What doesn't change about marketing

...is the need to organize behavior into the perfect customer journey

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Weekly Marketing Round-up powered by Duct Tape Marketing | 08/02/2022 There are so many new tools and tactics when it comes to marketing that it can be hard to keep up. But if you want to grow your business, you still need a great marketing strategy centered on what DOESN'T change about marketing: organizing behavior into the perfect customer journey. Learn more about how to create your evergreen customer journey here. As always I value your feedback and questions so send me a note - john@ducttapemarketing.com The Power Of Regret In this episode, 5-time NYT best-selling author, Daniel Pink, joins me to talk about the power of regret and how looking backward can actually move us forward in life. Daniel debunks the myth of the "no regrets" philosophy of life through his research in social psychology, neuroscience, and biology. Listen now The Anti-Time Management Strategy That Actually Gives You Your Time Back In this episode, Richie Norton, author and serial entrepreneur, shares the framework he's created that helps you find motivation, prioritize your ideals, create a flexible work-life lifestyle, and actually gives you your time back. We dive into Anti-Time Management and how it will help you be present for the people, projects, plans, and priorities that matter most. Listen now Sponsored by If you love this podcast, give us a review. Get 80% Off of The Kindle Version of The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth It's almost been a year since the launch of my book – the Ultimate Marketing Engine. In this book, I share my proven principles that have helped businesses and brands create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits and is easy for you and your team to follow. And for a limited time, the Kindle version is on sale for $2.99! Get a copy I'm hosting a free training with Michael Zipursky of Consulting Success and we'll be talking about organizing behavior into the perfect customer journey for small business owners. When: Aug. 2nd (Today) @ 1 PM PT Here's what I'm covering: The 7 stages of the Marketing Hourglass How to use the journey to select ideal customers How to create a journey that allows you to charge far more than competitors Join me today and learn how to create a customer journey that takes an ideal client from someone who doesn't know anything about you to a new client who is excited, eager, and ready to work with you. Save your spot The Cult of the Customer: Create an Amazing Customer Experience that Turns Satisfied Customers into Customer Evangelists In today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent thirty years studying great companies and the evangelists they create – I highly recommend this read! Get a copy Screen Leap – The next level to your website. Screen Leap is a live interaction tool that allows you to screen share or post live videos to your site. What is excellent about Screen Leap is that you do not need any coding knowledge to work with the product; just copy and paste the pre-written code. UX Writing Style Guide – Studies show that people behave differently when reading online vs. in print. So, Nielson Norman Group created this guide to help you write and structure your content for your online audience. Spoke – The only online meeting assistant you will ever need. Spoke does all the note-taking and remembers your meetings for you so you can focus on being present. There is a free version as well. LinkedIn Content Creation Success Tips — by Michael Stelzner via Social Media Examiner Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World — by Amanda Natividad via Sparktoro Weekly question from The Self-Reliant Entrepreneur What problem do you solve? Who would pay for that? John Jantsch Duct Tape Marketing

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