Info Blaster: Content for every stage of the customer journey

Content creation needs a strategy

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Weekly Marketing Round-up

powered by Duct Tape Marketing | 11/30/2021

Your prospect's questions and objectives change at every stage of their consideration journey. Because of this, you must create different content for each stage of the journey - here's my take on how to do that.

As always I value your feedback and questions so send me a note - john@ducttapemarketing.com

How To Live Your Ideal Entrepreneurial Life

As an entrepreneur or business owner, creating an ideal life around doing what you love can be difficult. In this episode, best-selling author and founder of EOS Worldwide, Gino Wickman, shares how the five major points of the EOS Life will help you move forward towards doing what you love 100% of your working time.

Ramping Your Brand For Exponential Growth

In this episode, Dr. Richardson outlines his approach to thinking smarter about growth as a consumer packaged goods entrepreneur. He shares some of the core concepts from his book that is based on years of anthropological research — Ramping Your Brand — and talks about how and why consumers pay for premium-priced CPG items.

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Four Thousand Weeks: Time Management for Mortals

The average human lifespan is brief. Nobody needs telling there isn't enough time. We're obsessed with our lengthening to-do lists, our overfilled inboxes, work-life balance, and the ceaseless battle against distraction.

In this book, Oliver Burkeman shares the unhelpful ways we've come to think about time, and how to think and do things differently so that we can show up better in the present moment.

Get a copy

The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth

In The Ultimate Marketing Engine, I take you on a marketing journey. But we won't travel the same old road you've been down before.

I plan to push you to think about marketing from an entirely new point of view that allows you to create ridiculously consistent growth. Ironically, by focusing your attention on the growth of customer success rather than the growth of revenue, you will ultimately come to experience revenue growth like never before.

Get a copy

Grow Your Solo by my friend, Ramon Ray

Building a billion-dollar business is the rallying cry of "major media". Indeed we use the services of billion-dollar companies like Tesla, McDonald's, Apple, and others.

However, what about the very small companies that are led by business owners, like me and you. Many of these businesses are in fact, solo-business owners. What does it take to grow a solo business? What does it take to have a very small team who are passionate about serving your customers, with you?

Congrats to my friend Ramon Ray, for his latest book and audio experience, Grow Your Solo.

It's all about understanding what it takes to indeed Grow Your Solo Business. We love the big, billion-dollar brands. We also REALLY love the "small giants"!

Markaaz — The simplest way to find suppliers, connect with new business partners and providers of services in the United States and beyond
Smart Copy — The simplest way to create content for your brand
Seamless.AI — Get direct access to B2B decision-makers so you can build a pipeline, shorten your sales cycle, and close more deals

5 Social Media Challenges Brands are Facing in 2022, According to 500+ Marketers — by Caroline Forsey via HubSpot
6 PPC Trends You Need To Know For 2022 Success — by Lisa Raehsler via Search Engine Journal