Info Blaster: An essential part to your marketing strategy today

The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences. There's a scientific formula to consistently create extraordinary experiences. The data shows that those who use this formula increase the impact of experiences tenfold. Creating the extraordinary used to be extraordinarily hard. In this episode, I talk with Dr. Paul J. Zak about his framework for transforming nearly any situation from ordinary to extraordinary.

With the shift to remote work, employers are trying to find effective ways to stay in touch with their employees, no matter where they are in the world. Zoom fatigue is real. A virtual workspace allows teams to thrive together no matter where they are by bringing back the normalcy of being in a physical office, virtually. In this episode, Brett Martin, a co-founder of Kumospace, shares how h set out to create a solution to help virtual workers receive all the benefits of being in a physical office without the disadvantages of working remotely.

Everyone knows that referrals are a terrific way to grow a business. More ideal clients, less discussion over price, trust built in . . . but what about B2B?

When most people think referrals, they think – "you get $50 and a hoodie." That's just not going to fly for a B2B client with a long sales cycle looking to make a high-ticket, business-altering decision.

Trust just might be the most essential sales dynamic in the situation described above, and referrals are perhaps the greatest way to borrow, lend and transfer trust. So, how do you bring the referral quotient to B2B situations?

Stop asking for referrals.

That's right, no more, "Do you know anyone else who needs what we do?" Instead, you must look for ways to demonstrate your value to your client's entire ecosystem, and referrals will be the result.

I'm going to teach this idea and four specific approaches I've used in B2B situations at the MarketingProfs B2B Summit this week in Boston. There are virtual and in-person tickets available – I would love for you to join me.

There are just so many places and platforms to keep tabs on today, and people have countless ways to contact your business. If you're feeling overwhelmed and like you just can't keep up with it all - we've just created a tool to help make your life easier.

Lead Spark unifies all of your messages into one central location. With Lead Spark, you can easily turn website inquiries into text chats and immediately get reviews or even re-activate past customers. And best of all, it's easy to use and we will meet with you to assist in getting you up and running.

You'll never build a great business or movement without starting with "why." Why people buy, why we exist, and how we lead are the questions that drive our business decisions. Start With Why is a book about what makes some companies and individuals more influential, lasting, and profitable than others. This book is all about understanding how people think and how ideas spread so you can make your business "stickier" and much more successful – I highly recommend you check it out.

Nextcohort – offers a directory of various cohort-based courses. This approach differs from other online programs because each lesson has a specific start and end date, live classes, meetups, lectures, Q & A's, and a strong focus on community.
Churnzero -is a customer success platform that helps brands reduce customer churn by personalizing and automating to-do lists, calendars, customer journeys, and surveys based on everyday events and behaviors.
Kumospace – is a virtual office and event-hosting platform where remote teams can interact, collaborate, and meet online in a completely customizable workspace. If you're tired of the typical Zoom meeting check out Kumospace, it's certainly fun and engaging.

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An essential part to your marketing strategy today

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