Here’s something that stopped me cold the first time Todd walked us through it.
There are four locations where a prospective customer investigates your credibility before they ever buy.
You actively control one of them.
The other three are quietly making the decision for you, and most business owners have never even mapped them.
👉 See the 4 locations and how to win every one
Todd calls this framework Visual Authority, and in Wednesday’s session, he walks your team through all four:
1. Social credibility visual assets.
What shows up when someone searches your name, your business, or your competitors. This is where prospects form their first impression before they ever visit your site.
2. Website credibility visual assets.
What a prospect sees in the 90 seconds that decide whether they reach out. This is where first impressions become real interest.
3. Sales process decision visuals.
What you show during the actual sales conversation, consultation, or demo. The proof that moves them from "interested" to "ready to buy."
4. Post-meeting decision visuals.
What the prospect sees, reads, or watches in the 48 hours after they talk to you, when they’re deciding whether to move forward or go with someone else.
Most businesses have something in location 3. A few have something in location 2. Almost no one has a system across all four.
That gap is exactly where customers are slipping away to less qualified competitors.
Todd is a #1 bestselling author who has worked with everyone from small business owners to Fortune 500 teams. His frameworks have generated over $6 billion in client revenue. In 60 minutes, your team will leave with the structure to fill all four locations. Simply. Repeatably. Without adding complexity to your operations.
📅 Wednesday, April 22 🕔 11:00 AM PT / 2:00 PM ET
👉 Join us on April 22 and put this in motion
To your financial freedom, Rich Dad
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