Customer retention is as profitable — if not more so — as acquiring a new customer. Find out how to improve your customer retention strategy with our list.

This newsletter was hand-curated while listening to Eventually by Tame Impala. Service Blog February 14, 2022 Hi there, Catch up on your prescribed dosage of customer service with this week's latest and greatest content on the Service Blog.    Enjoy, Flori Needle HubSpot Service Blog 22 Examples of Customer Retention Strategies That Work The inbound methodology focuses on three major principles: attract, engage, delight. At its core, the inbound experience is a customer-focused way of doing business centered around helping people effectively solve their problems and challenges. Marketing and Services drive the attract stage that draws customers to your business. Marketing and Sales then engage the lead and motivate them to convert. Finally, Sales and Service complete this flywheel by delighting the customer with a great purchase and fantastic customer support. Sounds simple enough, right? Well, not quite. In a truly successful inbound organization, customer "delight" is everyone's responsibility — not just those people your customers may come into contact with after buying something from you. Let's take a deeper look into what I mean by delighting customers. Read More How CCaaS Platforms Can Benefit Your Business and Improve Customer Satisfaction Customers are a crucial aspect of a business's success, so it's important to continually improve your customer experience. Excellent customer service builds trust and lets you form relationships with your customers, which keeps them coming back again and again. A Contact Center as a Service platform, or CCaaS, can assist your company in providing the best customer service experience possible. In this post, we'll dive into how CCaaS platforms can benefit your business and improve customer satisfaction. Read More What Is Call Quality, & How Do You Monitor It? Think about the last time you called a customer service desk. Before the call started, you may have encountered a brief message saying, "This call may be monitored or recorded for quality assurance." Likely, you moved past this message, only slightly concerned about the Big-Brother-esque privacy invasion. I never thought too much of it, either. So, why are companies monitoring and recording random phone calls between customers and customer service reps? And, what actions will the company take based on the conversations it observes? Let's explore those questions, beginning with what call quality is and why it's important to customer service call centers. Read More What is Abandonment Rate? [& 7 Ways You Can Improve It] Many customers have called a customer support contact center and hung up before they manage to reach an agent. The reasons for this can vary; maybe the customer solved the problem through self-service content, or perhaps they became frustrated with the long wait time and decided to hang up. The frequency of these situations is measured using a metric called abandonment rate. In this post, we will look at how to lower the number of times this happens in your queue. Read More What Is a Customer Service Self-Evaluation? [+Examples] At work, a self-evaluation is a personal review of your job performance. While you'll probably receive feedback from a supervisor, most businesses encourage employees to complete their own evaluation so they can reflect on performance without third-party input. The overall goal is that you'll be able to own your accomplishments, recognize areas for improvement, and create a path for further professional development. Employees in all industries write self-evaluations, including service representatives. In this post, we'll explain what a self-evaluation looks like for customer service representatives, outline tips for writing one, and give you some examples you can refer to when creating your own. Read More Ask a Customer Service Expert! Every week, we ask HubSpot's support team to answer questions about customer service. Have something you want to ask? Submit it below! What does Voice of the Customer mean? "Voice of the Customer (VoC) is a research method that's used to collect customer feedback. A VoC program can help you capture how your customers feel about your business, product, or service, giving you insights that can help you create a stronger customer experience." Ask a Question Ruchika Sharma  Manager, Brand and Customer Marketing CleverTap HubSpot, 25 1st St., Cambridge, MA 02141, USA, 888-482-7768 Unsubscribe Manage preferences Update language | Cambiar el idioma | Changer la langue | Sprache ändern | Altere o idioma | 受信言語を更新する