| Hey alluser, Let me begin with a metaphor… Imagine that you're carrying a bucket full of water back from a well. As you walked home, you realized water was leaking from the bucket through tiny holes. By the time you reach home, there will be little to no water left in the bucket. Pop quiz: Would you start running home with the bucket, just so you can save more water… or take a moment to fix those holes once and for all? If you choose to fix the holes, then CONGRATS! You've developed the mindset of a conversion optimizer. Your website is a leaky bucket 
If you want to improve your conversions, you will have to think of your website as a leaky bucket where users are constantly being poured into the top and dropped off via the holes. Of course, it's important that you drive more traffic to your site. But the traffic is useless unless you fix the leaks on your site that let users drop off without taking the desired actions on your site, such as subscribing to your list or making a purchase. If you want to fix the leaks in your sales funnel, then it's important that you know the drop off points. Check it out: With these tips, you could take a closer look at each of the sales funnel stages and increase conversions for good.
Talk soon,
Thomas Griffin
Co-founder of OptinMonster
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