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This newsletter is brought to you by the Tools Resource Guide.
In today's edition:
- Creating your agency's sales playbook
- Demand generation strategy
- Emerging business frameworks
- TikTok changes
In a world full of consumers, 60% are problem-unaware but don't know that life could be better. 30% are problem-aware, but don't know that your product or service could help them. 5% are problem-aware, they've heard of your solution, and they're ready to hear a sales pitch. (For B2B companies, this share of their market can often be much smaller than 5%.)
In a complete marketing strategy, you have two goals. First, capture that 5% of existing demand. That's where lead generation is still useful, because it reaches out to consumers who are already close to making a purchase.
Second, create demand among the other 95% of consumers. Understanding demand helps you create a coherent marketing strategy that captures both existing leads and new demand, choose the right marketing channels and platforms for your audience, and find which marketing actions will be most impactful and cost-effective.
Discover a demand generation framework you can model to fit your own business, click below:
➡️ Here is some more great content for you:
How to Create a Sales Playbook for Your Agency
Want to sign more high-value clients? Wondering how to develop a system that empowers anyone on your team to respond to and nurture prospective customers?
Emerging Web3 Business Frameworks
Wondering if Web3 offers an advantage to your business? Curious about what you can learn from other businesses that are leading the way?
Social Media Marketing Talk Show
Discover the latest TikTok changes, updates, and more. Follow the show to get the current news and expert insight on a different platform each week.
Michael Stelzner, Founder and CEO
P.S. Add
michael@socialmediaexaminer.com into your contacts list. Use Gmail?
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tukangpostemel@gmail.com Opted in on: 2021-09-06 17:03:43 UTC.
