The first time 92% of consumers visit your site

...it isn't to buy something

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Weekly Marketing Round-up powered by Duct Tape Marketing | 08/16/2022 Many people assume that a website's purpose is to get new clients. Yet, 92% of consumers visit a brand's website for the first time for reasons other than buying. So, what is the job of a company website in the world of modern marketing strategy? It's to increase WTP or 'willingness to pay.' This means guiding an end-to-end elegant customer journey, where the role of the website content strategy is to increase somebody's trust and likability until they are ready to pay. Check out this article and learn how to build a site that earns the trust of visitors and increases WTP. As always I value your feedback and questions so send me a note - john@ducttapemarketing.com How High-Performers Overcome Customer Indecision In this episode, Founder of DCM Insights and best-selling author, Matt Dixon, joins me to talk about the growing problem of customer indecision and a new approach that turns conventional wisdom on its head. We dive into concepts from his playbook that will help any salesperson or sales leader who wants to close the gap between customer intent and action—and close more sales. Listen now The 5 Stages Of Marketing Every Business Moves Their Customers Through After working with tons of small businesses and clients for the last 30+ years, I've realized that there are five stages of marketing that many businesses go through. I've mapped this out in what I'm calling the Customer Success Track – a concept I talk about deeply in my latest book – The Ultimate Marketing Engine. In this episode, I'm diving into the five stages of the customer success track – Foundation, Level Up, Organize, Stabilize, and Scale – and how to advance a customer or client through all five stages over the course of a long-term business relationship. Listen now Sponsored by If you love this podcast, give us a review. Get 80% Off The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth (For A Limited Time) The Ultimate Marketing Engine ebook is featured in this month's $2.99 Kindle deals! The Ultimate Marketing Engine helps teach readers how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. Get a copy of the eBook now The Duct Tape Marketing Consultant Network: An Exclusive Community for Small Business Marketing Consultants, Coaches, and Agencies At Duct Tape Marketing we have built a pretty great community of like-minded consultants. It has taken a lot of work, careful thought, and contribution from the entire community but we truly love every day we get to interact with our consultants. The Duct Tape Marketing Consultant Network is a community of over 150 consultants, coaches, and agencies from all over the world who constantly learn from each other, create new tools and processes, connect with new people, build invaluable, lasting relationships, and grow their practices far more profitably by joining together to support each other. Learn more here Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser More than 15 million people in this country earn their livings by serving clients, and their numbers are growing every day. Jagdish Sheth and Andrew Sobel have created an innovative blueprint for enduring client relationships. In this book, Clients for Life, Sheth and Sobel identify what clients really want and lays out the core qualities that distinguish the client advisor. Get a copy DALL·E 2 – is an AI-based tool that generates images based on text descriptions you feed it. You can create images from an idea or a scenario like: "A doctor walking the moon in a photorealistic style." Just feed Dall-E 2 a description, and it gives you a custom image within minutes. Face Swapper – Face Swapper uses AI to detect faces in photos automatically and replaces them with other faces of your choice. To replace the faces, you can use your own photos or images from their gallery. 3veta – People spend around 2.5 hours per week scheduling and coordinating meetings. 3veta is a solution that helps automate that tedious process. You can easily see your team's availability, create and update calendar events, send automatic email reminders and reschedule meetings with just a few clicks.   How To Create A Customer Success Track — on the Duct Tape Marketing blog TikTok Content Strategies for Leads and Sales — by Michael Stelzner via Social Media Examiner Weekly question from The Self-Reliant Entrepreneur What's one thing you've overcome and gotten stronger because of it? John Jantsch Duct Tape Marketing

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