2 reasons marketing consultants fail

The first one is obvious, the other one not so much...

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Weekly Marketing Round-up powered by Duct Tape Marketing | 11/15/2022 There are really only two reasons that marketing consultants fail. The first one is pretty evident. They aren't able to get enough business. Obviously, that's one issue. The second is actually not as obvious, but it is just as devastating. And that is that you go out, get a few clients, and get really busy, get all the business you can get your arms wrapped around, and all of a sudden you start dropping balls and can't get all the work done. Now, you're working too hard and you're stressed out because you aren't making any more money, but you continue to have to work harder and harder to keep up. Ever been there? If this sounds all too familiar, check out the 7 steps to scale your consulting practice (without adding overhead). As always I value your feedback and questions so send me a note - john@ducttapemarketing.com The Secret Sauce For Smarter Marketing Execution Smart Execution is the secret sauce of the growth and the marketing operating system Clare Price has created that has helped so many businesses achieve clarity, confidence, and control of all their marketing functions. Listen now Why Email Marketing Is (Still) Important In 2022 Email marketing is still as relevant as ever. But as marketing evolves, your approach to it needs to, too. In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. Listen now Sponsored by If you love this podcast, give us a review. Agency Workshop: How to Sell Yourself and Services for Maximum Profit Most agencies struggle with growth for the same reasons like not using a repeatable client fulfillment system, offering no key point of competitive differentiation, they're unable to find or retain clients, they have no systems, they have no processes, and the list goes on. That's why we've created a 3-day intensive training that gives you a step-by-step approach to attracting ideal clients, creating ongoing monthly recurring revenue, and the tools, templates, and partners you need to scale your agency now. The next one is happening December 13th-15th - spaces are limited. Apply for your spot The Artificial Intelligence Tools to Use to Make Your Life Easier If you've never used artificial intelligence tools before and are looking for recommendations, we recommend Writesonic. We've been testing and using this product for a couple of months now, and although this is an affiliate link, we wouldn't recommend something that we don't see value in. Here's a list of 5 other AI tools I like that are out there today. They can write content and create images, assist with grammar, and more. Check out Writesonic Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant This long-running bestseller - recently updated with new content - challenges everything you have learned about strategic success. According to the authors W. Chan Kim and Renee Mauborgne, creating new market spaces is the key to long-term success rather than battling with competitors. To accomplish this, they recommend a systematic approach to make competitive forces irrelevant and provide a set of tools and principles that any firm or agency can use to create and take advantage of their own blue oceans. Get a copy PhotoSonic – lets you create realistic or artistic graphics from a text description. Just type in a few keywords, and the software will produce several relevant images for you to choose from. Union Avatars – is a 3D Avatar maker tool for the Metaverse. Simply take a selfie with your phone, upload it, and you get a realistic full-body avatar in minutes to improve your digital experience. Hyperfury – is an AI-based app that helps people create and schedule twitter threads in seconds to expand their audience and speed up content creation. The Ultimate Guide to B2B Marketing in 2023 [+ New Data] — by Allie Decker via Hubspot 5 Ways to Start Using AI in Your Marketing Today — on the Duct Tape Marketing blog Weekly question from The Self-Reliant Entrepreneur Are you looking for something outside of yourself that you already have? John Jantsch Duct Tape Marketing

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