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This newsletter is brought to you by Social Media Marketing World.
In today's edition:
- Strategic agency acquisitions
- Decoding the LinkedIn algorithm
- Decentralizing media
- Facebook changes
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Organic reach works differently on LinkedIn than on other platforms. The watchword of the algorithm is
interaction. Not likes, shares, or number of followers or comments but the value of individual comments, messages, and interactions.
This is partly because LinkedIn has a unique user profile. Its almost 1 billion members fall into four categories...
The power users. Less than 1% of LinkedIn users publish on the platform at least once a month.
The content creators. LinkedIn counts users as content creators if they've published at least one post in the last 3 months. That's still barely 5% of users and it's a low bar to meet.
The content ambassadors. This 15% of users engage with your content. They don't want to post themselves but they'll share, like, or comment on your content.
The silent community. These users are the vast majority. They scroll through the feed and consume your content but they choose not to interact. It takes long-term, consistent posting to convert them into active leads or followers. The silent community is a unique feature of the platform.
So LinkedIn developed an algorithm that takes the silent community into account. Instead of looking at posts and reach, it focuses on dwell time, early post performance, negative engagement signals, internal and external links, and calls to action.
To learn how to take advantage of the LinkedIn algorithm to maximize exposure, click below:
➡️ Here is some more great content you won't want to miss:
Agency Growth Through Strategic Acquisitions
Looking for ways to scale your marketing agency? Could acquiring other agencies be the answer?
Decentralized Media for Creators: The Rug Radio Story
Want to build a trusted media company? Want to learn from someone who's leading the way in Web3 by including audiences in decisions that impact the media he produces?
Social Media Marketing Talk Show
Discover the latest Facebook changes, updates, and more. Follow the show to get the current news and expert insight on a different platform each week.
Michael Stelzner, Founder and CEO
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tukangpostemel@gmail.com Opted in on: 2021-09-06 17:03:43 UTC.
