A consulting practice mistake to avoid

...is spending hours building the most perfect website before you launch

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Weekly Marketing Round-up powered by Duct Tape Marketing | 08/09/2022 Thinking about starting a marketing consulting practice? Avoid this mistake – spending hours trying to create the absolutely most perfect website before you launch. If this is you, stop now and get out and start talking to people instead. Call on folks, tell people what you are doing. This will give you invaluable insights and feedback on what resonates with people and insights on problems you may not have even thought of. Check out this 11-minute training to learn more. I have a checklist you can download too. As always I value your feedback and questions so send me a note - john@ducttapemarketing.com 10 Essential Website Elements Every Homepage Needs To Have What's the purpose of a website today? Your website has many jobs to do—and that's part of what makes it so challenging to figure out what elements you should or shouldn't include on your homepage. I believe there are 10 critical elements every small business must include on its website, and in this solo episode, I'm breaking them down one by one. Listen now How To Connect, Converse, And Convert Through Social Media Listening People aren't starved for content on social media. They're starved for connection. In this episode, Brooke Sellas, Founder of B Squared Media and author, dives into why knowing how to listen, share feelings, and offer opinions is the key to effective social media management. Brooke shares her tips for having meaningful conversations that build relationships and connect with your audience on social media. Listen now Sponsored by If you love this podcast, give us a review. The Consulting Bible: Everything You Need to Know to Create and Expand a Seven-Figure Consulting Practice Everything you need to know about building a successful, world-class consulting practice. Expert author Alan Weiss, who coaches consultants globally and has written more books on solo consulting than anyone in history, shares his expertise comprehensively. Get a copy Discover the Many Benefits of Joining the Duct Tape Marketing Consultant Network We have added two new levels to the Duct Tape Marketing Consultant Network. Whether you're a seasoned consultant or just thinking about getting started, we have a program designed just for you! Watch this 9-minute video to learn more Watch now Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant "I had grown my digital marketing business to a fairly successful place with a monthly average of [several] clients on retainer. However, I was still an entrepreneur on an island figuring it out as I went. More notably, I could barely keep up with my workload because I was jumping from one task to another and, despite all the work, I was still not making much profit. I had gotten myself this far, but I needed a system." - Michael Quinn. If this sounds familiar to you it might be time to consider how the Duct Tape Marketing Consultant Network can help you in build, grow, or scale your consulting business. Learn more about Michael's story Search Eye – Link building just got a lot easier. Search Eye will send emails with your personalized link-building opportunities from popular and trusted sites. Then once you see an opportunity that is right for you, pay only when you publish. StreamAlive – StreamAlive is a platform that turns virtual meetings into visual experiences. Now you can see where your audience members are, how they're feeling, and how engaged they are – all in real-time. Terminus Bulk UTM Generator – If you have ever tried to manually create several UTMs at once you know how time-consuming it can be. The Terminus bulk UTM generator is a great tool for designing a consistent UTM strategy. It also does the job of generating all of your UTMs at once.    "Build your community with people, not for them." - Bailey Richardson, Get Together: How to Build a Community With Your People Facebook Business Manager: How to Use Meta Business Suite in 2022 — by Caroline Forsey via Hubspot Creating Content That Satisfies Search Intent & Meets Customer Needs — by Zack Kadish via Search Engine Journal Weekly question from The Self-Reliant Entrepreneur Where is one place you can get far outside your comfort zone today? John Jantsch Duct Tape Marketing

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