LinkedIn Prospecting, Facebook Content Strategy, and More

Today's Guide to the Marketing Jungle from Social Media Examiner...
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Here’s a recap of the most important insights, trends, and updates you need to know about today, Alluser! Catch up in minutes and go into the rest of the week prepared.

⁉️ Quick question for you: Does your brand use a YouTube channel for marketing? NO or YES.

In today’s edition:

Finding the right connections on LinkedIn just got easier
How Facebook treats reels and posts in the feed, today
🗞️ Industry news from LinkedIn, Reddit, and more

LinkedIn’s Prospecting Search Feature

When you’re trying to start meaningful conversations that generate real leads, the challenge isn’t just visibility in a feed—it’s finding the right people behind the roles you need to talk to.

LinkedIn’s latest search update, previously accessible only to Premium members, now makes that process more direct for all users.

Instead of refining filters for job titles and other attributes, you can use simple language to describe the kind of person you’re trying to reach, and the platform will surface a list of people who actually fit.

There’s also added context built into search results, making it easier to quickly assess whether someone is likely to be a fit before you reach out. Read more here.

This Really is Your Last Chance…

Social Media Marketing World is the best place to learn the latest marketing strategies. It’s taking place in just one week (Apr 28 - 30) in sunny Anaheim.

If you want to attend, it’s now or never.

"We left with so many ideas…We are all fired up and ready to go!" said attendees Rusty and Teresa Andrews.

We have options for streaming and recordings if you can't attend in person.

I’m ready to make 2026 my best year ever!

Facebook's 2026 Rules for Reach & Relevance

Watch on YouTube
Listen on Apple Podcasts | Spotify | Amazon Music
Read the show notes on Social Media Examiner

Facebook is in the middle of a significant strategic pivot. After Meta reported that both views and time spent watching Reels on Facebook approximately doubled in the second half of 2025 compared to the same period the year before, the platform is doubling down on what it believes is driving that momentum: original content and better content matching.

Understanding these updates now gives you time to adjust before the rules fully take hold.

For example, Facebook has made its position on content originality explicit: the platform will now preferentially promote content filmed or produced directly by the creator or page owner.

When this policy was announced, speculation quickly spread about whether Facebook would use facial recognition to verify that the person on screen matched the page owner. Tara Zirker says that is almost certainly not how enforcement will work.

She explains that Meta takes what she describes as a fingerprint of each video — pattern-based identification of its structure and content — and tracks which page first uploaded it.

So, if your page has a consistent history of uploading original content, you are likely in a safe zone. If your page has a history of reposting from other accounts, Meta already has that signal, and it will affect how your content is treated.

What does that mean for Remix and reaction content?

According to Tara, content that incorporates third-party clips can still qualify as original if it adds meaningful value, such as substantive analysis, new information, or creative storytelling layered on top of the source material. Low-effort reposts such as stitches, simple clips, and reaction videos that add no meaningful commentary or only minor edits will be demoted.

One question that arose quickly after this announcement was whether user-generated content featuring real customers creating product videos would be demoted if a brand reposted it to its own page.

Tara believes UGC will remain safe because it is central to e-commerce, Meta’s key business, but advises monitoring for any changes.

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Facebook Introduces AI-Powered Camera Roll Suggestions in EU and UK: Meta is launching a new opt-in feature on Facebook that recommends photos and videos from users’ camera rolls, automatically generating edits, collages, and share-ready content. Designed to simplify content creation while maintaining privacy controls, the feature keeps suggestions private and gives users full control over what gets shared, signaling a continued push toward AI-assisted creativity within social apps. Meta

Instagram Expands Your Algorithm Controls to Explore for Greater Personalization: Instagram is extending its “Your Algorithm” feature to the Explore tab, giving users more transparency and control over the content they see. By allowing people to view, adjust, and even share their interests, the update creates a more unified and customizable recommendation system across Reels and Explore, reinforcing a shift toward user-controlled discovery. Instagram

Instagram Edits Adds Advanced Controls and Workflow Tools for Creators: Instagram’s Edits app is rolling out a set of updates focused on creative control and efficiency, including advanced color grading tools, text customization features like highlighting and saved styles, and a find-and-replace option for captions. Combined with new project management capabilities such as pinning projects and restoring deleted work, the update aims to streamline editing workflows while giving creators more precision and flexibility. Creators via Threads

LinkedIn Expands AI-Powered People Search to All U.S. Users: LinkedIn is rolling out its AI-driven people search to all members in the U.S., enabling natural language queries and more personalized results. With added features like real-time verification badges and AI-generated summaries explaining why profiles match a search, the update aims to make professional discovery faster, more intuitive, and more actionable. LinkedIn

Meta Simplifies Pixel and Conversions API Setup with AI Automation: Meta is rolling out updates to its Pixel and Conversions API to reduce technical complexity for advertisers, including AI-powered automation that enriches event data and a one-click API setup requiring no coding. These changes aim to help businesses of all sizes improve ad performance and measurement while lowering setup and maintenance barriers, giving smaller teams access to capabilities previously limited to more resourced advertisers. Meta

Reddit Launches Reminder Ads to Drive High-Intent Engagement: Reddit has rolled out Reminder Ads globally, giving advertisers a new way to build anticipation and drive action around key moments like product launches and events. By allowing users to opt into timed notifications, the format captures intent directly within Reddit’s conversation-driven communities, helping brands reach audiences already primed to engage and convert. Reddit

Reddit and HubSpot Launch Native Integration for Social Listening and Engagement: Reddit and HubSpot have introduced a new integration in public beta that brings Reddit publishing, monitoring, and engagement directly into HubSpot’s marketing workflows. By connecting Reddit’s high-intent conversations with CRM-driven insights, marketers can better understand audience sentiment, engage in real time, and measure impact—all within a unified platform designed to turn community discussions into actionable growth signals. Reddit

Threads Enhances Conversations and Web Experience with New UI Updates: Threads is introducing indented replies to better organize conversations, making it easier for users to follow and engage in discussions. Alongside this, the platform is revamping its web interface to align more closely with the mobile app and adding desktop messaging capabilities, signaling a push toward a more cohesive and full-featured cross-platform experience. Social Media Today

Threads API Expands with Rich Content, Easier Integrations, and Better Controls: Threads has rolled out major API updates that enable richer post formats like long-form text, GIFs, and ephemeral content, while also introducing cross-posting to Instagram Stories. Developers benefit from easier integrations through a tokenless embed API and improved discovery tools, alongside new moderation features like reply approvals and real-time webhooks. The updates position Threads as a more flexible platform for building, distributing, and managing conversations at scale. Meta

TikTok Upgrades AI Video Creation with Dreamina Seedance 2.0: TikTok has enhanced its Symphony Creative Studio by integrating Dreamina Seedance 2.0, a next-generation AI video model that improves content consistency and motion quality. The update allows advertisers to quickly generate polished, TikTok-native videos from simple inputs, reducing production time and manual revisions. With built-in safety measures and global availability for paid advertisers, the upgrade strengthens TikTok’s push into scalable, AI-driven creative production. TikTok

YouTube Brings Image Posts and New Creative Tools to Shorts Feed: YouTube is testing the integration of image posts and carousels within the Shorts feed, allowing creators to share up to 10 images enhanced with text overlays, royalty-free music, and AI-generated soundtracks via Dream Track. By combining new creative tools with Shorts’ high-discovery environment, the update expands how creators and brands can engage audiences beyond video, signaling a broader push toward more flexible, multimedia content formats. YouTube

YouTube Enhances Live Streaming with New Monetization and Engagement Tools: YouTube has introduced several updates to boost live stream engagement and earnings, including expanded gifting across formats and regions, automatic ad-free windows after fan purchases, and smarter ad suppression during peak chat activity. The platform is also enabling simultaneous vertical and horizontal streaming with shared chats, giving creators more flexibility to reach audiences across devices while maintaining real-time interaction. YouTube

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The best business in town just lost a customer

And they never even knew she was looking

Following up on what I sent earlier, because this is the part that frustrates me most.

The best business in your space is probably not the one growing fastest right now.

The most visible one is.

I see it constantly. A prospect spends two weeks researching, lands on three options, and picks the one whose expertise and results they can actually see. Not the most experienced. Not the highest quality. The one that looked the most trustworthy on a screen at 10pm on a Tuesday.

That is the new front door of every business, and most owners have not adjusted to what customers are looking at when vetting their business.

👉 See what customers actually look for before choosing who to buy from

This is exactly why I want you in Todd's session.

Todd is a serial entrepreneur and #1 bestselling author who founded WireBuzz Revenue Acceleration Agency, Hartley Interactive, and Clarity.video, an AI-powered sales platform. He's built and scaled companies from the ground up, and he knows firsthand what makes a customer choose you over the next option.

In this working session, your team will:

Identify the customer success stories that build instant trust
Learn how to capture them in just a few minutes
Turn them into proof that prospects actually notice

You won't leave with homework. You'll leave with a system plan ready to go.

📅 Wednesday, April 22

🕔 11:00 AM PT / 2:00 PM ET

👉 Secure your seat and start turning visibility into business growth

To your success,
Robert Kiyosaki

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Introducing Mobile Popup Design

Hi alluser,

Most popup builders call their popups "responsive" and technically, they are.

But responsive doesn't always mean you have control over what happens on mobile. Close buttons end up off-screen. Columns don't stack right. Form fields scale past the point of usability.

That's why we built Mobile Popup Design.

With Mobile Popup Design, you can:

Style your desktop and mobile layouts independently inside a single campaign
Show or hide any block per device with a single click
Preview every device view in real-time before you publish

We've written a short post explaining how it works and what you can do with it right away.

👉 Read: Mobile Popup Design: Full Control Over How Your Popups Look on Every Device

If you've ever struggled with a mobile popup design that isn’t quite right, this is worth a few minutes of your time.

Angie

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400 Executive Center Dr, Suite 208, West Palm Beach, FL 33401

One thing I wish someone told me sooner

60 minutes that could change how patients find you

Quick note from me, because I think this matters.

Todd Hartley is running a live 60-minute working session for business owners this Wednesday. He's helped entrepreneurs quietly transform how they attract and convert customers, and I think you should be in the room.

Here's why I'm sending this.

The business owners I respect most are not the loudest. They're the ones doing exceptional work and products who assume their results will speak for themselves. And every year, I watch more of them lose deals to competitors with half the talent and twice the visibility.

Todd has a name for what fixes this. He calls it Visual Authority, and once you see how it works, you can't unsee it.

👉 Save your seat for Wednesday’s session

He's not a marketer pitching theory. He's the guy Tony Robbins puts on stage in front of thousands of business owners at Business Mastery to teach lead generation. His strategies and frameworks have generated over $6 billion in revenue for his clients. That's not a typo. Billion with a B.

In 60 minutes, you and your team will learn how to install a working credibility system. Not notes. Not a recording to watch later. An actual system, live.