Search Terms Report Changes: The Good News & Bad News

Learn what's changing and what you need to do.

Google Adds Data Back to Search Terms Report—What's the Catch?   The Google Ads search terms report has long been a favorite tool for advertisers, but back in September 2020, Google ruined the party for us by taking away some of its data.  Then, just last week, Google announced it’s adding in new data to the search terms report. Could this be a positive Google Ads update?!  Relative to recent changes, yes, but there’s more to the story. So this week, we’re covering what you need to know, including: What’s improving in the Google Ads search terms report. The “trade-off“ that’s coming with it. Four tips on how to make the most of the data. You’ll be getting some data but losing some too, so read on to learn what to do before it’s too late!   KEEP READING

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