.


Learn how.


To your success,

Robert Kiyosaki

Investing can have large potential rewards, but it can also have large potential risks. You must be aware of the risks and be willing to accept them in order to invest in financial instruments, including stocks, options, futures, real estate and entrepreneurship. By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Rich Dad Operating Company, and all partners, members and affiliates harmless in any event or claim.


If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.

© Rich Dad Company

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