One of the most valuable assets you can obtain

Having a trusted advisor

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Weekly Marketing Round-up powered by Duct Tape Marketing | 11/29/2022 Are you a coach, a consultant, or a Fractional CMO? A coach is charged with holding a client accountable to stated actions, goals, and courses while a consultant is more likely to feel empowered to set the course of action. And a fractional CMO does both. Whatever you call it, having a trusted adviser is one of the most valuable assets an entrepreneur can obtain. Need help deciding which one you are or which one you want to be? Read more. As always I value your feedback and questions so send me a note - john@ducttapemarketing.com An Action Plan For Embracing Change The moments of greatest change can also be the moments of greatest opportunity. We experience change in four phases. The first is panic. Then we adapt. Then we find a new normal. And then, finally, we reach the phase we could not have imagined in the beginning, the moment when we realize that we wouldn't go back. In this episode, I talk with the editor-in-chief of Entrepreneur magazine, Jason Feifer, about how to make change happen on your own terms. Listen now A How-To Guide On Getting Inside Of A Customer's Brain Behavioral scientists have studied how people make decisions and what they found is very often people aren't making these well-thought-out, well-considered decisions. In this episode, Nancy Harhut joins me to talk about how we as marketers can increase the likelihood that people will engage with and respond to our marketing messages. Listen now Sponsored by If you love this podcast, give us a review. Join Us This Wednesday and Learn How to Grow Your Agency Without Adding Overhead Making it up with every new engagement and doing custom work is a tough way to scale. You have to have a solid foundation and scalable system that allows you to deliver results for very high margins. Join me on December 1st for the first part of a live training series - How to grow your agency without adding overhead! You'll learn how to: Package your services - charge for results, not hours billed Position yourself as a trusted advisor - be the differentiator for your client Build a partner network - get more done in less time Save your spot License a Turn-Key Marketing System for Your Agency Want to license a turn-key marketing system for your agency and be able to watch your revenue and profits soar? Join us for a 3-day intensive training that gives you a step-by-step approach to attracting ideal clients, creating ongoing monthly recurring revenue, and the tools, templates, and partners you need to scale your agency now. *Happening December 13-15th. Spots for this training are very limited.* Learn more Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times It can be tough to sell in tough times. Every company is on a spending freeze, cutting back, or pushing off making decisions. But you're still under the same pressure to make your sales number. So it's natural to feel stressed out and unmotivated in this situation. In Selling in a Crisis, world-renowned sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change. Get a copy Vadoo – is a video hosting platform that helps brands and creators to engage and grow their audiences by uploading, recording, and sharing videos with just one click. Universe – is an immersive EdTech solution where educators and students can simulate a real classroom experience online. They can debate ideas freely with a 3D audio feature, maintain high attention levels with breakout rooms and custom-made quizzes, and drive engagement by rewarding students with points. Plask – is an AI tool that transforms videos of people into animated online characters in seconds. Just record yourself, drop the video into the platform and make the final edits to your animation. How to Grow Your Email List With Instagram — by Anna Sonnenberg via Social Media Examiner 20 Best B2B Marketing Books of All Time — via Book Authority Weekly question from The Self-Reliant Entrepreneur What element of your work will live on long after you? Who will benefit? John Jantsch Duct Tape Marketing

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