Today's Guide to the Marketing Jungle from Social Media Examiner...
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Today is a holiday, Alluser! Here's a final round of insights and updates for you to snack on. Whether you skim them now or tuck them away for later, you won't want to miss these.

In today's edition:

Can Meta protect your brand images?
Strategic short-form video techniques to capture attention and drive engagement
Design your landing pages with this one AI tool
🗞️ Industry news from Claude, Instagram, and more

Brand Image Protection From Meta

If your business leans on Instagram or Facebook for visibility, Meta's could have a game-changer for you.

Their Brand Rights Protection tools will automatically watermark uploaded brand images with a "Protected" label. It's part of a broader push to help brands detect and report content misuse—but it also adds a very public signal that your content is being tracked.

For marketers trying to scale with limited resources and growing AI demands, this could mean one less thing to monitor manually. Learn more here.

How to Create Short-Form Video Content That Stops the Scroll

Video has historically been king when it comes to content, but short-form video represents a new art form that pulls more emotion from viewers. It helps you communicate significantly more messaging in a very short time—something you can't achieve with static posts or carousels. Most importantly, it helps you show up authentically.

The value in short-form video today is directly connected to your ability to tell stories that help you connect better with your audience.

How to Use Transitions in Short-Form Video

A transition is a technique used to smoothly move from one shot to another scene. You'll see this technique used frequently on YouTube, TikTok, Instagram, and even in television shows and Netflix content.

Transitions serve important purposes.

First, transitions demonstrate creativity. Showing different colored coffee mugs in a line is fine, but using transitions between each mug is much more noteworthy.

Second, transitions play perfectly with modern algorithms. They persuade your audience to watch to the end of your content and possibly rewatch it to see how you did the transition. This favorably signals the algorithm, which pushes your content to more people.

Once you understand how transitions work, you'll see how easy it becomes to get creative and stitch scenes together. The key is finding the right balance.

For a 30- to 60-second video, one to five transitions work well. Don't overdo it. But if you only had to pick one spot for a transition, it would be in your hook. Eden puts a transition in every hook because it doesn't matter how much value exists in the video if he can't get viewers to stop scrolling and pay attention long enough to let him speak.

Blackout Transitions

The easiest transition to learn is the blackout transition. Create the necessary effect by covering the lens with your hand or any object before revealing the new scene.

For example, in the first clip, record a selfie holding a coffee cup and say, "I'm going on a trip." After speaking to the camera, push your coffee cup into the lens so the clip goes dark. Later, put your phone in the same position and start with your drink covering the lens. Then pull back to show the new location and continue your video.

Upload these clips to your editing app and combine them at the blackout points to create a seamless transition from one clip to the next.

Movement Transitions

Imagine you're at a park and want to transition to being at a coffee shop.

At the park, film yourself spinning around. As you spin, the background blurs. At the coffee shop, start your next clip with the exact same spinning motion. When you stitch these clips together at the point where both spins match up, you create the illusion that you spun from one location to another.

The movement doesn't have to be a spin, though. You could shake the phone up and down, do a quick pan left to right, or zoom in dramatically—any consistent motion will work. The key is performing the exact same movement at the end of one clip and the beginning of the next.

Think You Need a Design Team to Launch a Landing Page? Think Again.

You've got great copy. You know your offer. But when it comes time to build a landing page? Cue the overwhelm. Design? Dev? Budget? Forget it.

What if AI could do all of it with you—visually, functionally, and fast?

This video walkthrough doesn't just show you how to brainstorm with AI. It walks you through creating a professional, conversion-ready landing page in minutes using Lovable.dev—without writing a single line of code.

In our latest tutorial, you'll learn how to shortcut the traditional "design chaos" by feeding AI your style inspiration, repurposing your best visuals, and refining the final product with just a few simple prompts. Watch more here.

Claude Opus 4.5 Launches with Industry-Leading Coding and Agent Capabilities: Anthropic has released Claude Opus 4.5, its most advanced model to date, offering major leaps in reasoning, coding, and agentic tasks. The model outperforms all prior benchmarks, including SWE-bench, and demonstrates resilience against prompt injection attacks. Developers now gain finer control via a new "effort" parameter in the Claude API, while Claude Code benefits from smarter planning and parallel desktop sessions. The update also expands access to Claude for Chrome and Excel and removes token caps for premium users. Anthropic

Edits Adds Volume Ducking, Masks, and Stranger Things Font: This week, Edits rolled out new tools to elevate video creation, including volume ducking to prioritize voice clarity over background music and animated masks for dynamic transitions and spotlight effects. Creators can also now use the iconic Stranger Things font with a glowing red effect—just in time for the show's final season. These updates aim to give users more creative control and polish in their video edits. Instagram via Threads

Meta Verified Max Adds Strategy Consults to Premium Subscription: Meta has expanded its top-tier Meta Verified Max package to include personalized content strategy sessions. For $349/month—or $499 for combined Facebook and Instagram plans—subscribers can now schedule a one-on-one call with Meta's content strategy team every six months. This new feature aims to help creators align their content with Meta's priorities and platform best practices. It adds to existing Verified benefits, though the broader shift toward paid verification continues to spark debate over its impact on trust and authenticity. Social Media Today

Threads Introduces Group Chat Invite Links and Admin Controls: Threads has rolled out invite links for group chats, making it easier to bring people into conversations. Admins can generate a link when creating a chat or from the chat menu, and anyone with the link can share it. Group chats can host up to 50 members, but only admins can remove participants. Users can edit messages within 15 minutes, and all chats include reporting tools and the option to leave anytime. Threads

YouTube Tests Your Custom Feed for Personalized Recommendations: YouTube is experimenting with a new feature called "Your Custom Feed," aimed at helping users better personalize their Home feed. Appearing as a chip next to "Home" for select users, the feature allows viewers to update recommendations by entering simple prompts. This test is part of YouTube's ongoing efforts to offer more user control over content suggestions. Users who see the feature are encouraged to try it out and provide feedback. YouTube

YouTube Expands AI Shorts Tools and Rolls Out New Community Features: YouTube has introduced several updates across Shorts and Communities. Creator handles are now displayed in Live Chat and Channel Memberships for better user recognition. AI Shorts tools, including photo-to-video, green screen, and GenAI effects, are expanding globally for English-language users, while new Dream Track features bring speech-to-song and lyrics capabilities to U.S. creators. Shorts powered by DeepMind's V3 model now support up to 8-second videos with ambient and synchronized audio. Community features are now fully available on desktop, with tools like pinning posts, moderating, hearting viewer posts, and sharing community links via mobile. YouTube

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We publish updates with links for our new posts and content from partners. Your information: Email: tukangpostemel@gmail.com Opted in on: 2021-09-06 17:03:43 UTC.

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Meta Brand Protection for Images, Short-Form Video Transitions, Website Landing Page Creation, and More