How to build your marketing hourglass

Make all of the ways someone can try your company work for you

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Weekly Marketing Round-up powered by Duct Tape Marketing | 11/02/2021 What are all of the ways someone can try your company? Form submission, phone call, content download, video preview, demo? Prospects get a sense of what will be like to work with you in many small ways - make them all work for you. As always I value your feedback and questions so send me a note - john@ducttapemarketing.com How To Create Remarkable Experiences For Your Customers In this episode, I talk with keynote speaker and coach, Dan Gingiss, about how listening to and engaging with your customers will actually help you acquire new customers. How Small Business Owners And Entrepreneurs Can Succeed In this episode, I talk with the President and CEO of Deluxe Corp., Barry C. McCarthy, about how to equip your small business for dramatic growth and success in any environment. Sponsored by If you love this podcast, give us a review. The 4 Week Vacation: The Entrepreneur's Ultimate Guide to Taking Your Life Back from Your Business As entrepreneurs, we're led to believe that we have to work extremely long hours, make massive sacrifices to our health and relationships in order to drive success for our business. But that isn't sustainable. Work should support life, not the other way around. The irony is the less we work, the more effective we become. In The 4 Week Vacation, Dr. Sabrina Starling shares her strategies to help you build a thriving life and business. Buy a copy Six Things You'll Learn from The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth In The Ultimate Marketing Engine, I share an innovative, new approach to marketing strategy that will transform how you view your business, your marketing, and perhaps, even how you view every customer. Here are six things you'll learn from my newest book: Why strategy must come before tactics How to narrow your focus and choose only ideal customers Why no one wants what you sell – and what they actually want How to use story and narrative as the voice of strategy How to construct the perfect customer journey How to grow your business with your customers Buy a copy Weje — An online whiteboard for work and life ExactBuyer — Identify your ideal prospects, build target audiences and keep your contact & company data fresh Anvil — Replace your paperwork with a simple, intuitive, and secure online workflow that auto-fills your forms Keyword Mapping for SEO: What You Need to Know in 2021 — by Dmytro Spilka via BuzzSumo 9 Free Tools for Every Digital Marketer to Get Their Work Done — by Tanoy Chowdhury via Mention Weekly question from The Self-Reliant Entrepreneur In what ways is your universe expanding? John Jantsch Duct Tape Marketing

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