Today's Guide to the Marketing Jungle from Social Media Examiner...
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The weekend is almost here, Alluser! Before you unplug, here's one last round of insights and updates. Whether you read them now or save them for later, you won't want to miss these.

In today's edition:

Get more customers and clients from LinkedIn
Discover how to leverage three levels of email marketing automation
5 Tips for getting strategic marketing insights from AI research
🗞️ Industry news from Anthropic, Pinterest, and more

30-Day LinkedIn Customer Acquisition Strategy

Most marketers assume LinkedIn success comes from high-frequency posting or aggressive outreach.

In reality, one of the most effective ways to drive results—especially for small business owners and marketing professionals—is far simpler and significantly underutilized: leveraging your existing network.

Mandy McEwen shares an overlooked approach that is rooted in reconnecting with your first-degree connections to surface warm leads, secure referrals, and open new conversations—all without cold messaging or high-volume content demands.

It's a structured, repeatable process that delivers qualified prospects in under 30 days, whether you're a solopreneur or leading a team. Watch more here.

Email Marketing Automation That Moves People to Action

Email offers something unique to marketers: an owned database of people who literally give you permission to put ideas in their inbox.

What's the difference between email marketing broadcasts and email marketing automation?

Automated email sequences represent a fundamental shift from broadcasting on your schedule to delivering personalized messages when they mean the most to each recipient, triggered based on specific actions or inactions taken by that customer:

Someone signs up for your email list, and they get a welcome email immediately.
If someone abandons their cart, they receive a follow-up within hours.
Someone makes a purchase, and they enter an onboarding sequence.

Jessica Best, founder of BetterAve and veteran email marketing strategist who has worked with major brands like Applebee's, Winnebago, and Planet Fitness, believes automated email is the key to systems that continue generating revenue until you turn them off. It delivers higher engagement and better conversion rates than other channels, and most importantly, attributable action that directly impacts your bottom line.

Email Automation for Advanced Lead Nurturing

Lead nurturing automation addresses prospects who have demonstrated varying levels of purchase intent.

Automation's critical advantage over human follow-up lies in speed. While sales teams should follow up on qualified leads, automation can beat even the fastest salesperson to the prospect's inbox.

This immediate response acknowledges the prospect's interest while they're still warm, sets expectations for the sales follow-up, and can help schedule subsequent phone calls by offering convenient times for contact.

This automation requires a more sophisticated approach that recognizes the difference between someone casually downloading a free resource and someone actively requesting a product demonstration.

The automated response must match the level of intent and commitment demonstrated by the prospect's actions.

For content downloads, the automation should mirror the welcome email approach but with more focus on education and nurturing. Best describes working with an HR client who tracks what topics prospects download and then sends a nurture stream focused specifically on that subject area. If someone downloads content about legal compliance, they receive additional resources about legal topics while the salesperson separately follows up through personal outreach.

For demo requests and other high-intent actions, the automation shifts toward sales support. These prospects have explicitly indicated readiness to engage with your sales process, so the automated emails should facilitate and accelerate that engagement rather than focusing on education.

Case Study: Winnebago's Lead Nurture Email Automation

Winnebago offers downloadable brochures for each vehicle model available on their website, but they weren't leveraging these downloads for lead capture and nurturing.

The solution involved creating a comprehensive four-part email series triggered by brochure downloads.

The first email delivered the requested brochure immediately while also sending it to the prospect's inbox for future reference.

The second email provided deeper technical specifications for the specific model they'd examined. The third email featured behind-the-scenes and influencer videos showing detailed tours of the vehicle. The fourth email focused on reinforcing the Winnebago brand advantage over competitors.

This last element proved particularly crucial because Winnebago doesn't sell directly to consumers. They must sell through dealers who might have incentives to promote competing brands. The automation gave Winnebago direct access to prospects during their research phase, allowing them to build brand preference before prospects visited dealer showrooms.

The results spoke for themselves: a fifty-to-one return on investment. By matching back warranty registration email addresses to people who had been nurtured through the automation, Winnebago could directly attribute vehicle sales to their email nurturing efforts.

5 AI Research Tricks Your Competitors Don't Want You to Know

Are you still relying on outdated methods to understand your audience—surveys, assumptions, or hours lost scrolling forums? With the right AI tools, you can generate actionable audience insights in under an hour, and no agency or research firm is required.

Our latest video walks through how to use ChatGPT's deep research feature to surface unfiltered customer questions, language patterns, influencer networks, and even competitor weaknesses—all drawn from real conversations on platforms like Reddit and Quora. The results are strategic assets for messaging, content planning, and market positioning.

You'll see exactly how to prompt AI for a comprehensive report that typically takes a human researcher a week or more to compile. And more importantly, how to turn that intelligence into marketing content, product direction, or sales enablement that actually resonates. Watch more here.

Claude Launches Skills: Anthropic has introduced Claude Skills, a new feature that enables users to boost Claude's task-specific abilities through customizable folders of instructions, code, and resources. Claude automatically invokes relevant Skills as needed across apps, Claude Code, and the API—supporting specialized use cases like Excel automation or brand-compliant content creation. Skills are efficient, composable, and portable, and can include executable code. Users can build and manage custom Skills via the Claude Console or skill-creator guide, with enterprise-ready tools available for broader team deployment. Anthropic

Anthropic Launches Claude Haiku 4.5: The high-efficiency model delivering state-of-the-art coding capabilities at a fraction of the cost and latency of larger models. Haiku 4.5 rivals Claude Sonnet 4 in coding tasks and excels in real-time applications like chat assistants and customer service. It's also Anthropic's safest model yet, achieving AI Safety Level 2 status. Available today via the Claude API and in Claude Code, it offers an ideal balance of speed, safety, and performance for developers and teams. Anthropic

Gemini-Powered Scheduling Assistant Integrates With Gmail: Google has introduced a new feature in Gmail called "Help me schedule," powered by Gemini. When replying to emails about meetings, Gmail now detects the intent and offers smart time suggestions based on your Google Calendar and message context. These suggested slots are embedded into your reply, and once the recipient selects a time, a Google Calendar invite is automatically created. This update streamlines the scheduling process directly within your inbox. Google

Google Launches Veo 3.1: Google has rolled out Veo 3.1, its latest AI video generation model, bringing improved realism, narrative control, and rich audio support to Flow—its creative filmmaking platform. Users can now add or remove objects, generate scenes from multiple reference images, and seamlessly extend clips with new precision tools. All key Flow features now include AI-generated audio for deeper storytelling. Veo 3.1 is also available via Gemini API and Vertex AI, enabling developers and businesses to build with state-of-the-art video capabilities. Google

LinkedIn Introduces Conversion Lift Testing for Incremental Impact Measurement: LinkedIn's latest analytics feature that allows marketers to quantify the true incremental conversions generated by their LinkedIn Ads. By comparing conversion rates between randomized exposed and control groups, the tool isolates the ads' direct impact beyond organic performance. Marketers can use these insights to refine campaign strategy, verify effectiveness across the funnel, and justify ad spend more precisely. The feature is now available globally through Campaign Manager for advertisers with the Insight Tag or Conversion API enabled. LinkedIn

Meta to Restrict Attribution and Breakdown Options in Ads Insights API by 2026: Meta has announced upcoming changes to the Ads Insights API, effective January 12, 2026, including the deprecation of 7-day and 28-day view attribution windows. Breakdown metrics such as unique counts, hourly stats, frequency, and MMM data will also face historical data limits, ranging from 6 to 13 months. These updates align the API with Ads Manager standards and are designed to maintain data accuracy and consistency. Developers are advised to review Meta's changelog for full implementation details and assess any potential integration impacts. Meta

Pinterest Launches User Controls to Manage AI-Generated Content in Feeds: The updated personalization tuner, available on Android and desktop (and coming soon to iOS), allows users to reduce GenAI content in high-AI categories like beauty, fashion, art, and home decor. This move responds to growing user demand for a better balance between AI innovation and authentic human creativity, putting greater control in the hands of Pinterest's community. Pinterest

Threads Adds Group Chats: Meta has expanded messaging on Threads with the launch of group chats, now supporting up to 50 participants. The update builds on Threads' DM features, which now include support for photos, videos, GIFs, stickers, and a message requests folder. Group chats are rolling out to users in Europe this week, and future updates will allow invite links for easier participation. Admins can manage group membership, users can edit messages within 15 minutes, and moderation tools are in place to report chats or messages. Threads

X Rolls Out Draft Syncing and New Profile Info to Boost Trust and Engagement: X has introduced updates aimed at improving usability and authenticity on the platform. Drafts created in-app now sync with the web version, resolving a long-standing creator pain point, though media syncing is still in progress. To combat bots and misinformation, X is also testing enhanced profile transparency, including visible account origin details and username history. Meanwhile, the platform is developing ways to reward creators who initiate viral trends. Social Media Today

YouTube Expands Voice Replies, Courses, and Rolls Out Major Visual Updates: YouTube has significantly expanded its Voice Replies feature to more creators on mobile, allowing replies to comments via 30-second voice messages. Ad-supported courses are now open to creators with advanced features, offering badges, quizzes, progress tracking, and deeper learning tools. Major visual updates are also launching globally across devices, including improved save and playback interfaces, comment threading, and expressive like animations. In shopping, creators can now tag grouped product variations to streamline discovery. YouTube also reminds creators to opt into channel insights sharing to enhance sponsorships. YouTube

YouTube Expands Fixable Violations Tool to Include Content Warnings: YouTube is broadening its fixable violations test to include videos that receive a Community Guidelines warning, not just age restrictions or removals. Eligible creators with advanced feature access can now use built-in tools to revise flagged content and request a re-review. Only one fix attempt is allowed per video, and not all violations are eligible under this test. YouTube's policy team will evaluate the edited content and may lift the enforcement if it complies with platform rules. Creators can still opt to appeal instead of revising. YouTube

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We publish updates with links for our new posts and content from partners. Your information: Email: tukangpostemel@gmail.com Opted in on: 2021-09-06 17:03:43 UTC.

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LinkedIn Acquisition Strategy, Custom Market Research Insights, Email Marketing Automation Sequences, and More