The Death of the Third Party Cookie: What Marketers Need to Know

The way some brands advertise could change when Google phases out Chrome's third-party cookies in 2022.

Marketing Blog Sep. 21, 2021 The Death of the Third Party Cookie: What Marketers Need to Know About Google's Latest Privacy Pivots The way some brands advertise to target audiences could change when Google phases out Chrome's third-party cookies in 2022. Learn how marketers and advertisers are reacting, what processes could change, and tips for navigating after 2022. Read more Did Businesses See Summer Slumps in 2021? [Data From 103,000 Companies] Brands have historically seen summer slumps. But, this year, leaders are expected even sharper dips as more consumers planned to unplug. We analyzed data from over 103,000 brands to see if seasonal slump predictions came to fruition, and got tips from business experts on how to navigate seasonality at any time of the year. Read more How to Build and Scale a High-Performance Marketing Team, According to Leaders Who've Done It Learn how to successfully build a team from leaders at Google, Microsoft, Wistia, and Typeform, so that you're ready when it's your time to grow. Read more Are Employees More or Less Productive Than They Were in 2020? How Marketers Can Navigate [New Data] Discover the results of a survey we conducted to determine if there's been a shift in employees' productivity levels. We also talk to managers on how to boost productivity in the current landscape. Read more Update language | Cambiar el idioma | Changer la langue | Sprache ändern | Altere o idioma | 受信言語を更新する HubSpot, 25 1st St., Cambridge, MA 02141, USA, 888-482-7768 Unsubscribe Manage preferences