Today's Guide to the Marketing Jungle from Social Media Examiner...
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Friday is almost here, Alluser! Before you unplug, here's one last round of insights and updates. Whether you read them now or save them for later, you won't want to miss these.

In today's edition:

Is your Meta ads reporting giving you the full picture?
Creating content the TikTok algorithm loves
Tutorial: Create landing pages, decks & carousels with Gamma
🗞️ Industry news from Anthropic, Snapchat, and more

Change How Your Read Your Meta Reports

Many advertisers rely on Meta's default reporting, assuming it accurately reflects campaign performance. But key details are often hidden unless you dig deeper. One overlooked feature—Compare Attribution Settings—can help you uncover where your conversions are actually coming from, and whether your ads are having the impact you expect.

In this post, Jon Loomer walks through practical ways to use this tool to refine your analysis. From identifying the role of view-through conversions in remarketing to understanding how long customers take to decide after clicking, this approach can help you avoid misleading results.

For small business marketers and solo advertisers, understanding what drives real outcomes is critical. If you're using Meta ads to generate leads or drive sales, this kind of visibility allows for more informed decisions—without guesswork. Read more here.

The Smartest Way to Grow on TikTok in 2025

Understanding the TikTok algorithm is important because the platform completely changed the social media landscape with its interest-based algorithm.

Mike Yanda suggests that social media is no longer about friends following you for life updates, but about people being served content around the things they are interested in.

This shift, which originated with TikTok, means that if you can win there—where 98% of your views are coming from people that don't know you—those skills will translate to other platforms like YouTube and Instagram, as they have also shifted their algorithms to be more interest-based in an effort to keep up with audience expectations.

You must understand the algorithm to succeed.

How to Identify Content That Feeds TikTok's Platform Retention

The concept of topical demand is very important because TikTok wants to keep people on the platform. Because of the short shelf life of videos, when one video goes viral, TikTok immediately looks for another video like that in order to satisfy the demand. If someone watches content about a problem—for example, how to escape the "200 view jail"—then they are going to be interested in more content about that until they have actually solved the problem for themselves.

You can have a lot of success by filling that demand. If you're paying attention to what is working for other people and are seeing the videos that they are having a lot of success with, you should be making your versions of those ideas because you're giving TikTok the content that is going to fill the demand for those people in that topic.

This is going to improve your chances of getting the big views. Unlike YouTube, where one video can feed the same video to people for a year because of SEO rankings, TikTok needs new videos on the same topics 365 days a year to fill the insatiable demand. If you can help them with that mission, you're going to get rewarded.

An example of this working is a mindset coach Yanda recently worked with who was sharing whatever he wanted and was very frustrated with his lack of views. Yanda encouraged him to get a little bit more focused and pay attention to what other people in his niche were doing to draw inspiration. The client, who was initially excited about getting his first three followers, went from 500 followers to 10,000 in about a week, and a week after that, he was at 28,000 followers. This massive growth was achieved because he knew who he was, what he was passionate about, started looking for inspiration from others, and saw what was working for him.

If you're excited but unsure where to start, Yanda says that if you're already posting but not getting views, it means you're not filling the demand. If you're a beginner, you need to follow the same process, which is to learn the platform and what people are actually interested in.

TikTok makes it super easy to figure out what people want because the views are so scattered. The key is to pay attention to other creators in your space and look for outliers. You're looking for creators who usually get 1,000 to 2,000 views per post, but who have a video that gets 100,000 views, or those who get 10,000 to 50,000 views but get a million views on a single post.

Pro Tip: Curate Your Feed With Two Profiles

To curate your feed to see the most relevant content, Yanda recommends creating two accounts: one for fun and mindless scrolling, and one for your business.

On the business account, search keywords and terms in your niche and watch content that has big views, then follow creators you like and save their content. When you're scrolling and you see a video you would not create, click on it and say you are "not interested". If it is a relevant video, just let it play for a little bit.

By doing this for 10 to 15 minutes, you will coach the algorithm to show you the most viral content in your niche, making content research very easy because every time you open the app, you save two or three recent, high-view videos.

Creating Beautiful Marketing Assets With Gamma

For many small business marketers, visual design remains a persistent challenge. You know what good design looks like—but recreating it yourself often means wrestling with Canva for hours, only to produce results that feel inconsistent, off-brand, or just meh.

What if there were a smarter, faster way?

In our latest walkthrough, you'll discover how to use Gamma, an AI design tool that streamlines the creation of polished landing pages, presentations, and social carousels.

With just a few inputs—like copy from your favorite writing tool—Gamma handles the visual layout, image selection, and formatting.

You'll get cohesive, professional assets that look like they came from an in-house designer—without the time investment. Watch more here.

Claude AI Models Now Integrated Across Microsoft Foundry and Excel Agent Mode: Anthropic and Microsoft have expanded their partnership, bringing Claude's latest models—Sonnet 4.5, Haiku 4.5, and Opus 4.1—to public preview in Microsoft Foundry. These models are available under existing Azure agreements, enabling enterprises to deploy Claude via Foundry's APIs, SDKs, and workflows without added procurement overhead. Additionally, Claude now powers Microsoft 365 Copilot's Researcher agent and supports a new Agent Mode in Excel for real-time spreadsheet assistance. The integration allows developers to build advanced, scalable AI solutions using Claude directly within Microsoft's ecosystem. Anthropic

Google Launches Gemini 3: Google has released Gemini 3, its most powerful AI model yet, designed to help users bring complex ideas to life across creative, technical, and planning tasks. Gemini 3 Pro features state-of-the-art multimodal reasoning and is now integrated into Search, the Gemini app, AI Studio, Vertex AI, and a new developer platform called Google Antigravity. A special Deep Think mode for even deeper reasoning will follow for Ultra subscribers. The model enables advanced learning, building, and long-horizon planning experiences, while new safety layers and expert evaluations support its responsible use. Google

Facebook Adds Mobile Content Protection Tool for Reels: Facebook has introduced Content Protection, a new feature that helps creators safeguard their original Reels by detecting matches across Facebook and Instagram. Built into the Professional dashboard, the tool enables users to monitor, block, or release matched content, and even attribute it with an "original by" label. Eligible creators in the Content Monetization program or using Rights Manager can now access the feature, which aims to support content ownership and originality while offering in-app enforcement options. Meta

Instagram for iOS Becomes First Meta App to Support Dolby Vision HDR Video: Meta has enabled full Dolby Vision and ambient viewing environment (amve) metadata support for HDR videos on Instagram for iOS, delivering significantly enhanced video playback quality. Working in collaboration with Dolby and the FFmpeg community, Meta rebuilt parts of its video processing pipeline to support Dolby Vision in AV1 format and implemented client-side decompression for more efficient playback. After overcoming initial performance issues, compressed metadata proved effective in improving video engagement. This update marks the beginning of wider Dolby Vision support across Meta's apps. Meta

Snapchat Launches on Amazon Fire Tablets: Snapchat has officially launched on Amazon Fire Tablets, making the app accessible through the Amazon Appstore to Fire OS users worldwide. The app delivers a full-featured experience consistent with its Android and iOS versions, including Chat, Stories, Lenses, and Spotlight. Snapchat+ subscribers can also enjoy their premium features on Fire Tablets. This move aligns with Snapchat's ongoing efforts to broaden device support and connect its over 900 million monthly users across more platforms. Snap

Snapchat Rolls Out Topic Chats for Public Conversations Around Trends: Snapchat is launching Topic Chats, a new public messaging experience designed for conversations about trending topics, creators, and cultural moments. The feature will appear in Chat shortcuts, Search, and on Stories and Spotlight videos in Canada, New Zealand, and the U.S. Users can join conversations via a "Join the Chat" button and see which of their friends are already active in a topic. While these chats are public, profiles remain private from those outside your friends list, and moderation tools are in place to ensure a safe experience. Snap

TikTok Boosts AI Transparency With New Tools: TikTok has unveiled several updates aimed at improving transparency and control over AI-generated content. A new feature in the Manage Topics section will let users adjust how much AI content appears in their For You feeds. To improve content labeling, TikTok is adding invisible watermarking to AI-generated videos and expanding the use of C2PA Content Credentials. TikTok

YouTube Enhances Mobile Shopping and Expands AI Comment Tools: YouTube is refining its shopping experience on mobile by replacing product banners with a less disruptive expandable shelf below portrait-mode videos. This update addresses viewer feedback and ensures shopping timestamps don't obstruct content. Additionally, AI-enhanced comment reply suggestions are rolling out to more creators across YouTube Studio and the main app. These optional, editable suggestions support over 100 languages and adapt to creators' previous engagement styles. YouTube

What Did You Think of Today's Newsletter?

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We publish updates with links for our new posts and content from partners. Your information: Email: tukangpostemel@gmail.com Opted in on: 2021-09-06 17:03:43 UTC.

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Meta Reporting Tip, TikTok Strategy, Gamma for Marketing Assets, and More