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Fractional CMO in a box

 
Image credit: Exploding Topics



Hello alluser,


As the graphic above demonstrates, the term Fractional CMO is super hot.

It's part of a growing meta-trend of fractional executives in general.

While C-suite titles have always been in fashion with large firms, I believe the recent surge in interest stems from the fact that small and mid-size firms are jumping on the bandwagon, with the fractional caveat.

See, here's what has always been the issue with small firms. They have CEO, CMO, and COO functions and needs; they just don't have anyone doing it.

A small organization that's grown to a mid-size structure often gets there because they produce something in need, and the founder is darn good at selling it.

Growth often stalls at some point, and they come to realize that they lack strategic marketing ideas, but the thought of hiring a senior marketing person, one that they won't know how to direct or measure, is terrifying.

Enter the fractional CMO.

In the right situation, a fractional senior and strategic thinker can fulfill the CMO function without the full-time CMO cost and risk.

While the fractional CMO term is trendy today, it's something I've been providing for a couple of decades. Now, the timing is perfect for agencies, consultants, coaches, and senior marketing leaders to seize this growing opportunity to expand their reach and revenue.

Want the shortcut?

I'm licensing my Fractional CMO system via a virtual 3-day workshop training. You'll get our entire system, methodology, tools, training, and client attraction process by attending.

It's a Fractional CMO business in a box and even includes access to our network of partners to implement tactics for your clients.


Take care,

John

 
John Jantsch
Founder and. CEO
Duct Tape Marketing

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