Today's Guide to the Marketing Jungle from Social Media Examiner...
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The weekend is almost here, Alluser! Before you unplug, here's one last round of insights and updates. Whether you read them now or save them for later, you won't want to miss these.
In today's edition:
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Facebook ad scaling fixes
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Helping you pitch crazy marketing ideas
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How to truly master a new marketing skill, tool, or technique in less time
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Optimizing for AI search
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🗞️ Industry news from Anthropic, Instagram, LinkedIn, and more
8 Ways to Fix Your Facebook Ad Funnel
There's a reason some brands break past a revenue ceiling while others stay stuck—even when they're running good ads. They know how to spot and fix the invisible roadblocks killing growth quickly.
In this breakdown from Nick Theriot, you'll discover what most advertisers miss when trying to scale: the bottlenecks hiding inside your account structure, creative strategy, and conversion funnel. The stuff that quietly eats up your ad budget while your CPA creeps higher and higher.
You'll also see how minor tweaks in a few key areas—like frequency, AOV, and even post-purchase flow—can completely flip your numbers, taking you from breakeven (or worse) to profitable growth at scale.
There's even a plug-and-play calculator you can copy to stress-test your funnel and figure out exactly where you're leaking money. Watch more here.
Creative Marketing Ideas
Every marketer has been there: you pitch a creative idea and watch it get shot down because it's too risky or off-brand. Meanwhile, your safest campaigns deliver the most forgettable results.
But you know the truth. The campaigns that make executives nervous are often the ones that actually break through.
If you have a crazy idea and want to build campaigns that can consistently produce work people actually remember, this post from Jason Miller has examples from B2C and B2B brands you can use to bolster your pitch. Read more here.
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Mastering Anything: A New Way to Faster and Better Results
Are you struggling to keep up with the rapid pace of innovation in marketing? Wondering how to absorb just enough to make meaningful progress without burning out?
Pat Flynn's comprehensive micromastery framework provides marketers and entrepreneurs with practical tools for mastering a new skill level or technology without succumbing to information overwhelm.
The approach combines the systematic development of small skills with strategic risk-taking and community support to create sustainable learning that produces measurable results.
Establish Your Why: The DeLorean Exercise
The framework begins by establishing how what you want to learn will enhance your life, business, and personal brand. This motivation becomes crucial when challenges arise during the learning process.
The process begins with what Flynn calls The DeLorean Exercise, named after the time machine from Back to the Future.
Imagine stepping into the time machine, traveling one year into the future, and emerging into a world where your mastery has achieved exactly what you wanted.
If you're interested in mastering AI, you might envision reducing your work week from sixty or seventy hours to a more manageable forty hours. You have extra time for family and passion projects and are becoming more valued as an employee through increased efficiency and productivity.
This vision provides the crucial why that will sustain motivation throughout the learning process.
How to Learn Through Micro Mastery
The cornerstone of Flynn's approach is micro mastery, which involves breaking large, intimidating subjects into small, manageable pieces and focusing on mastering one piece at a time. This approach allows you to build expertise incrementally while avoiding the overwhelm that comes from trying to learn everything simultaneously.
The power of micro mastery lies in recognizing that improving any single component of a complex system can enhance overall results. Each focused improvement creates a foundation that supports and amplifies subsequent learning.
When approaching a new field or skill, the sheer number of potential focus areas can feel overwhelming. The key to selection lies at the intersection of three factors:
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What interests you personally
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What represents a foundational step in the overall process
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What will create the biggest downstream impact
Flynn suggests visualizing these factors as a Venn diagram where your energy and interest overlap with what will move you furthest forward.
For example, breaking down a single area like email marketing reveals countless components: DMARC compliance, BIMI compliance, verified mark certificates, call to action optimization, storytelling, image usage, split testing, and many others.
You could write the most compelling emails in the world, but your messaging will never be seen if no one opens them. If you increase email open rates, everything downstream improves. In this light, open rates become a logical first domino that enables everything else to function effectively.
In many cases, there is no definitively right answer for where to begin. The only wrong answer is continuing to worry about the first step while wasting time in analysis paralysis. Sometimes, the solution is flipping a coin or throwing a dart to force a decision because taking action on any reasonable starting point will provide the feedback needed to determine the next steps and understand what's working or not working.
The key is to begin somewhere logical and adjust based on experience rather than trying to optimize the perfect starting point through endless research and planning.
Implement a Voluntary Force Function
A voluntary force function is a strategic method for creating artificial pressure and accountability by deliberately setting up future situations that will require you to perform or deliver results. Think of it as voluntarily putting yourself in a position where you have no choice but to follow through on your learning goals.
Here's how it works: If you want to master storytelling, you don't just read about it or practice it privately. Instead, you sign up to speak at an event sixty days from now, knowing you'll need to tell compelling stories to succeed. This commitment creates several powerful dynamics. You have a non-negotiable deadline that prevents endless preparation without action. You have public accountability since backing out would damage your reputation. Most importantly, you have genuine stakes that motivate consistent daily practice.
Execute Monthly Why-FI Check-Ins
Why-Focused Introspection is a monthly fifteen-minute practice that helps ensure your learning activities remain aligned with your underlying motivations and goals. This practice prevents shiny object syndrome, where new opportunities and learning possibilities constantly distract from established priorities.
During these monthly sessions, you zoom out from daily activities and ask whether your current learning and actions align with your fundamental reasons for pursuing growth. The goal isn't extensive analysis but rather a quick calibration to ensure you haven't lost sight of your primary motivations.
Are you still on track, or have you unconsciously drifted away from your core objectives?
If you discover misalignment during these sessions, you can make conscious adjustments to realign your activities with your goals.
Today's advice is provided with insights from Pat Flynn, a featured guest on the Social Media Marketing Podcast.
Watch the full interview on YouTube
How to Crack AI Search Traffic
90% of Google searches now include an AI overview. ChatGPT handles over a billion queries daily. And if you're not showing up in these new answer engines, you're basically invisible to a huge chunk of how people search now.
A few weeks ago, Sam Hogan experimented with how AI tools like ChatGPT and Perplexity actually find and surface answers. Within 10 days, he started seeing traffic from places he'd never gotten traffic before, specifically AI overviews and chatbot citations.
In this post, he documents what he did, the tools he used, and how you can set this up for your own site in under 48 hours. Read more here.
Voice Mode for Claude: Anthropic has launched a beta voice mode for its Claude mobile app, enabling users to have spoken conversations with the AI chatbot powered by Claude Sonnet 4. The feature is rolling out in English over the coming weeks and allows users to talk to Claude and receive voice responses, with key points displayed on-screen during conversations. The voice mode includes capabilities for discussing documents and images, making it particularly useful for hands-free interactions. However, voice conversations count toward regular usage limits, with free users typically getting 20-30 conversations, while paid subscribers gain access to Google Workspace integration for Calendar and Gmail functionality. TechCrunch
Instagram Adds 3:4 Aspect Ratio Photo Format: The platform has expanded its supported photo formats to include the 3:4 aspect ratio, which is the native format for most smartphone cameras. This significant update means that when users upload a 3:4 image, it will appear in their feed exactly as it was captured, without cropping or adjustment. The new format support applies to both single-photo posts and carousel posts with multiple images. Instagram continues to support the traditional 1:1 square format and the taller 4:5 aspect ratio. Instagram
LinkedIn Removes Website Hyperlinks to User Profiles: The a feature was previously available through Creator Mode. Going forward, website links will only be supported through a custom button feature that is exclusively available to Premium Business plan subscribers, as well as Sales Navigator and Recruiter customers. LinkedIn
LinkedIn Expands Post Analytics: The new analytics include tracking when posts drive profile views and new followers (available to all members), plus clicks to Premium custom buttons such as websites or newsletters (exclusive to Premium subscribers). Users can access these new insights by clicking "View analytics" on any recent post, where they'll find two new sections: "Profile activity" and "Link engagement." LinkedIn recommends that creators watch how profile views and follower growth metrics evolve with consistent posting to identify which content resonates most with their network and better achieve professional goals on the platform. LinkedIn
Facebook's Ad Copies API Updated: The tool has been enhanced as of May 5, 2025, allowing developers to edit top-level creative parameters when duplicating ads. This improvement means that essential elements such as titles, link URLs, URL tags, body text, and numerous other parameters can now be modified in the copied ad. This optional update requires no immediate action from users but provides significantly more flexibility when creating variations of existing ads. The enhanced functionality allows for more efficient ad testing and deployment workflows by eliminating the need to create entirely new ads when only specific creative elements need modification. Meta
Meta Rolls Out New Ads Report: Building a Suite of Truth: A Hybrid Approach to Measuring Incrementality gives marketers a three-step process for marketers to develop their own incrementality-focused measurement suite. First, review current measurement practices by assessing data quality and coverage while upgrading from last-click attribution to models that include multiple touchpoints. Second, calibrate measurement models like multi-touch attribution or MMM using experimental results to accurately reflect real-world outcomes. Third, conduct regular experiments across multiple channels, with particular emphasis on using these experiments for single-channel evaluations and in-channel optimization. Meta
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