Building this is a lot of work

a community of raving fans

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Weekly Marketing Round-up powered by Duct Tape Marketing | 08/30/2022 Building a community of raving fans is a lot of work. Is it worth it? What are the benefits? Jenny Weigle says, "There are a ton of benefits. Probably the easiest to calculate...is support and customer service needs. Sure. You have one of your agents in there as a moderator handling any of those kinds of questions...but in a really successful B2B community, it's your other community members who are answering the questions and that saves money...for those costs. But then from a marketing perspective...when your community starts to connect to each other and starts realizing these are connections that only could have been made through that one community, that's pretty powerful. You can also start getting testimonials out of it." Listen to the full episode As always I value your feedback and questions so send me a note - john@ducttapemarketing.com What You Should Be Tracking In Your Marketing Efforts And Why Understanding what to track is far more important than tracking every ounce of data you can get your hands on. The point of tracking anything is to understand what's working and what isn't. In this episode, I'm doing a solo show on the strategy behind tracking your marketing efforts so that you can get a better idea of where you should invest your time and energy. Listen now Committing To Your Niche And Owning Your Market Brent Weaver is known for and on a mission to help digital agency owners own their market – whatever that may be. Too many agencies rely on word-of-mouth referrals or waste advertising dollars to grow their business. In this episode, we dive into Brent's framework that can help you attract the right customers, establish your authority, and build a marketing engine that will help you acquire a solid, growing client base. Listen now Sponsored by If you love this podcast, give us a review. Take the Marketing Consultant Assessment If you are an aspiring, existing, or even seasoned marketing consultant or agency owner and feel like a particular part of your business is holding you back from figuring out how to really scale… Then set aside 7 minutes and take this Marketing Consultant Assessment to find out what exactly is holding you back from reaching your full potential. Get you score now Get Together: How to Build a Community With Your People Although communities feel magical, they don't come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. In Get Together, Bailey Richardson, Kevin Huynh, and Kai Elmer Sotto of People & Company share true stories of everyday people who have created thriving communities, both in person and online. They provide clear steps to untangle the challenge of getting passionate people together, helping individuals and organizations navigate the intricacies of leading a community. Get a copy Rethinking the Customer & Employee Journey Workbook The most important thing to figure out if you want to grow your business is mapping out your customer journey. It's time to stop viewing the customer journey as a series of separate actions or events. This workbook is designed to help you map out your journey and win customers for life. In this workbook, you'll learn exactly how to: Identify your key new customer acquisition channels (And identify any gaps in the channels) See the experience from the customer point of view (Adding to the customers experience & exceeding expectations) Understand how to take your customers to go from know, like, try to buy, repeat that process, and refer you to others (Creating a well thought out and full customer journey) Buy now Krisp – a free AI tool that mutes all the background noise during online meetings in real time. Deck Rocks – is an AI-based tool that generates pitch decks using GPT-3. You just have to describe your idea in 1 or 2 sentences, and you get a deck tailor-made for you within minutes. Writesonic – is an AI writer trained to help you write high-performing ads, sales copy, SEO content, and much more. Enter a few keywords, and Writesonic will provide several options in seconds. 13 Local Marketing Strategies That Work — by Alex Mecura via Search Engine Journal How to Launch a Successful Online Community: A Step-by-Step Guide — by Alok Chowdhury vis Hubspot Weekly question from The Self-Reliant Entrepreneur What would you attempt to do if you knew you could not fail? John Jantsch Duct Tape Marketing

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