Today's Guide to the Marketing Jungle from Social Media Examiner...
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Here’s a recap of the most important insights, trends, and updates you need to know about today, Alluser! Catch up in minutes and go into the rest of the week prepared.
True or False? Instagram delivers better ROI than TikTok. NO or YES.
In today’s edition:
Your Instagram posts in Google SERPs
Improving conversions in 2026
🗞️ Industry news from Meta, TikTok, and more
The Instagram Setting for Google Search Visibility
What if your Instagram posts could show up on Google?
Lucas O'Keefe shares a simple setting that allows your posts to appear in search results outside the app. Which means your content can keep working for you long after you hit publish.
It takes just seconds to turn on.
However, what you write in your captions and how clearly you say it will matter a lot more. Because now, you’re not just showing up in a feed, you’re showing up in search.
If you’re already putting time into content, this is one of those easy wins that can help more people actually find what you’re posting. Read more here.
It Starts TOMORROW: Join Us LIVE!
Social Media Marketing World and AI Business World kick off tomorrow at 8AM Pacific.
Thousands of marketers will gather at the Anaheim Convention Center to learn what's working in AI and social media. They’ll walk away knowing exactly what to do next.
Will you be one of them?
Can't make it to Anaheim? You can still have a front-row seat.
Grab a Virtual Ticket and watch every keynote and session live — then rewatch anything you want for the next 18 months.
Watch live tomorrow.
More Conversions: Quick Wins That Work in 2026
If 100 people clicked on your social post or email offer and bounced when they hit your landing page, the bounce isn't random noise. It's a coordinated response signaling that something is wrong on the page. Jay Schwedelson's view is that accepting a 5% conversion rate as normal is the same as accepting that 95 people walked out the door.
Here's how to fix what's driving them away.
Keep Content Above the Fold and Strip Out All Navigation
Every element that gives someone a reason to keep moving without converting is a risk. This includes content below the fold and navigation elements.
The ideal landing page requires no scrolling, so that everything is visible immediately, and the only action available should be the conversion itself.
Match the Hero Image From Your Ad or Email to Your Landing Page
Visual continuity signals to the visitor they're exactly where they intended to be. The result is a conversion rate bump of over 10%—from a single design decision.
When campaigns use multiple creative variations and an exact image match isn't possible, the priority is maintaining the same visual feel and tone across the ad and the page.
Reduce Your Form Fields or Break Them Into Steps
For every additional must-fill field you require, you'll lose approximately 8% of your registrants. Jay recommends keeping forms to around 5 fields when possible. If the form genuinely requires more than 8 fields, the solution is a multi-step form that presents information across sequential steps rather than all at once.
A more advanced variation of this is the double-incentive approach. The form initially asks only for name and email to deliver the first offer. Then, on the next page, you offer a second incentive: an additional resource or bonus in exchange for completing the remaining fields.
Replace Submit with a First-Person, Offer-Restating Button
The word Submit communicates nothing about what the person is getting and carries a bureaucratic weight that works against conversion. The text doesn't need to be clever; it just needs to remind the person of the value they're about to receive. For an insurance quote offer: "Yes! I want my 3 free quotes." For a webinar: "Count me in for this awesome webinar."
Add One Hero Testimonial and Validation Assets
Just below or beside the form button, place a single testimonial in quotation marks. A sentence from a real customer is enough.
Alongside this, include logos of recognizable companies your brand has worked with, partnered with, or been associated with in any way. Finally, display any awards your company has received, regardless of their prestige.
The combination of a testimonial, logos, and awards provides the final moment of confidence that pushes a hesitant visitor to act.
Other topics discussed include:
Optimize Your Post-Conversion Thank You Page for Additional Conversions
4 Ways to Grow Your Email Database
How to Protect Your Email Deliverability
Today's advice is provided with insights from Jay Schwedelson, a featured guest on the Social Media Marketing Podcast.
Your AI Overwhelm Ends Here
You already use AI every day. But your content doesn't sound like you.
The workflows that could save you hours still feel out of reach.
Every week, there's a new AI tool you're supposed to master.
You don't need more information. You need the right insights — from a source you trust.
The AI Business Society shows you exactly what to focus on — and what to ignore — so you can put AI to work without the overwhelm.
"I have already improved my workflow on how I create and publish content and recommend it to my clients. That's why I joined AI Society - so I can get better solutions to maximize ROE - return on efforts," said member Prathima Venkatesan.
Get my AI advantage.
Instagram Tests ‘Instants’ App for Raw, Ephemeral Photo Sharing: Instagram is experimenting with a new app called Instants that strips back editing and curation in favor of real-time, disappearing photo sharing. By focusing on authenticity and low-pressure interactions, the test reflects Meta’s broader push toward more spontaneous, private social experiences. TechCrunch
Instagram Revamps Insights with New Engagement Metrics and Improved Layout: Instagram is updating its Insights dashboard to make performance data more accessible and actionable. With new engagement metrics like share and skip rates, along with a cleaner layout and enhanced context, the update helps creators better understand how their content performs and what drives audience interaction. Creators via Threads
Instagram Expands API with Partnership Labels, Deeper Metrics, and Collaboration Tools: Meta is rolling out major updates to the Instagram API, enabling developers to publish branded content with partnership disclosures, access richer cross-platform performance metrics, and manage collaborative media more effectively. Meta
Meta Introduces Unified Account System for Simpler Access and Security: Meta is rolling out an updated Meta Account that centralizes login, settings, and security across its ecosystem of apps and devices. By combining streamlined access with enhanced protections like passkeys and real-time threat monitoring, the update aims to simplify account management while improving user security at scale. Meta
Meta Expands AI Business Assistant Globally to Streamline Ad Performance: Meta is rolling out its AI-powered business assistant to advertisers worldwide, integrating it directly into core ad tools to deliver real-time insights, optimization recommendations, and account support. Meta
Threads Launches Live Chats: Threads is rolling out Live Chats, a new feature that enables users to join public, real-time group discussions during major cultural moments like sports games and entertainment events. With interactive tools and planned enhancements, the feature aims to deepen community engagement and position Threads as a hub for live, shared experiences. Meta
TikTok Previews New Ad Tools to Boost Control, Performance, and Commerce: TikTok’s Q2 2026 product updates focus on giving advertisers more flexibility and efficiency across campaigns. With modular Smart+ automation, enhanced Pulse performance optimization, and new commerce tools like One Asset Manager and Collage Carousel, the platform is streamlining campaign setup while improving product visibility and engagement. TikTok
X Rolls Out Custom Timelines: X has introduced Custom Timelines, a significant update that allows users to pin and explore personalized topic feeds powered by Grok AI. With over 75 topics available, the feature aims to deepen engagement by tailoring content discovery to individual interests, marking a shift toward more dynamic, topic-driven browsing on the platform. X
YouTube Refines Push Notifications to Prioritize Engaged Viewers: YouTube is updating its notification system to stop sending push alerts to inactive subscribers while continuing to notify them in the app. Google
YouTube Expands AI Likeness Detection: YouTube is rolling out its likeness detection technology to the entertainment industry, enabling celebrities and their representatives to identify and request removal of AI-generated content that uses their image. Built on similar principles to Content ID, the tool aims to address rising concerns around deepfakes and digital identity misuse. YouTube
YouTube Expands Timestamp Sharing and Phases Out Clips: YouTube is rolling out “Share at Timestamp” on mobile, making it easier to share precise video moments via direct links. As part of this shift, the platform is replacing its Clips feature with a simpler sharing approach, while signaling future investment in more advanced clipping tools and automated highlights to support creators. YouTube
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