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Demystifying Event Tracking in Google Analytics 4

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Demystifying Event Tracking in Google Analytics 4: A Comprehensive Tutorial for Marketers

 

Understanding user behavior is critical to the success of any online business, and Google Analytics 4 (GA4) provides marketers with a powerful tool to gain actionable insights. One of the most important features of GA4 is event tracking, which allows you to gather detailed information on user engagement and make data-driven decisions for marketing strategies.

But how do you set up event tracking successfully in GA? In this article, we’re demystifying event tracking and walking through:

  • Why event tracking is so important in GA4
  • How events are tracked in GA4
  • How to set up event tracking in GA4 using Google Tag Manager

As we make the switch from Universal Analytics to Google Analytics 4, this is a crucial time to understand and set up event tracking the right way!

 
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