Want to need less content?

Then make content your voice of strategy

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Weekly Marketing Round-up powered by Duct Tape Marketing | 02/15/2022 Want to need less content? I know – everyone says you need more, but if you make content the voice of strategy, every piece of content you create will be on purpose. Here's how to make content the voice of your strategy. As always I value your feedback and questions so send me a note - john@ducttapemarketing.com How To Truly Embrace Change And Build Long-Term Resilience When we think of resilience, we think of being able to "roll with the punches" and "bounce back" after uncertainty or change. In this episode, we discuss how to truly, actually embrace change—to find the creative opportunity in uncertainty, as opposed to simply riding it out or reacting to it. What a CFO Can Do For Your Agency Jason Blumer is the CEO of Blumer CPAs which is an advisory firm for design, marketing, and creative agency services. In this episode, Jason and I dive into the importance of financial guidance for agencies and what small businesses are missing when they don't have a CFO. Sponsored by If you love this podcast, give us a review. How to Create the Perfect Strategy I'm starting something new – each month, I'm offering a free monthly training session on topics that are critical for small business owners to know. In February's training session, I'm showcasing the all-important elements of creating a winning marketing strategy. You'll learn how to differentiate your business from the competition and charge a premium for what you offer. With Who: Me, John Jantsch, the Founder of Duct Tape Marketing When: Thursday, February 24th @ 12PM MST Save my spot In Partnership with Lost in the Valley of Death: A Story of Obsession and Danger in the Himalayas Harley Rustad's has crafted a well-written and engaging story in his latest book, Lost in the Valley of Death. This book is about one man's search to find himself in a country where for many westerners the path to spiritual enlightenment can prove fraught, even treacherous. It's also a story about all of us and the ways, sometimes extreme, we seek fulfillment in life. Get a copy Threadstart — An easy way to write and schedule tweets & threads on Twitter Repuso — Collect social proof reviews and easily showcase them on your website Humanities — Hand-drawn illustrations for websites What's In Your Toolkit? 30+ Expert-Approved Content Marketing Tools — by Kristi Hines via Search Engine Journal Hook, Line, and Sinker: A Model for Crafting Successful, Viral Content — by Rand Fishkin via SparkToro Weekly question from The Self-Reliant Entrepreneur What's one thing you will never violate, never stop fighting for, in your search of the perfect entrepreneurial journey? John Jantsch Duct Tape Marketing

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