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This newsletter is brought to you by the 10th annual Social Media Marketing World.
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We're also covering a Web3 business development model you should study, plus bringing you TikTok news and updates.
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How to Keep People Watching YouTube Videos to the End
Social media marketing is all about building relationships with your audience. You want to project a relatable image and tell stories that are meaningful to potential customers.
Long-form video content gives you the space to tell those stories and build those relationships. The proof is in the results: short-form creators on platforms like TikTok struggle to acquire follower counts that match their viewing figures, but on YouTube, you can gain followers from a single upload.
Posting content on YouTube also gives you an unmatched level of reach. It's called the second-biggest search engine for a reason! The algorithm is designed to surface relevant and interesting content for viewers, which means that your in-depth videos can get an organic boost.
Finally, YouTube is almost unique among social networks in how it pays you to post. You can join the YouTube partnership program if you have at least 1,000 subscribers and 4,000 hours of watch time. You can monetize even faster if you work with brand sponsorships.
But in the end, all of these benefits of long-form video content depend on one thing: retention.
People must want to watch—and keep watching—your videos. Retention is what makes space for your brand story, sends the right signals to the YouTube algorithm, and enables you to earn money from your content.
The most successful YouTube videos have four compelling elements in common.
To learn how to structure a YouTube video that keeps viewers engaged, click below:
Here is some more great content you won't want to miss:
Building a Web3-Focused Business
Are you thinking of starting a Web3-based business? Looking for a proven model to follow? Discover how to build a Web3-focused business.
Discover the Latest TikTok Changes, Updates, and More
Tune into the Social Media Marketing Talk Show podcast for current news that matters to marketers.
Michael Stelzner, Founder and CEO
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tukangpostemel@gmail.com Opted in on: 2021-09-06 17:03:43 UTC.
