How AI is changing the game in marketing

Here's how to start leveraging it

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Weekly Marketing Round-up powered by Duct Tape Marketing | 09/13/2022 I know the term "Artificial Intelligence" can seem a little intimidating, but it is an extremely valuable asset for small business owners looking to scale without adding overhead. AI is simply a system that can perform tasks that usually require human intelligence. The idea and purpose behind it are to drive digital transformation, evolve an organization, do smarter marketing, save time and money and produce better outputs. Listen to my interview with Paul Roetzer, author and founder and CEO of Marketing AI Institute, to learn how you can start to utilize AI in your marketing. As always I value your feedback and questions so send me a note - john@ducttapemarketing.com How To Win Friends And Manage Remotely How do you manage a poor performer over Zoom? How do you casually deliver positive feedback via Slack? What's the most professional use of a gif? Two things are certain with the shift in office structure: First, we will never go back to "the way things were." Second, we all must learn to live in a virtual workplace. In this episode, McKenna Sweazey gives her take on the most important factors in managing and working with others in the virtual-office world. Listen now Building An Effective Board For Your Startup The first time many founders see the inside of a board room is when they step in to lead their board. But how do boards work? How should they be structured, managed, and leveraged so that startups can grow, avoid pitfalls, and get the best out of their boards? In this episode, author, investor, and entrepreneur, Brad Feld, shares his advice and guidance with CEOs, board members, investors, and anyone aspiring to serve on a board on what it takes to build and lead an effective board of directors. Listen now Sponsored by If you love this podcast, give us a review. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow. Growth hackers believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Best-selling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of start-ups, brands, and small businesses. Get a copy Learn How To Design A Site That Sells with The Website Essentials Workbook Do you want to learn how to design a website that clearly represents your brand? If the answer to that is yes - and why wouldn't it be? - then check out the website essentials workbook. By optimizing your website using this workbook, you'll be able to outline a uniform view of your customer journey and better predict consumer behavior online; ultimately leading to increased sales, profits, and referrals. Get yours now SwipeWell – compiles hundreds of marketing and copywriting examples to use for inspiration. It has templates and samples from social media ads and pricing pages to lead nurture emails. Skybucket – is a mobile and desktop app that allows travelers to collect, visualize, and control their travel bucket lists. Just create a board, and you can save content from all external sources and get notifications and reminders. Spinach.io makes daily standup meetings more straightforward by helping teams with icebreakers, saving all the discussion topics for the end, sending daily summaries through Slack, and more. Artificial Intelligence for Small Business: The Complete Guide — by Mike Kaput via Marketing AI Institute blog How to Rethink Facebook and Instagram Ad Strategy — by Michael Stelzner via Social Media Examiner Weekly question from The Self-Reliant Entrepreneur What can you do today that you could not do a year ago? John Jantsch Duct Tape Marketing

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