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Weekly Marketing Round-uppowered by Duct Tape Marketing | 01/03/2023 |  | We're starting off 2023 with a series where I'm sharing the essential elements needed to build any successful marketing agency, consulting practice, or service-related business.
The first element is to develop a problem-solving point of view.
As agency owners and marketers, we get so caught up in talking about our solutions that we forget to first talk about the impact or the problems we're able to solve for our clients. Read more.
As always I value your feedback and questions so send me a note - john@ducttapemarketing.com |
|  | | | Why Being Human Is Your Brand's Biggest Asset |
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| Brands are people's introduction to businesses and their way to interact with companies. The more human a brand is, the better that interaction is going to be. In this episode, Jacqueline Lieberman shares the many ways she has helped many brands become more human. |
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| Listen now | | | How To Create The Perfect Self-Employed Ecosystem To Attract The Success You Want |
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| What self-employed folks need is both business strategies and personal development to reach and maintain that success. In this episode, Jeffrey Shaw shares his holistic approach to sustainable, self-employed success. |
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What To Know Before Starting A Podcast |
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| Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. In this episode, Dan Franks shares why podcasting isn't dead and advice on what to know before starting your own. |
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A Guide To Building An Authentic And Powerful Personal Brand |
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| Laura Bull spent ten years with Sony Music Entertainment and spearheaded artist development. Now she's helping entrepreneurs discover and leverage their authentic and competitive brands. In this episode, we dive into how to build a personal brand and transform entrepreneurs into viable brands. |
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How To Improve Your Local Marketing Strategy |
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| Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. In this episode, I talk with the VP of Marketing at Signpost, Laura Nelson, about the latest trends in local marketing and what strategies to focus on. |
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 | | | How to Build a Ridiculously Profitable Marketing Practice Without Adding Overhead |  | Want to learn how you can negotiate with clients to increase fees, double your income and create longer working relationships? I'm hosting a free training series where you'll learn exactly how to charge a premium for what you do and never haggle over price again.
It's happening live on Jan. 24th @ 2 PM MT. | | Save your spot |  |
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Agency Certification Intensive: License the Duct Tape Marketing System and Watch Your Agency Grow | | When you attend the 3-day Agency Certification Intensive, you'll become certified to license the complete Duct Tape Marketing System. The next Agency Certification Intensive starts February 22nd. |  | | Save your spot |  | | | The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business |
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| Start the year off in the right frame of mind. The Self-Reliant Entrepreneur offers overworked and harried entrepreneurs a much-needed guide for tapping into the wisdom that is most relevant to the entrepreneurial life. The book is arranged in a calendar format and filled with inspirational meditations on transcendentalist literature and others. |
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- Beams – Beams helps you stay focused and reduce distractions during your day. You can see your daily schedule, join calls and take breaks with one click from your Menu Bar. Work smarter, not harder with Beams.
- Whereby – Join a meeting in just one click with easy-to-remember and use links. Or embed a video conference directly on your website, platform, or app with Whereby's Embedded Video API.
- Noty.ai – Noty.ai is an AI-powered meeting assistant that can transform your meetings into transcripts, action items, summaries, and follow-ups in seconds. With Noty.ai, you can also collaborate with your team members on a shared transcript and seamlessly delegate follow-up tasks in real time.
|  | Weekly question from The Self-Reliant Entrepreneur
What is one thing you are sure of, even if it does not yet exist? |
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