Start off the new year with this

Strategy before tactics, always

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Weekly Marketing Round-up powered by Duct Tape Marketing | 01/04/2022 Let's kick off the new year with an entire month focused on marketing strategy. You know what I say, Strategy Must Come Before Tactics! I've created the Ultimate Guide to Small Business Marketing Strategy just for you! – go get it. As always I value your feedback and questions so send me a note - john@ducttapemarketing.com Why You Need To Humanize Your Brand Brands are people's introduction to businesses and their way to interact with companies. The more human a brand is, the better that interaction is going to be. All of the beloved brands that are out there, are the ones that behave like human beings. They have a conscience, a point of view, a soul, and a personality. In this episode, Jacqueline Lieberman discusses the work that she does with her clients and the ways in which she has helped many brands become more human. Happiness Begins With Gratitude There is so much truth in the statement: "All you have to do is decide to be happy." But how many people actually have the tools, resources, and mental mindset to be able to decide to be happy? There are many things that actually prevent us from the decision to be happy. In this episode, Dr. Sophia Godkin dives into the simple truths about finding happiness. Sponsored by HubSpot Podcast Network is the audio destination for business professionals who seek the best education and inspiration on how to grow a business. If you love this podcast, give us a review. Choose Your Story, Change Your Life by Kindra Hall Most of the "self-stories" you tell yourself—the kind of person you say you are and the things you are capable of—are invisible to you because they have become such a part of your everyday mental routine that you don't even recognize they exist. Yet, these self-stories influence everything you do, everything you say, and everything you are. This is a storytelling book, but it gets at the stories we tell ourselves that either hold us back or propel us forward – check it out. Get a copy The World's Best Buyer Persona System The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. In this episode, Sara asks Stormie Andrews how to outgrow and outsmart your competition through the world's best buyer persona system. Stormie Andrews is the Founder of Yokel Local. He is an award-winning author, having co-authored "Power of the Platform, Speakers on Success" with Jack Canfield, Brian Tracy, and Les Brown. In July, 2020, he released, "The World's Best Buyer Persona System" which is the foundational first step to outsmarting your competition. The system is so effective, he was recognized by Intercon as one of the Top 50 Tech Visionaries in the world. Sponsored by DashThis is a very simple-to-use and beautiful automated reporting tool for marketers and agencies. They have more than 34 integrations and tons of time-saving features. Get 10 free dashboards for 15 days when you sign-up. SendFox — Start a newsletter without subscribers Zen Wireframe — The simplest wireframe tool where you can create mockups of your websites and apps in just minutes VistaCreate — Free graphic design tool to help you create impressive content in minutes The Top 10 Duct Tape Marketing Podcast Episodes for 2021 — new on the Duct Tape Marketing Blog Small Business Marketing Trends for 2022 — new on the Duct Tape Marketing Blog Weekly question from The Self-Reliant Entrepreneur Can you describe a belief that might be holding you back? Where did that belief come from? John Jantsch Duct Tape Marketing

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