Today's Guide to the Marketing Jungle from Social Media Examiner... | Presented by |  |
It's World Nutella Day, Alluser! Here's to cocoa and hazelnuts!
In today's edition:
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⏹️ Today's Tip of the Day is for Instagram
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🫰 Optimizing processes for greater ROI
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Custom feeds go public on Threads
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Snap's AI image generation
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🗞️ Additional industry news from Meta, X, YouTube, and more
Has your Instagram profile grid swapped over from square to rectangle? Wondering how to get your feed aesthetic back on point?
Use Adjust Preview
Open your Instagram profile and open a post. Tap on the 3-dot menu in the top right corner of the post, then tap on 'Adjust preview.'
Now you can drag and move the image so you're happy with its new rectangle preview.
Apply this change to the latest 12-15 posts in your feed and you're all set!
Today's tip was inspired by Michelle Gifford, a featured speaker at Social Media Marketing World.
Need to Improve Your Marketing Plan?
Frustrated by slipping results? Are you looking for breakthroughs to build a better marketing strategy?
In 53 days, marketers like you will be attending Social Media Marketing World 2025.
Will you be there?
"The sessions were really insightful, encompassing both the big picture of what needs to be done and also very tangible, tactical, applicable items that I can take back and apply immediately," shared Liz Eischen.
Don't miss the chance to learn from top marketers. Join us in San Diego and start seeing better results!
I'm ready to learn from leading marketers.
Moving from AI Experiments to Company-Wide Process Integration
Many companies have taken their first steps into AI implementation by providing employees access to ChatGPT or conducting initial experiments. While this represents important progress, it can also trap your company in experimentation without meaningful change.
To shift from random AI use to true integration into business processes, you must view AI as a core enabler of business growth and tie it to business metrics.
The companies that do that best will leapfrog those that do not. The following steps provide a guide to help you achieve the best results.
Set Up an Effective AI Council
This group drives AI transformation across the company, sets goals, defines pilots, creates roadmaps, and establishes policies.
First, ensure you have the right people in the room. An AI council filled only with senior leaders will generate strategic dialogue but little action.
Instead, balance the team with action-oriented contributors, typically mid-level managers or practitioners who can own experiments and drive progress.
Then, your senior leaders can function as executive sponsors to provide guidance and break down barriers across departments.
Identify Potential Cases for AI Implementation
The next step is identifying the right processes and use cases for AI implementation. Start with a comprehensive brainstorming session to document your key work processes—the essential activities that deliver value to your clients, customers, or consumers.
Prioritize AI-Implementation Use Cases by Business Impact
AI needs to be viewed as an enabler of your top priorities and not a distraction from them; experimenting in areas that aren't business-critical often leads to stalled efforts because they don't resonate with your leadership or drive meaningful outcomes.
After identifying the potential processes, apply two critical filtering questions:
First, is the work process repeatable and completed regularly? Focus on tasks that occur frequently rather than one-off projects.
Second, is the work process business-critical? The process should directly impact your organization's ability to deliver results and drive growth.
Once you've filtered your list through these questions, use a prioritization matrix to evaluate the remaining use case candidates.
On the Y-axis, consider how much you dislike doing the tasks—look for activities that are repetitive, time-consuming, or drain team morale. On the X-axis, evaluate the potential impact—the ability to save time, reduce costs, or drive business outcomes if AI enhances the task.
For example, writing business proposals often emerges as a prime candidate for AI enhancement. It's a process that occurs regularly, is typically time-consuming, and directly impacts business success. Similarly, creating brand content represents another substantial opportunity, as it's both frequent and crucial to business success.
Run and Assess Your AI Pilots
Next, set measurable success criteria for your AI implementation pilots. Consider KIPs such as time saved, accuracy improvements, or increased closure rates.
Monitoring pilots against these measurable outcomes ensures that you objectively evaluate the experiment's success and can directly relate them to ROI.
For example, when measuring the success of AI-enhanced proposal writing, start by tracking time savings, then progress to monitoring improvement in proposal acceptance rates. For brand content creation, initial metrics might focus on production speed and volume while maintaining quality standards, then evolve to measuring engagement rates and lead generation.
Strive to get your pilots up and running within 30 days to avoid getting stuck in planning mode.
As the pilot proceeds, monitor progress closely throughout a 90-day duration so you can gather feedback and iterate your approach rather than waiting until the end to evaluate results.
Scale Successful AI Implementations Across Your Company
After validating success through pilots, the focus shifts to scaling these implementations across the organization. Schiavone outlines three critical steps for effective scaling.
First, understand what needs to be true to scale. This means identifying all requirements for successful expansion: which stakeholders need to be aligned, what resources are required, who needs training, and whether any policy updates are needed. This comprehensive assessment provides a clear roadmap for scaling efforts.
Second, build a compelling case for leadership buy-in by demonstrating the pilot's business impact and potential value at scale. This is where careful measurement during the pilot phase becomes crucial—articulating concrete improvements in time, cost savings or better outcomes significantly strengthens your case.
The final step involves documenting your new AI-enhanced process and creating simple guides and templates that make adoption as straightforward as possible.
Today's advice provided with insights from Lauren Schiavone, a featured guest on the AI Explored podcast.
Alluser, Did You See Who's Keynoting? 👀
Last week, we announced our keynote speakers for Social Media Marketing World 2025. They are marketers who are pushing the boundaries of what's possible with AI, viral videos, and social media, including:
✨ Michael Stelzner - A marketing futurist who predicts industry shifts before they happen
✨ Adley Kinsman - A viral video expert who's helped countless brands reach millions
✨ Nicky Saunders - An Instagram specialist whose AI strategies are revolutionizing content creation
✨ Sean Cannell - A YouTube sensation whose strategies have generated over 350 million views
"The keynote speakers had incredibly valuable information on the future of marketing. Worth the price of admission alone!" said attendee Sarah Heilbronner.
Want to know how these industry leaders can help you prepare for what's coming next?
Tell me about the keynote speakers.
Grok Personalization: X rolled out the ability for users to give Grok specific knowledge about them and how they would like the AI to respond to them. The details can be used one time or enabled for all future chats. Source: @XDaily via X
Meta AI-Generated Advertisement Transparency: The company began labeling ads created or significantly edited using their generative AI creative features in their advertiser marketing tools last year. The labeling system helps users identify when images and videos have been created or significantly edited with Meta's in-house generative AI tools. These labels appear either in the three-dot menu or next to the "Sponsored" label on advertisements. Meta uses specific criteria to determine label placement: ads with minor AI edits and no photorealistic humans receive no label. In contrast, ads with significant AI edits get a label in either location. Advertisements featuring AI-generated photorealistic humans specifically receive labels next to the Sponsored label rather than in the three-dot menu. The company began implementing these labels gradually last year and will continue the rollout this year. Source: Meta
Snap AI Image Generation for Mobile: The model can create high-resolution images in approximately 1.4 seconds on an iPhone 16 Pro Max. The model runs entirely on-device rather than requiring server processing, reducing computational costs. It achieves high-quality results by transferring knowledge from larger diffusion models into a more compact format. Snap plans to incorporate this technology into existing AI features like AI Snaps and AI Bitmoji Backgrounds in the coming months. The company expects the in-house solution to provide faster performance and lower operating costs. Source: Snap
Custom Public Feeds on Threads: A new Feeds tab will appear on profiles, allowing users to explore public feeds and pin their favorites for quick access. Users can make their custom feed public by tapping and holding the feed at the top of the Threads app, selecting "Edit feeds," and toggling the feed to "Public." To share a public custom feed, users can tap and hold their created feed, select "Edit feeds," and tap "View feed." From the view feed screen, users can also post a preview using the quote icon or share the feed as a link or DM using the "Share feed" button. Source: Meta
X Communities Integration: Community posts and responses are now visible to all followers and other X users. While anyone on X can respond to Community posts, replies from Community members receive priority placement. If a Community is deleted, posts made within that Community will remain visible on X. Users can delete their own posts at any time. Source: @HiCommunities via X
YouTube TV Guest Profile: An update has removed the guest option from the platform's TV apps, starting with Apple TV, Roku, and Fire TV platforms. The change replaces the Guest profile with a "use signed out" button that provides identical functionality, allowing users to watch content without an account. When using the signed-out option, the app displays a "switching to guest mode" message and maintains the ability to retain account details for later sign-in. The update currently affects Apple TV, Roku, and Fire TV apps but hasn't yet reached Android TV/Google TV platforms. This change appears to align with YouTube's 2023 strategy of encouraging logged-in viewing, following their decision to limit recommendations for users with disabled watch history or those using guest/signed-out modes. Source: 9to5Google
What Did You Think of Today's Newsletter?
Did You Know?
Magnolia blooms don't have actual petals. Instead, they have tepals, which are petal-like structures that give them their iconic, showy appearance.
Michael Stelzner, Founder and CEO
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