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Google is a child

And we have to learn how to educate it the right way
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Weekly Marketing Round-up

powered by Duct Tape Marketing | 09/20/2022


Google is a child and we need to learn to educate it. Big tech companies like Google, Bing, Facebook, Twitter, Apple, etc. want to create machines that can understand the world in order to provide the best service to their customers. These companies are like hungry children that are learning everything they can about their users and clients. We must educate them about who we are, what we do, and who our audience is before it's too late. Listen to learn more.

As always I value your feedback and questions so send me a note - john@ducttapemarketing.com

 
A Simple Guide To Sparking Your Creative Energy Every Day

Even if you don't think of yourself as creative, you'd probably be surprised by how many creative tools you use every day. You solve problems, design, write, invent, or in other words―create. But the pressure we feel to continually create value with our minds can cause tremendous stress and eventually neutralize our ability to be effective in our roles long term. In this episode, Todd Henry talks about thriving as a creative pro and how to establish practices that help spark your creative energy every day.

 
 
Why Marketers Should Start Integrating AI Into Their Work

Artificial Intelligence is like the human brain – it slowly remembers things we reiterate, picks up on similarities, notices patterns, and essentially creates new neural pathways in the system that is our brain over time. AI does just that, but at the speed of light. In this episode, I talk with the founder of Writesonic AI, Sam Garg, about AI today. We talk about how AI isn't here to replace the work we do as marketers. It's here to work in tandem with us, making our work more effective.

 
 
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There's an unbelievable amount of ways your prospects and customers can interact with your brand today – email, social, SMS, chat, Google, the list as we know it keeps growing.

Unfortunately because of this, it's easy for leads to slip through the cracks. But what if I told you there's a way to create a complete, unified customer lead communication journey – one where you never miss potential opportunities again?

In this live training on Sept. 29th, I'm going to show you how to leverage the latest tools and technologies to help you build your business and most importantly, attract and sell more customers.

 
 
Human + Machine: Reimagining Work in the Age of AI

Artificial intelligence is no longer just a futuristic notion. It's here right now - in software that senses what we need, supply chains that "think" in real-time, and robots that respond to changes in their environment. And the bottom line is this: Businesses that understand how to harness AI will surge ahead. Those that neglect it will fall behind. In Human + Machine, Paul R. Daugherty and H. James Wilson show how AI is changing all the rules of how companies operate.

 

  • Gamma – is a fast and simple alternative to traditional decks. Instead of formatting content boxes to fit on a slide, they use flexible cards and layouts that expand and automatically adapt as you add new content.
  • Stability – is a community of AI builders creating open AI prototypes for developing humanity's future. They have developed cutting-edge models for Image, Language, Audio, Video, 3D, and more.
  • Closely -is a sales automation platform that allows companies to organize LinkedIn connections, automate lead management processes and build effective outreach campaigns.

Weekly question from The Self-Reliant Entrepreneur

When was the last time you felt fully alive starting something new? What did it feel like?

 
John Jantsch
Duct Tape Marketing

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