Today's Guide to the Marketing Jungle from Social Media Examiner...
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Friday is almost here, Alluser! Before you unplug, here are the latest AI insights and updates for marketers. Whether you read them now or save them for later, you won't want to miss these.
In today's edition:
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How to build affordable AI automations without compromising on speed
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Turn your AI expertise into revenue
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🗞️ Industry news from ChatGPT and Gemini
The Smartest-First AI Automation Optimization Strategy
When building AI automations, optimizing for cost and latency is the difference between a profitable AI agent and an expensive experiment.
But that means marketers often have to choose between smart, expensive models and fast, cheap models. How do you find the balance?
Tommy Chryst's advice is to use both.
Start with the highest-tier model to establish the ideal logic and behavior you want to see.
Then, test the automation on a lower-tier AI model to see whether it performs just as well.
More tips and advice on which specific models (like GPT 4.1 Nano vs. Gemini Flash) Tommy recommends for different marketing use cases, are available instantly when you join the AI Business Society.
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How to Sell AI Services Without Selling Your Soul
Anne recommends one entry point above all others for landing your first clients: AI education.
Running workshops, even short, informal ones, is the fastest way to move someone through the know-like-trust process. It demonstrates your expertise in real time, gives people immediate value, and creates a natural opening to discuss deeper engagement.
Anne suggests two low-overhead approaches to get started with workshops:
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The first is to begin showing up informally via live or recorded video on LinkedIn or TikTok with other AI-curious people in your network. A 30-minute conversation with a peer where you talk through how you're using AI for real tasks is enough to start building a digital footprint around your expertise.
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The second is to list a workshop on Eventbrite. Pick a clear, audience-specific title such as AI for Small Business Owners, AI for Nonprofits, or AI Made Easy. Then, design a simple session and promote it. Eventbrite handles registrations and does its own promotion for listed events. If you price it free, there's no cost to you.
When you run your workshops, one thing makes the biggest difference in whether attendees want to work with you afterward: Engineering a moment of genuine surprise through demonstrations of what AI can do that people genuinely couldn't have imagined.
Don't just demonstrate on your own screen. Have everyone open their laptops and do the task alongside you. Side-by-side, hands-on execution turns a presentation into an experience.
Tailor everything to the room. At the start of every session, ask people what they do in their jobs, then build your demonstrations around those specific use cases in real time. Generic examples feel theoretical. Examples drawn from someone's actual daily work feel immediately useful—and make attendees feel seen.
After every workshop, provide a playbook. Not a recap—a step-by-step guide that captures everything covered and gives people a path forward even if they missed something in the moment.
When you close out the session, make a simple offer: If you'd like to explore working together, I have a few slots available.
Other topics discussed include:
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Overcoming The Expert Myth
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Rebranding Your Online Presence Around Providing AI Services
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Moving Prospects to Clients: Build Out Your AI Services Menu
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Charging for AI Services
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Leveraging Pro Bono vs Paid Work
Today's advice provided with insights from Anne Murphy, a featured guest on the AI Explored podcast.
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ChatGPT Expands Into Visual, AI-Powered Shopping With Agentic Commerce Protocol: Users can now explore and compare products in one place with real-time data, while merchants integrate their catalogs directly into the experience to reach high-intent shoppers. OpenAI
Google Introduces Gemini Advantage to Power AI-Driven Advertising Across Its Ecosystem: Google is integrating its Gemini AI models into Google Marketing Platform to help advertisers predict consumer behavior, automate media buying, and optimize campaigns across channels. With enhancements to Display & Video 360, including AI-curated inventory, new YouTube ad formats, and privacy-first targeting through Confidential Publisher Match, brands can reach audiences across streaming, search, and shopping environments more effectively. The launch also introduces Ads Advisor, a prompt-based tool for campaign setup, optimization, and reporting, signaling a shift toward fully AI-assisted marketing workflows. Google
Google Expands Universal Commerce Protocol for Smarter AI Shopping: Google has introduced new capabilities to its Universal Commerce Protocol (UCP), enhancing how AI agents interact with online retail. Updates include a cart feature that allows multiple items to be added at once, real-time catalog access for accurate product data, and identity linking to extend loyalty benefits across platforms. Designed as an open standard, UCP aims to streamline AI-powered shopping experiences while giving retailers flexibility in how they adopt and deploy these features. Google
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