Today's Guide to the Marketing Jungle from Social Media Examiner...
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Here's a recap of the most important insights, trends, and updates you need to know about today, Alluser! Catch up in minutes and go into the rest of the week prepared.
In today's edition:
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Are you posting from the right place on Facebook?
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A three-part framework to turn customers into your most effective marketing channel
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🗞️ Industry news from Instagram, Snapchat, and more
How and When to Post From Your Facebook Profile and Page
If you primarily post on your profile, should you also share that post to your business Page? Or is it better to publish on your Page first and then share it to your profile?
Mari Smith recently highlighted this exact issue. Many small business marketers naturally prioritize posting on their personal profile, since that's often where conversations and engagement happen most easily. But when it comes to visibility across your broader audience, the relationship between your personal profile and your business Page is more nuanced than it may appear.
How you share, and even which account you're logged into when you do, can determine where that content actually appears on your Page. In some cases, a post you expect to appear prominently on your Page timeline may instead end up in a section that receives very little visibility. Read more here.
Were You One of the Lucky Ones, Alluser?
Early last year, thousands of smart marketers descended on Social Media Marketing World with one purpose in mind…to give their marketing a special boost that you can't find anywhere else.
"This was my first time at Social Media Marketing World, and it exceeded every expectation I had. The value of the sessions and networking experiences cannot be overstated," said Maddie Young.
"OMG, what a conference that was! This was beyond anything I was expecting. I'm already having Social Media Marketing World withdrawals 😂," said Rehema A.
Whether you are trying to figure out how to get more reach, exposure, and sales—or you're trying to understand how AI tools can help you become a better marketer—this is the place you want to be.
Don't be left behind. Transformation happens when you attend Social Media Marketing World—April 28-April 30.
I'm ready for something more.
Improving Customer Experience: How to Improve Revenue and Profitability
Most marketers define their job as getting customers in the door. Shana Lynn Bresnahan, a retention strategist who helps small businesses scale courses, memberships, and coaching programs, argues that stopping at the sale is where most businesses leave significant money on the table.
There are both a mission and a business argument for investing in the post-sale experience.
For mission-driven founders, the logic is simple: you fulfill your mission not when someone buys, but when they actually get results. Focusing exclusively on acquiring new customers while neglecting what happens afterward means you're not delivering on what you promised.
The business case is equally compelling. Profitability in any business comes down to two levers: improving customer lifetime value (LTV) and lowering customer acquisition cost (CAC). Marketers typically fixate on the acquisition side — finding cheaper ad channels, improving conversion rates — while ignoring the compounding impact of retention on the other side of the equation.
Consider a $47-per-month subscription membership. At an 80% monthly retention rate, meaning you lose 20% of customers every month, each customer is worth roughly $235 in lifetime value. Improve retention by just ten percentage points to 90%, and that lifetime value doubles to approximately $470. Improve it by another five points to 95%, and it doubles again.
The progression is exponential, similar to compound interest. Better retention also opens up ascending customers to higher-level programs and additional products, since longer-tenure customers are far more likely to buy more.
Beyond the math, happy customers who get results become word of mouth advocates, the most affordable customer acquisition channel that exists. Meanwhile, acquisition is only getting harder and more expensive. Emails land in spam and promotions folders, organic posts reach smaller audiences, and the cost of paid advertising keeps rising. Retention is not just a customer service concern. It's how marketers justify their existence and keep their businesses profitable.
Three Things You Need to Design or Improve Your Customer Experience Using the Retention Accelerator Formula
Shana asks every prospective client the same three questions before they discuss strategy: Do you know your product? Do you know your numbers? Do you know your people? These aren't gatekeeping questions; they're the foundation that makes every customer experience improvement actually work.
Your Product Quality Assessment
No amount of retention strategy can save a product that doesn't deliver on its promises. If you're seeing high refund rates and struggling to keep repeat customers, the first question to ask before you invest in the experience around it is whether your product itself needs work.
The fastest way to assess product quality isn't a survey; it's your customer support inbox.
For any business trying to improve retention, talking regularly to customer support is non-negotiable. The support team is always the first to know about product defects, recurring complaints, and the specific friction points customers encounter.
Signs that your product is working: subscription customers have a low churn rate, consumable product buyers are repeat purchasers, and you're generating referrals through word-of-mouth.
8 KPI Numbers
Before testing any customer experience improvements, establish your baseline metrics. The key numbers to track are:
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AOV (average order value)
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LTV (lifetime value)
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CAC (cost per acquisition)
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Churn rate
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Retention rate
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Onboarding completion rates
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How long members stay actively engaged before going quiet
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Online Community engagement rates
Benchmark against yourself rather than chasing industry averages. Without your own baseline, you can't measure whether your improvements are working, and you'll have a hard time justifying your efforts to whoever oversees the marketing budget.
An Extensive Customer Profile
The 15-minute ideal customer avatar worksheet that circulates in marketing courses is not enough here.
Corporate marketers understand the enormous investment companies make in understanding who their customers are (their demographics, buying behaviors, wants, and needs) because those insights inform every product and marketing decision.
Digital business owners often skip this step because they don't face the same upfront capital requirements as, say, a franchise operator or a manufacturer. That's a mistake. The more deeply you understand your customers' language and what they actually want from your product, the better you can personalize the experience and make smarter product decisions.
Other topics discussed include:
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How to Align or Elevate the Results Your Product Delivers
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How to Build In Customer Support and Recognition
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Examples of Personalization at Scale
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3 Ways to Build Customer and Customer-to-Customer Relationships
Today's advice is provided with insights from Shana Lynn Bresnahan, a featured guest on the Social Media Marketing Podcast and speaker at Social Media Marketing World.
For Marketers Tired of Repeating Themselves
You already know how this goes. You record a video, write out the details, attach screenshots—and the revision still comes back wrong.
With NoteGo, you quickly show what needs to change. AI captures every key moment, so nothing gets missed. Send it. They get it. Move on.
See how it works in 41 seconds.
Facebook Clarifies Original Content Rules for Recommendations: Meta has updated its Facebook content guidelines to better define what qualifies as original content and improve the quality of posts shown in Feed and Reels recommendations. Content created directly by a page or profile will be prioritized, while reposted videos or posts with only minor edits—such as stitched clips, reaction-only videos, or lightly modified uploads—may be deprioritized. Reels that transform third-party content with meaningful commentary, analysis, or creative storytelling can still qualify as original and benefit from broader distribution. Creators who repeatedly post unoriginal content risk reduced reach or demonetization, though they can appeal originality decisions. Meta
Facebook Expands Affiliate Program With Self-Serve Brand Links: Meta has expanded Facebook's affiliate program to allow creators to add brand product links directly to their content and earn commissions on resulting sales. FacebookForCreators via Instagram
Instagram Edits Adds Freeze Frame, Sound Effect Recommendations, and Teleprompter: Instagram has introduced new features in Edits aimed at improving short-form video creation, including a Freeze Frame tool for emphasizing moments and transitions, a curated sound effects recommendations tab on iOS, and a voiceover teleprompter that displays scripts during recording. Instagram
LinkedIn Rebuilds Feed Recommendations With LLMs and Sequential Ranking: LinkedIn has rolled out a next-generation Feed system powered by LLMs, transformer models, and GPUs to deliver more relevant and timely recommendations to its 1.3 billion members. The new architecture replaces a patchwork of legacy retrieval systems with a unified embedding-based approach and adds a sequential ranking model that interprets engagement patterns over time, allowing the Feed to adapt more intelligently to each member's evolving professional interests. LinkedIn
Meta Adds AI Tools to Streamline Facebook Marketplace Selling: Meta has introduced new AI-powered features on Facebook Marketplace designed to make listing and managing items faster for sellers. With Meta AI, users can upload photos to automatically generate listing drafts with suggested prices, send AI-generated replies to common buyer questions, and manage shipping with prepaid labels and order tracking. The platform is also introducing AI-generated seller profile summaries that highlight listing history, seller ratings, and account details to help build trust between buyers and sellers. Meta
Meta Introduces Location Fees for Some Advertisers: Meta has announced that advertisers will begin seeing additional location-based fees when their ads are delivered in regions that impose Digital Services Taxes or similar government levies. These charges will be calculated based on ad impressions in affected countries and will appear as a separate line item on billing statements, rather than being included in campaign budgets. The update marks a shift from Meta previously absorbing these costs, aligning its ad billing structure with evolving global regulatory requirements. Meta
Snapchat Launches Cricket in a Snap to Capture IPL Fan Engagement: Snapchat has unveiled 'Cricket in a Snap,' a new advertising initiative built around India's cricket season that combines AR experiences, live data integrations, and creator-led campaigns to help brands connect with fans in real time. The program includes immersive formats such as AR Fan Zones, Live Sports API-powered Lenses, Surface Tracking stadium activations, and Snap Star collaborations. Snap
X Expands Creator Subscriptions With Paywalled Threads: X has rolled out several updates to its creator subscriptions program, including Exclusive Threads that allow creators to place parts of their content behind a paywall. X
X Adds Grok-Powered Audio Narration to Long-Form Articles: X has launched a new feature that converts long-form articles on the platform into audio using the voice capabilities of xAI's Grok. The in-stream button allows users to play narrated versions of posts while continuing to scroll or even switching to other apps with background playback. X
X Adds Option to Block Grok From Editing Uploaded Media: X has introduced a new setting that lets users stop Grok from generating AI-altered versions of their uploaded images or videos. The toggle appears in the media upload interface within the post composer, giving users more control over whether their content can be remixed by the platform's AI tools. Social Media Today
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