Today's Guide to the Marketing Jungle from Social Media Examiner...
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Here's a recap of the most important insights, trends, and updates you need to know about today, Alluser! Catch up in minutes and go into the rest of the week prepared.

In today's edition:

How to respond to LinkedIn's latest feed update
Facebook and Instagram ad creative strategy
🗞️ Industry news from Instagram, Reddit, and more

LinkedIn Home Feed Changes and Your Marketing

What if your LinkedIn strategy is no longer aligned with how the platform actually works?

A significant shift is underway on LinkedIn, and it's changing how content is distributed, discovered, and valued. Rather than prioritizing your network, the platform is focused on the topics you consistently engage with and create content around.

This means your visibility is no longer driven by how many connections you have, but by how clearly and consistently you communicate your expertise. Every post, comment, and interaction contributes to how the platform interprets your professional focus and who it chooses to show your content to.

Michelle J Raymond explains how small teams and marketers can use this shift to compete in the marketplace based on clarity and expertise rather than volume.

Read the full article to understand what's changing and how to adjust your marketing. Watch more here.

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Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS

Watch on YouTube
Listen on Apple Podcasts | Spotify | Amazon Music
Read the show notes on Social Media Examiner

Five or six years ago, Facebook advertisers could gain a real competitive advantage through smarter targeting, more complex funnels, manual placement selections, and campaign-level settings that most advertisers ignored. That era is over.

Meta's Advantage Plus suite has automated nearly all of that. Meta has essentially told advertisers to step back from the technical levers and trust the system to handle delivery. That shift leaves only two areas where you can genuinely outcompete: your offer and your creative.

The creative is what people actually see. It either stops them mid-scroll or it doesn't. It either convinces them to act or it doesn't. No amount of campaign-level optimization can compensate for creative that fails to connect. Focusing on creative yields more consistent improvement in results than almost anything else you can do.

How to Build Creative Diversity Into Your Meta Ads Stack

Meta's Andromeda update, which Ben Heath says hit most ad accounts in the summer of last year, changed the way the platform handles creative. It now wants and can handle a large volume of diverse creatives within a single campaign and ad set.

The system uses that variety to perform what Meta calls personalized ad delivery. Running more creative types gives Meta more options to match the right format to the right person. If a particular user tends to engage with carousels, Meta serves them a carousel from your creative stack; if another user responds better to short videos, they get a short video.

The system also uses creative diversity to combat ad fatigue, rotating meaningful variations so people don't feel they've already seen your ad before they've had a chance to engage with it.

Ben's benchmark for a well-stocked ad set is 20 distinct creatives. That would have been an absurd recommendation a few years ago, when Meta itself recommended no more than six per ad set. He acknowledges this target is unrealistic for many advertisers, given the time and resources involved—the goal isn't to hit 20 for its own sake, but to understand what the platform now prefers and build toward it as best you can.

A typical creative stack at that level might look like six to eight videos and a couple of carousels, with the remainder being static images. Within those formats, you'll want different styles.

If producing 20 original pieces of ad creative from scratch isn't realistic for your team, don't manufacture low-quality work just to hit a number. Mediocre work produced just to fill a number isn't the point. You should only add creatives you're genuinely confident in.

How to Adapt Your Best-Performing Organic Instagram and Facebook Content for Ads

Take your best-performing posts, particularly video posts, and append a short call to action to the end.

Ben recommends keeping this under five seconds and placing it at the very end of the video.

The scene change doesn't need to match the original; Ben says testing has shown that a cut to a noticeably different setting can actually help retain attention rather than hurt it.

What matters is how the CTA is delivered: Ben hasn't seen as good results from voice-over with text on screen as from face-to-camera CTAs, which he describes as more direct, even if they're a bit more jarring. If your original video was face-to-camera, a brief face-to-camera CTA is the safer choice. If it wasn't, a short spoken-on-camera line is still likely to outperform a text overlay with narration.

Pro Tip: Organic content is also useful as a low-cost testing signal. Content that grabs attention organically is likely to do the same as an ad. Whether it converts is harder to predict, but the attention-grabbing signal tends to translate.

End Client Confusion and Rework

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Instagram Edits Expands Cinematic Creation Tools with AI Fonts and Advanced Editing Controls: Instagram is rolling out new cinematic-focused updates to its Edits app, introducing AI-generated font styles, enhanced template capabilities with motion and transitions, and more precise editing tools like keyframe-supported transforms. The update also improves content linking and introduces exclusive creator-led fonts, signaling a push toward more advanced, creator-friendly video production within the app. Instagram

Instagram Adds AI-Powered Story Transitions: Instagram is introducing an AI transition feature that transforms multiple photos into a cohesive video within Stories, simplifying content creation for users. By selecting images and applying an AI-generated transition, users can quickly produce polished, dynamic Story content, with the option to save drafts or explore alternative formats like Cutouts or standard slides. Instagram

Instagram Enables Post-Publish Carousel Editing: Instagram has introduced a new feature allowing users to reorder and remove media within carousel posts after they've been published. The update provides a drag-and-drop interface for seamless edits while preserving existing engagement metrics, eliminating the need to delete and repost content. While users cannot add new media post-publish, the feature gives creators more flexibility to optimize storytelling and improve post performance over time. Instagram via Threads

Meta Doubles Down on AI to Bridge Culture and Commerce Across the Funnel: Meta is expanding its AI-powered advertising ecosystem to help brands connect discovery, storytelling, and conversion more seamlessly. With new Reels trending ad placements tied to cultural moments, enhanced creator partnership tools, and generative AI capabilities for scalable video production, the company is pushing toward more personalized and performance-driven marketing. These updates aim to help advertisers move at the speed of culture while turning attention into measurable business outcomes. Meta

Meta Expands AI Shopping and Creator Monetization With Integrated Commerce Tools: Meta is introducing a suite of commerce updates that combine creator influence, AI-driven discovery, and streamlined checkout across Facebook and Instagram. New affiliate partnerships and shoppable Reels turn creator content into a direct sales channel, while AI-enhanced product details and one-click checkout aim to reduce friction from discovery to purchase. Meta

Pinterest Introduces Promote a Pin to Simplify Advertising: Pinterest has launched Promote a Pin, a new feature designed to make advertising more accessible for creators and small businesses. By enabling users to boost Pins with minimal setup, the tool leverages Pinterest's AI-driven Taste Graph to connect content with high-intent audiences. With built-in analytics and flexible budgets, Promote a Pin aims to lower the barrier to entry for digital advertising. Pinterest

Reddit Introduces New Shopping Tools: Reddit is rolling out new features to enhance its Dynamic Product Ads offering, including Collection Ads, community-driven overlays, and a Shopify integration to streamline onboarding. These updates are designed to help brands better connect with high-intent shoppers by combining authentic user signals with shoppable ad formats. Reddit

Snap Introduces AI Clips for Photo-to-Video Creation in Lens Studio: Snap has launched AI Clips, a new Lens Studio feature that transforms photos into short, AI-generated videos using a closed-prompt system. Designed for ease and scalability, the format allows developers to control creative direction while enabling users to generate personalized, cinematic content with a single tap. Integrated into Snap's GenAI Suite and available to Lens+ subscribers, AI Clips also introduces new monetization paths, positioning it as a powerful tool for both creators and developers in the evolving AI video landscape. Snap

Snap Expands Ad Solutions to Drive Both Brand Awareness and Commerce: Snap is introducing new advertising solutions designed to help brands both capture attention and drive conversions, led by the launch of Total Snap Takeovers, which place ads across all major app entry points for maximum visibility. Alongside this, Snap is enhancing its commerce capabilities with new shoppable formats, including in-ad offers and expanded Dynamic Product Ads. Snap

Threads Expands Advertising Capabilities With App Ads and Reply Moderation Tools: Meta is enhancing Threads' advertising ecosystem by introducing app install campaigns and new moderation features via its Marketing API. Advertisers can now extend existing creative into Threads placements without additional production, while new tools allow them to manage and respond to user replies on ads. These updates position Threads as a more mature performance and brand-safe advertising channel as its user base continues to scale. Meta

TikTok Introduces Watch it. Love it. Want it. to Highlight Full-Funnel Commerce Power: TikTok has unveiled a new global positioning, "Watch it. Love it. Want it.," capturing how users move seamlessly from discovery to purchase within the platform. As search activity and community-driven engagement continue to rise, TikTok is positioning itself as a unified space where entertainment, influence, and commerce intersect. TikTok

TikTok Expands Premium Ad Solutions: TikTok has introduced a new suite of high-impact advertising products, including Logo Takeover, Prime Time, TopReach, and enhanced Pulse offerings, to help brands reach audiences during key cultural moments. These formats enable everything from full-screen app takeovers to sequential storytelling and contextual ad placement alongside trending content and creators. TikTok

YouTube Lowers Barrier to Entry for Shopping Monetization: YouTube is expanding access to its Shopping affiliate program, allowing creators with as few as 500 subscribers to start earning through product tagging across Shorts, live streams, and long-form content. The update enables earlier monetization pathways while integrating seamless in-content shopping experiences for viewers. YouTube

YouTube Unveils Creator Partnerships Platform Powered by Gemini for Scalable Influencer Marketing: YouTube has introduced Creator Partnerships, a centralized platform that connects brands with creators across YouTube Studio and Google's advertising ecosystem. Powered by Gemini, the system analyzes billions of signals to match advertisers with the most relevant creators, while new tools streamline outreach and campaign management. YouTube

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We publish updates with links for our new posts and content from partners. Your information: Email: tukangpostemel@gmail.com Opted in on: 2021-09-06 17:03:43 UTC.

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LinkedIn Feed Changes, Meta Ads Creative Strategy, and More