Good old customer service isn't enough these days. Customers expect you to surpass their expectations. One excellent way to do that? With white-glove customer service.

This newsletter was hand-curated while listening to 400 Lux by Lorde. Service Blog February 27, 2022 Hi there, Catch up on your prescribed dosage of customer service with this week's latest and greatest content on the Service Blog.    Enjoy, Flori Needle HubSpot Service Blog How to Provide White-Glove Customer Service The old customer service tricks won't cut it anymore. If you want to delight customers and increase your retention rate, then providing white-glove customer service is a must. By doing so, you'll surpass expectations and create delightful experiences that keep your clients coming back for more. In this post, we'll cover everything you need to know about white-glove customer service and share how you can provide it at your business. Let's get started. Read More What's a Subscription Business Model & How Does It Work? Other than my local newspaper, the first subscription-based business that I was introduced to was Netflix. I remember going online to pick out movies that I missed in the theaters, then mailing DVDs back and forth as I watched them each month. Netflix has come a long way since then and 18 years later, I'm still a happy and loyal customer. In fact, I rarely think about my Netflix membership unless there are changes made to my subscription. Nowadays, subscription models are used in nearly every industry, and growing companies like Netflix, Dollar Shave Club, and Microsoft have been using them for years. Subscription business models are beneficial for many organizations because they encourage customer success and improve buyer retention. In this post, let's discuss what a subscription business model is, how it works, and the benefits of using this model. Then, we'll list a few examples of subscription models that you can use as inspiration for your business. Read More 8 Types of Crisis Your Company Could Face (and Protect Against) Nobody plans their mistakes, they just happen. And, they often happen at the worst possible time. Most of us want to fix things as soon as possible, but when your business messes up, it's not always easy to notice or resolve. Little mistakes can quickly snowball into a costly endeavor that your team didn't see coming. Whether it was your fault or not, small issues can quickly get out of hand until they've escalated to a full-on crisis. While no one wants to anticipate failure, it's important that your business is ready to handle crises should they ever occur. To effectively deal with business crises, your team will need to know what a crisis is, the different types, and how to resolve them. Read More What's Survey Fatigue & How to Avoid It If you grew up in the '90s (or babysat someone who did), you probably remember the Animaniacs, a cartoon featuring the Warners siblings. In one episode, they went to the mall to buy a birthday present and were consistently hounded by two women asking, "Would you like to take a survey?" Everywhere they went, these ladies popped out of nowhere asking, "Would you like to take a survey," driving the siblings to near-madness in an attempt to escape them. While it was just a cartoon, this episode echoed a feeling that many modern-day consumers have. Even though they want to be heard, they don't want to be bombarded with survey requests or spend significant time completing them. In this post, learn about survey fatigue, how it can affect survey completion, and how to ensure it doesn't happen. Read More The Comprehensive Guide to Google Customer Reviews With zero-click searches — where the results are solved directly on the search engine results page — rising to almost 65% in 2020, it now means that Google Customer Reviews is the biggest source of online reviews. Yelp comes a close second at 45.18%. (If you haven't, do well to check our guide on how to respond to Yelp reviews). In this guide, we focus on Google Customer Reviews and how you can respond to reviews there. But first, let's start with an overview of what Google Customer Reviews is. Read More Ask a Customer Service Expert! Every week, we ask HubSpot's support team to answer questions about customer service. Have something you want to ask? Submit it below! What is a customer success manager? "A customer success manager guides customers through the sales process into the support phase. This helps customers grow and achieve goals while simultaneously strengthening their relationship with the business." Ask a Question Swetha Amaresan  Brand Project Coordinator, Peacock HubSpot, 25 1st St., Cambridge, MA 02141, USA, 888-482-7768 Unsubscribe Manage preferences Update language | Cambiar el idioma | Changer la langue | Sprache ändern | Altere o idioma | 受信言語を更新する