How to Track *Offline* Campaigns in Google Analytics 🤩

like flyer or billboard ads ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Hey alluser, Ever wished you could track the effectiveness of your offline marketing campaigns? Yes, you read it right!  You can easily track your offline campaigns, like flyers or billboard ads, with Google Analytics.  All you need to do is to ensure that tracking is enabled on your WordPress site.  👉 Set up Analytics and track any marketing campaigns 👈   Promote Coupon Codes in Offline Ads     Big brands like Uber often promote different coupon codes in different localities.  This helps them identify which coupons perform well.  As a small business owner, you can follow the same strategy. To analyze the results, make sure ecommerce tracking is enabled on your site.    Use QR Codes in Your Campaigns   Not selling ecommerce products? No worries! If you just want to expand the reach of your local business, you can use QR codes in your campaigns and track them. Here is how it works:  Step 1: Create a UTM tracking link for your website or landing page that you want to promote (See #8 in this article) Step 2: Generate a QR code and promote it in your display ad.  Step 3: By scanning the QR code, your audience can visit your website. Since UTM parameters are used in the link, Google Analytics can accurately track your promo campaign. (Go to #8 again to learn more)   Drive More Traffic with Local SEO  Want to drive more targeted traffic with local SEO? You can level up your SEO game with our WordPress SEO service.  Talk to our SEO specialists today and start driving more organic traffic.    Talk soon, Syed Balkhi, Founder of WPBeginner P.S: Was this email helpful? 🔥Yes! I Love it 😐It's OK! 🙁I didn't like it

You received this email because you subscribed to the WPBeginner newsletter at wpbeginner.com to receive our valuable tips, resources, and insider information about blogging and WordPress :) To ensure you always receive our emails, make sure to add our emails to allowlist. Transparency Notice: WPBeginner content is reader supported, which means if you click on some of the links in this email, we may earn a small referral fee. Please know that we only recommend products that we use ourselves and / or believe will add value to our readers. Cheers! Here's to you and an amazing 2024!   © 2024 WPBeginner, LLC. All Rights Reserved. WPBeginner LLC, 400 Executive Center Dr, Suite 208, West Palm Beach, FL 33401 Manage Email Preferences  |  Stop Receiving Emails