Craziness in the marketing world

| Weekly Marketing Round-up powered by Duct Tape Marketing | 11/22/2022 | | | | | The holiday season always creates craziness in the marketing world.
I've already gotten numerous Black Friday sale notices - and by that, I think they meant any random Friday could be called that now.
Just recently, I received a daylight savings update sale offer. I mean, pretty much every holiday is a reason for a sale; there's happy hour, early bird, TGIF, hump day, Taco Tuesday - when is something not on sale?
My tip - instead of 'sale,' think of added value. What can you add to your offering to increase your value, not decrease your price? Cheers!
As always, I value your feedback and questions, so send me a note - john@ducttapemarketing.com | | | | | How To Unleash Your Best Ideas And Create More
| | | Becky Blades offers a powerful new mindset which is: acting on more ideas makes us happier – and reveals our highest creativity. For those of us entrepreneurs who may feel that our plate is already full, this idea to start more than you can finish might seem counterintuitive. However, Becky shares her process for mastering the art of the start which will help you unleash your best ideas and create more.
| | | | | | Effective Ways To Differentiate And Scale Your Business | | | A major challenge many businesses face is trying to find ways to differentiate and scale. And in order to do that, it starts with having a proven process and systems that work. In this episode, Debbie Howard shares how licensing the Duct Tape Marketing system gave her business the runway and framework to grow, scale, and thrive in her industry. | | | | | | | | | Learn To License The Duct Tape Marketing System - Before The End Of The Year - | | | | Not able to capture the attention of ideal clients? Exhausted from constantly juggling existing client demands? Tired of constantly recreating the wheel every time you onboard a client?
If any of this sounds familiar and you want to learn about a better way, join us for the Duct Tape Marketing Agency Workshop.
In just 3 days, you will learn the complete Duct Tape Marketing System, complete with a certification to license the system for your business.
It's happening December 13 -15th - Apply today - Spots are very limited.
| | | | | | Learn How To Design A Site That Sells with The Website Essentials Workbook | | | What is the job of a website? It's to guide people on a journey.
There's an endless sea of options for people today – standing out is a must. If you can improve the experience on your website and the journey for your customers, you're going to increase somebody's WTP or willingness to pay. And that is the real ticket.
Learn how to design a website that sells.
| | | | | | | | When Women Lead: What They Achieve, Why They Succeed, and How We Can Learn from Them | | | In this book, Julia Boorstin combines the stories of over sixty female CEOs and leaders with dozens of new studies on the topic. Her combination of narrative and research reveals how once-underestimated characteristics, such as vulnerability and gratitude, can be vital superpowers—and that anyone can work these approaches to their advantage. | | | | | | - OptiMonk – allows you to personalize popups, offers, forms, headlines, and embedded content in your website to enhance the experience of your website visitors, improve your conversions and boost your engagement rate.
- Vouch – is a video marketing tool that lets you capture, edit and share authentic video testimonials in no time. Simply ask the questions you'd like answered, send a link with a request, edit the person's response and easily share your videos.
- Guidde – is an app that helps you create and record step-by-step videos efficiently. With their free Chrome extension, you can record your screen, customize those recordings and share your video through any channel with just one click.
| | | | | | If you could start all over again, what would you do differently? Careful, this is a trick question.
| | | | | | John Jantsch Duct Tape Marketing
| | | | | | | |