Today's Guide to the Marketing Jungle from Social Media Examiner... | Presented by |  |
It's National Coffee Break Day, Alluser! But you can have tea, cocoa, or cider instead, if you want.
In today's edition:
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💸 Today's Tip of the Day is for Facebook ads
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♻️ Custom LinkedIn newsletter templates
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Instagram reels updates
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TikTok goes dark for U.S. users
Wondering how to use Facebook ads to reach more customers at scale? Do you know how and when to put more budget behind a campaign?
Every marketer knows that some ads do better than others, which is why we test. However, the algorithm can play havoc with the best-laid plans, and what works today might not work next week.
So, how do you adjust your ad spend? The FB ads algorithm runs on a roughly 24-hour cycle. So, if you see one performing well, you can increase the budget—but only for 24 hours.
Watch for Conversions and Raise for 24Hrs
When your ad sets have been live for about 12 hours, look for an ad performing well.
While two to three conversions might be a good sign for things to come, it's not a clear enough marker for you to spend more money now. You want at least 8-10 conversions.
Now, double the budget behind that ad, but only for 24 hours.
If you wanted to raise the budget for a week, you'd have to spread your money around. But you can go big because you're only raising the budget for 24 hours.
And tomorrow, you may see a different ad to amplify.
Note: Do not employ this tactic with individual ads.
Today's tip was inspired by Tim Burd, a featured speaker at Social Media Marketing World.
Discover the Power of Coming Together!
In a few months, thousands of marketers will travel to San Diego to attend Social Media Marketing World. Here's why:
✅ Get ahead of trends: Marketing is rapidly changing. Stay ahead of the curve by discovering emerging trends and shifts in user behavior.
✅ Learn from the pros: Discover the latest strategies, tactics, and tools from experienced marketers who are excited to help you succeed.
✅ Networking: Share ideas and gain insights from marketers who "get you." Leave with friends, partnerships, collaborations, and even new clients.
Will you be there, Alluser?
Yes! It's time I attend.
How to Create a LinkedIn Newsletter Template
Are you publishing LinkedIn newsletters? Wondering how to create a reusable template to save time and ensure consistency?
While LinkedIn doesn't offer built-in templates, here's how to create a reusable draft for consistent, professional newsletters.
Set Up Your Base Draft
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Start by accessing your Newsletter section and selecting Create New Edition or by clicking the +Create button from your page or profile and choosing Article.
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Choose a descriptive title that identifies this as your template.
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Click Write here. You can also include @ mentions to begin structuring your content with draft sections such as an opening, feature content, call to action, and closing.
Essential Text Formatting Tools
LI provides several formatting options to enhance readability.
Text Styling
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Three basic styles: Normal, Heading, and Subheading
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Text emphasis with Bold and Italic options
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Clean separation using the Divider feature between sections
List Organization
As you move through the setup of your draft, make key content stand out with the following:
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Blockquote formatting for important quotes or highlights
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Code blocks for technical content (appears as white text on a dark background)
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Custom link text for clear, professional navigation
Media Embed Tools
Embed content from LI and other platforms to make your articles more dynamic. Note: Once you add the content to your draft, the content becomes public.
You can bring conversations and updates directly into your article by embedding LinkedIn posts. Whether it's text updates, videos, or photo collections, you can seamlessly integrate them using a simple code snippet.
Enrich your articles with content from popular platforms by simply pasting the content's direct link. Compatible platforms include:
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YouTube, Vimeo, and Spotify for videos and audio
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Megaphone and Omny for podcasts SlideShare for presentations
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SoundCloud for music and audio tracks
Save and Use Your Template
When your draft is complete, close it!
To create a newsletter using this template, you have two options:
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Open your Newsletter section and select Create New Edition.
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From your company page or profile, click the +Create button and choose Article.
Then, open the Manage dropdown and select Drafts. Find your template draft and click the 3-button menu, then click Duplicate as a draft. You're all set!
Today's advice is provided with insights from Judi Fox, a featured guest on the Social Media Marketing Podcast and presenter at Social Media Marketing World.
365 Days of Training… No Travel Required!
If joining thousands of marketers in San Diego this March isn't an option for you, don't worry. Here's a great alternative:
A Virtual ticket to Social Media Marketing World gives you access to ALL of the content from the conference—including the sessions, keynotes, AND the extra day of workshops—from the comfort of your home or office. No travel required! Plus, you can stream the keynotes and sessions live.
Ready to skip the crowds and have a full year to review the incredible content from the conference?
I want the recordings of everything!
New Reels Tab: Instagram is introducing a new tab to its Reels platform to show users which videos their friends have liked or commented on. The feature is reminiscent of IG's previous "activity" feed, which was discontinued in 2019 but has been updated for the short-form video format. Source: Instagram
Instagram Reels Extended: Users can now record and upload up to 3-minute files of the short-form video format. Source: Instagram
TikTok Goes Dark: On Friday, the United States Supreme Court issued a unanimous 9-0 decision upholding legislation that would ban TikTok in the United States based on national security concerns. Late Saturday, the app stopped working for U.S. users and displayed a message citing the SCOTUS decision, but was live again for many users on Sunday. TikTok has been removed from U.S. app stores. Source: Social Media Examiner
What Did You Think of Today's Newsletter?
Did You Know?
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