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Facebook ad templates, short-form video strategy, content prompts, and more

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Instagram content tips, YouTube’s algorithm, Reddit campaign tools, and more

 
Today's Guide to the Marketing Jungle from Social Media Examiner...
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We're halfway through the week, Alluser, how's your marketing strategy holding up? Today's tips and insights will help you fine-tune your approach.

In today's edition:

  • Why viable > viral on Instagram

  • What YouTube's algorithm wants from you

  • 3 ways AI can drive business results

  • 🗞️ Industry news from Reddit and YouTube

Stop Chasing Viral on Instagram

Think only funny memes or cute puppies get shared? Think again! Chelsea Peitz reveals why your brand doesn't need viral content—it needs viable content.

Her post reframes how we should think about content creation and explains how to create shareworthy content that invites readers into your worldview, creating ripple effects that extend far beyond a single post. Read more here.


The 10 YouTube Algorithmic Triggers That Actually Matter

Feeling frustrated with your YouTube growth? The platform's algorithm is constantly changing, and understanding what drives views is crucial for success.

For example: viewer satisfaction.Did you know YouTube now measures if viewers feel their time was well-spent?

In his latest video, Sean Cannell shares nine more factors that can transform your channel's performance in 2025. Watch more here.

Social Media Marketing World Comes to You...

If traveling to Social Media Marketing World wasn't an option for you this year, don't worry.

The conference can come to you! 

With your Virtual Ticket, you'll get access to all the marketing training you missed.

That means every keynote, session, and all the workshops—the ones people travel thousands of miles to see—will be at your fingertips.

You can save an extra $200 off your Virtual Ticket today. 

Here's how it works. Simply click the link below, and you'll see your extra savings at checkout.

I want recordings of every keynote, session, and workshop!

How AI Helps Leaders Accelerate Business Growth

Want to make smarter, faster business decisions with AI? Wondering how leaders can effectively leverage AI without getting lost in technical details?

In this article, you'll discover a practical framework for becoming an AI-driven leader who can harness artificial intelligence to enhance strategic thinking and decision-making across your organization.

Begin With Two Sticky Notes

The first step in becoming an AI-driven leader isn't to delegate AI to someone else—it's to become competent with AI yourself. 

First, grab a sticky note and write, 'How can AI help me do this?' and put that note on your computer or desk. This reminder will change your perspective as you go about your work throughout the day. Instead of asking, "What can I do with AI?" you'll start asking, "How can AI help me do this?"

On a second sticky note, write: "Context, Role, Interview, Task"

Geoff Woods uses this CRIT framework for 99% of his AI prompts, and it will provide you with a structured approach to interacting with AI effectively.

  1. Context: Provide background information

  2. Role: Assign AI a specific role

  3. Interview: Have AI ask you questions to gain more context

  4. Task: Specify what you want AI to accomplish

3 Ways to Use AI to Drive Business Results

Pitch Deck Reviews

About an hour before presenting an important sales pitch deck to a large company, Woods opened ChatGPT and followed his CRIT framework.

First, he gave ChatGPT details about context and role:

  Context: I'm about to give this proposal to [company name]. Here is the proposal [uploaded PDF]. I'm about to meet with the executive and their chief of staff. We have an hour allocated for this. Role: I want to be able to role play with you as them so that you can give me feedback on what I do well, what I don't do well, and the top changes I can make. Your role is to act as both people.

After describing the personalities of both the executive and chief of staff in detail, Woods continued with the interview and task instructions:

  Interview: When I confirm, I'll switch to voice mode and give you the proposal. Task: When I say, "All done," I want you to challenge me, ask questions, and raise objections. I don't want you to be nice. I want you to make this a ten out of ten tough.

Woods then practiced his entire pitch with ChatGPT's advanced voice mode, which interrupted him with questions and objections. When he finished saying "all done," ChatGPT provided feedback highlighting a critical oversight—he hadn't outlined a return on investment. Woods immediately amended his deck to address this gap.

Financial Statement Analysis

When reviewing his financial statements, Woods opens ChatGPT and applies his CRIT framework:

  Context: Here are our financials [drag and drop]. Role: You're a strategic CFO who's a world-class expert in telling a CEO the top five non-obvious insights about their business based on their financials that they don't know that they should know. Interview: Ask me up to five questions, one at a time, to gain deeper context. Task: Give me the top five non-obvious things about my business that I should know as a CEO.

This approach has become a monthly rhythm for Woods because it helps him see patterns and insights he might otherwise miss.

Board Presentation Reviews

When a CEO in his network was struggling with a hostile board that consumed 50% of the executive team's time, Woods helped develop a novel solution.

First, Woods pulled the executive team together on Zoom and used ChatGPT with his CRIT framework.

  Context: I'm the CEO of this company. We have a hostile board. Every quarter is an absolute bloodbath, and 50% of my executive team's time is gobbled up by board shenanigans and distractions. We've been working toward an exit in the next twenty-four months, but I just got a call from the chairman saying if I don't rehab the relationship in the next six months, we're all fired. Role: Your role is to act as an HR professional with deep expertise in creating personality profiles. Interview: "Interview me. Ask me one question at a time. You get to ask as many questions as you want until you understand one of our board members, Susan, on a deep enough level so you can accomplish the task of creating a personality profile for her. Task: Create a personality profile for Susan.

Then, the AI conducted the interview, asking the executive team questions about Susan. As the executive team responded, Woods literally typed their responses word for word.

After this process, the AI created a personality profile, which the executive team reviewed critically: "They said, here's what I like about it. Here's what I don't like about it. Here are the top changes we need to make."

They repeated this process for each board director, creating personality profiles for every board member.

Then, they built a custom GPT that included these profiles with instructions:

Your job is to be our AI board. Every quarter, we'll give you our deck before the meeting. Your task is to review every slide as every director and simulate how you think they will react.

The AI quickly identified potential sections of the presentation that could derail the board meeting. In one case, it predicted that a particular board member would get distracted by details on slide eight, leading to a 30-minute detour. Then, the AI gave the team a suggestion to modify the presentation in a way that would appeal more favorably to the director.

Finally, the team implemented an AI note-taker in the meetings. They upload the transcript and tell the AI to compare its simulation to what actually happened in the meeting, then adjust the personality profiles based on the reality. 

Within two board meetings, the board told the CEO, "These are the best decks we've ever had and the best meetings we've ever had. What changed?"

Today's advice provided with insights from Geoff Woods, a featured guest on the AI Explored podcast.

Watch the full interview YouTube

Reddit Announced Ad Tools Updates for SMBs: A new campaign import function in Reddit Ads Manager allows advertisers to import campaigns from Meta to Reddit in three steps. After securely signing into their Meta account in the Reddit Ads Manager, advertisers can select an ad account and campaign to import, then tweak their campaign to optimize performance for Reddit. The option is available for awareness, traffic, engagement, leads, and app promotion objectives, though there are limitations on data transfer between platforms. A new review page within Reddit Ads Manager that provides an overview of all campaign details on one screen and a new Reddit Pixel integration with Google Tag Manager to make tracking campaign performance easier. Finally, Reddit is rolling out an enhanced Events Overview page in the Events Manager to help advertisers verify event activity received via the Reddit Pixel or Conversions API integration. This update provides detailed breakdowns of conversion events, ensuring advertisers can successfully run lower-funnel campaigns and identify issues. Source: Social Media Today

YouTube Inspiration Features: Brainstorm from anywhere integrates comments and data from past videos in Studio for a more intuitive process. Hooks provides AI-powered hook suggestions to help creators capture viewer attention. Quick saves allows creators to store ideas directly from the idea list. Source: YouTube

 

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Did You Know?

Oranges are a hybrid fruit, primarily derived from pomelo and mandarin, with their DNA being about 25% pomelo and 75% mandarin. They originated in Southeast Asia around 4000 BCE.


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We publish updates with links for our new posts and content from partners. Your information: Email: tukangpostemel@gmail.com Opted in on: 2021-09-06 17:03:43 UTC.

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