Today's Guide to the Marketing Jungle from Social Media Examiner... | Presented by |  |
It's Exotic Fruits Month, Alluser! Find something weird at the grocery store and try it!
In today's edition:
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♻️ Today's Tip of the Day is for Instagram
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🛍️ The video elements that convert viewers
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Social media ban in Australia
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🗞️ Additional industry news from Apple and LinkedIn
Do you have expired contest/giveaway posts or posts from a seasonal campaign cluttering your Instagram profile?
Looking for a way to hide them without deleting them?
Don't Delete Instagram Posts and Stories, Archive Them
When you delete an Instagram post, you lose all of its important post data, and there's no way to restore the post or its metrics.
When you archive an Instagram post, not only is it hidden from the public, but you also retain your data. That post still contributes to your overall account performance, and you can still see that individual post's performance for all engagement metrics.
Plus, you can unarchive the posts at any time.
Learn how to archive posts on your Android or Apple device and desktop here.
Today's tip was inspired by Jenn Herman and Social Media Examiner's Editorial Team.
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How to Create Video Ads That Drive Consumers to Take Action
Are people watching your video ads but aren't converting?
Kevin Anson has identified seven psychological ingredients that make video ads convert.
Last Friday, we covered pattern interrupts, audience identification, and hooks–so you know how to stop the scroll when someone sees your ad. Now, you need those viewers to buy from you.
Today, we're looking at proven ways to establish credibility and drive action.
Provide Compelling Results and Proof
Generic promises no longer work in today's skeptical market. Your video must present specific, tangible results and back them up with concrete proof so that the results you promise are both believable and achievable. Including timeframes and specific metrics can help.
For example, instead of "Lose weight and feel better," use "Drop 15 pounds in 60 days and feel confident in your summer clothes."
Instead of "Generate more leads," use "Book 10 qualified sales appointments every month on autopilot."
Here are three effective types of proof you can use to back up your promise.
Client Case Studies: Specific success stories, before and after scenarios, detailed transformations, clear metrics, and outcomes. For example: "Like Sarah, who implemented our system and booked 15 high-ticket clients in her first 30 days..."
Statistical Evidence: Industry data, research findings, performance metrics, and comparative analysis. For example: "Our clients average a 327% increase in qualified leads within the first 90 days..."
Process Demonstration: Step-by-step walkthrough, behind-the-scenes look, system overview, and implementation examples. For example: "Let me show you exactly how our three-step system works..."
Handle Objections
Every offer faces objections, and addressing them proactively in your video ads is crucial for conversion. Here are three core categories of common objections and specific ways to overcome them.
Time-Based Objections: I don't have time to learn something new. This will take too long to implement. I'm already too busy. I can't add another project to my plate.
Strategies for Addressing Time Objections: Demonstrate quick implementation timeframes, show simplified processes, highlight time-saving benefits, and present streamlined solutions.
Example: "Our step-by-step system helps complete beginners launch in just two days. We've stripped away all the complexity, so you can focus only on what drives results."
Money-Based Objections: This is probably too expensive. I can't afford it right now. I'm not sure about the investment. What's the ROI?
Strategies for Addressing Financial Objections: Present value comparisons, demonstrate ROI calculations, show cost-benefit analysis, and highlight opportunity costs.
Example: "Would you rather invest a few hours learning our proven system or waste months and thousands of dollars trying to figure it out alone? Our clients typically see positive ROI within their first 30 days."
Safety/Risk-Based Objections: What if this doesn't work for me? Is this tested and proven? Can I trust this solution? Will this work in my industry?
Strategies for Addressing Risk Objections: Present case studies, show social proof, offer guarantees, and demonstrate a proven track record.
Example: "Our system has been tested across 27 industries, generating over $50 million in revenue for our clients. Plus, we back everything with our 30-day money-back guarantee."
Pro Tip: Consider creating a spreadsheet of every objection you've ever heard from prospects and develop specific responses to counter each one.
Deliver a Strategic Call to Action
A clear, compelling call to action (CTA) is the final element of high-converting video ads. Use the following framework to deliver a CTA that moves viewers to take action.
The Value-Stack Method
Start with the value of your offer, then add specific outcomes and include the promise of transformation:
Next, add some bonus value in the form of one of these options:
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Complementary resources: "You'll also get our swipe file of proven ad scripts."
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Supporting tools: "Plus access to our private template library.")
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Additional training: "And our weekly live Q&A calls.")
Now, present premium elements to sweeten the deal. The key is to build up so much value that your offer price seems minimal compared to everything they will receive. Each element should be specific and tangible, making the total package irresistible:
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Exclusive access: "You'll be part of our private mastermind."
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Personal support: "Including direct access to our team."
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Special features: "Plus our enterprise-level tools."
Finally, deliver a clear CTA. Your viewers need explicit direction on what to do next, even if you think it seems obvious.
Today's advice is provided with insights from Kevin Anson, a featured guest on the Social Media Marketing Podcast.
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Image Playground to Release in iOS 18.2: Image Playground is a component of Apple Intelligence, the company's suite of AI-driven tools, which allows users to create cartoon-style images from text descriptions. Users can access Image Playground through either a dedicated app or within Messages by using the plus button next to the text input field. The feature also supports uploading photos of people, pets, or family members to create AI-generated versions with added elements like party hats or beach backgrounds, and users can modify the art style. Source: TechCrunch
Australian Social Media Ban: Australia is poised to become the first country to ban social media for children under 16. The new law would require social media companies like TikTok, Facebook, Instagram, and X (formerly Twitter) to verify users' ages, potentially through government identification. Companies could be fined millions of dollars for non-compliance. Source: Newsweek
LinkedIn AI-Generated Post Study: Using an AI detection tool, Originality analyzed 8,795 LinkedIn long-form posts (those with at least 100 words) over 82 months from January 2018 to October 2024. The study found that as of October 2024, approximately 54% of long-form LinkedIn posts are estimated to be AI-generated, indicating a new normal where about half of the platform's substantial content may be created with AI assistance. The study also found that the average length of LinkedIn posts has increased by 107% since ChatGPT's launch, suggesting that AI tools enable users to create longer content more easily. Source: Originality
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