Today's Guide to the Marketing Jungle from Social Media Examiner...
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The weekend is almost here, Alluser! Here's a recap of the most important insights, trends, and updates from the week. Catch up in minutes and go into next week prepared.

In today's edition:

Can YouTube's latest AI tool actually save you time?
Black Friday is coming. Is your Meta ads strategy ready?
Think LinkedIn video is too time-consuming? Think again.
A comprehensive framework for developing a compelling personal brand
Discover how to build and use your very own AI chief marketing officer
LinkedIn Updates: Competitor Research, User Privacy, Campaign Tools, and More
5 Ways to get serious strategic marketing insights with AI
🗞️ Industry news from Google, NotebookLM, Reddit, and more

How to Make the Most of YouTube's Ask Studio

AI-powered insights are showing up in more of the tools marketers use daily and YouTube's latest rollout is no exception.

The platform just released a walkthrough of its Ask Studio tool, a built-in creative assistant now living right inside YouTube Studio.

If you're juggling content ideas, trying to make sense of analytics, or just need a faster way to surface what your audience actually cares about, Ask Studio promises to cut through the clutter. You'll get video performance breakdowns, comment summaries, and idea starters—all in real time, without clicking into a dozen tabs.

Curious how it stacks up against YouTube's Inspiration tab? Or whether it's worth trying if you've never touched an AI tool before? Watch more here.

How to Ready Your Ads for the Start of the Holiday Season

You already know Black Friday and Cyber Monday are high-stakes sales cycles. With everyone crowding Meta's platforms, this isn't the moment for guesswork or last-minute campaign tweaks.

Jon Loomer's latest post walks you through a practical, clutter-cutting approach to Meta ads that speaks directly to small business marketers trying to do more with less at the busiest time of the year.

From shaping irresistible offers to smart creative planning and why aspect ratios matter more than you think, he covers a strategy that works now that gives you room to scale later. Read more here.

Your Shortcut to Effective LinkedIn Video

Video often feels out of reach for busy, over-extended small business marketers, solopreneurs, and founders. It's too technical. There's too much editing. You have too little time.

What if you could create high-performing LinkedIn videos—in less time than it takes to answer your inbox?

With the right framework and a little AI help, you can create content in 30 minutes or less that hooks your audience.

AJ Wilcox breaks down a repeatable, fast-track approach to producing short, educational videos that look polished and perform organically on LinkedIn. You'll explore design choices that make your content scroll-stopping, even with the sound off.

Plus, you'll see how some trial AI tools can cut production time without sacrificing quality. Watch more here.

Personal Branding for Marketers and Entrepreneurs

People conduct business with those they know, like, and trust. They cannot know you without a developed brand. They cannot like you without consistent visibility over time. They cannot trust you without demonstrated expertise through sustained presence and value delivery.

Goldie Chan's 5-step framework provides a systematic approach to developing your personal brand.

Foundation 4: Create and Caretake Your Community

Community represents the "who" and "where" of your personal brand. It's where you broadcast your personal brand. A personal brand developed in isolation—without online presence, conversations, or engagement—will not exist because it operates in a vacuum.

When built around people, a personal brand becomes not just a solo spotlight but a campfire around which people gather. That is the power of community.

Consider an example of a highly engaged Facebook group for comedians who love cats in the Los Angeles area. This niche group—originally for LA-based comedians who love cats—has expanded slightly but remains focused. The group shows remarkable engagement with multiple posts daily, unlike many groups with no new posts for weeks. It has spawned three or four offshoot groups. Members have made business contacts, romantic connections, and friendships through this community. They even organized a group viewing of the movie Cats—perfectly on brand.

In terms of personal brand and community, shift from "look at me" (ego-driven or insecurity-driven) to "sit with me." Think of the campfire analogy: "Come join me, come join us." This is the essence of a podcast—two people inviting others to join a conversation and share knowledge and learnings. That invitation to join creates community rather than mere content consumption.

Understanding Your Community Platforms

When evaluating which communities to join or where to focus efforts, look beyond subscriber counts. Check the "online now" number to gauge actual activity levels. Compare a community with five people online to one with fifty online. Also consider posting frequency, community rules, content quality, and moderator activity.

If one community is massive while another is more targeted but has restrictions, you must decide where to invest your time. The balance involves finding maximum visibility with the largest relevant audience and minimum resistance.

Assess content performance in each community you're considering. Use the "Top" sorting option to see historically successful posts. Analyze community response patterns, engagement levels, and optimal posting times.

Community Beyond Your Own Platform

Personal branding through community doesn't require creating your own platform. You don't need to speak at events to participate in community. Local meetups happen regularly, which you can simply attend. Many areas have creator meetups where you show up and provide value. Some attendees will know you; others won't. There are numerous ways to participate.

In-person participation transforms abstract numbers into real relationships. You might have thousands of followers online—just a number—but meeting people, shaking hands, having conversations, and sharing experiences deepens relationships. Actively participating and showing up consistently, whether online or offline, proves essential.

Two words matter profoundly: showing up. Many fear being perceived or making mistakes. It's better to show up imperfect than not to show up at all. Showing up consistently will expand your network and advance your career.

As long as you're a regular, honest person, showing up grows your community and network and opens doors. You never know when someone at a creator meetup might say, "I have the right client for you." That wouldn't happen without in-person attendance. People more readily open their networks to those they meet in person because there's an intuitive assessment of whether someone is trustworthy and worth introducing to their network. When you pass this basic test by being authentic and using common sense, you don't need to be the superstar in the room—just show up as yourself.

Building an AI CMO That Becomes Your Strategic Marketing Partner

Imagine having the collective wisdom of every marketing expert at your fingertips—someone who has read everything that Gary Vee has ever written, someone who is well-versed in Amy Porterfield and all of her courses, someone who understands the ins and outs of social media from consuming years of content from top influencers. Then imagine taking all of that expertise and applying it specifically to your business, your brand, and your goals. That's what an AI CMO can do for you.

How to Use Your AI CMO With Analytics to Understand What's Working

Once you've built your AI CMO, the question becomes: how do you actually query it to make it act as a strategic marketing partner? With Claude Projects and custom GPTs, you just ask it whatever you want. With Poppy, the process is slightly different but equally straightforward.

Erika Stanley, an AI strategist who helps business owners easily build systems that grow visibility and revenue with AI, uses her AI CMO in three primary ways. Each serves a distinct purpose in her marketing strategy.

The first use case is analytics. Stanley just finished up season one of the AI Queens podcast and is about to launch season two. She was able to pull all the analytics from her podcast platform—information on how many downloads she has, how long people listened, where they were listening, and what the titles of those podcasts were. She got analytics from the podcast platform, Substack, and YouTube.

She was able to put all of that information into her custom GPT and ask: Hey, here's all my analytics. What are some of my best-performing podcasts? What did they have in common? I'm trying to plan out some topics for next season. Based on what performed really well, what are some ideas for podcasts that I could plan for in the future?

This approach works for any kind of content. If you have a blog or an ongoing newsletter, newsletters are great because most newsletter systems have a ton of analytics that you can just export as a CSV and upload. You can analyze open rates, click-through rates, what the subject lines were, and what links people clicked on when they did click-through. All of those analytics exist and can be fed into your AI CMO.

If you're looking at a social media campaign, you can pull all of your analytics from Meta. You can put all of that into your AI system and say: Hey, let's analyze this. What is the data telling us? What worked well? What are some gaps? What could we be doing next?

By using ChatGPT and Claude, you've got these deep thinking and research capabilities where you can ask it to go out and look at what people in your audience are talking about. What are they saying on social media and Reddit? What are some pain points that they have? Now, how can you create campaigns based on what was successful for you in the past, what your business goals are for the future, and what your audience really, really needs from you? What are some campaigns that you can create for this next chapter of your business?

You can also pull screenshots of analytics from various platforms. These AI models will read the screenshots and help you make sense of the data.

Competitor Analytics Transitions to Premium Subscription Model

LinkedIn's competitor analytics feature has transitioned from free access to a premium paid feature, with the change taking effect in October 2025. This shift represents a significant modification to how businesses conduct competitive intelligence on the platform.

"It's tough to hear when something is getting pulled back, being put behind a paywall," Fox acknowledges. She notes that companies that have noticed the feature's absence should evaluate its importance to their strategy, while those that haven't noticed the change may find that competitive analytics wasn't as critical to their operations as initially thought.

The Premium Company Pages subscription, priced at ninety-nine dollars monthly, provides access to comprehensive competitive intelligence capabilities. This feature enables businesses to monitor up to nine competitors simultaneously and view trending posts from three different companies. Organizations can track and compare company page growth, follower metrics, and analytics performance against their selected competitors.

Without the premium subscription, companies will be restricted to monitoring only one competitor. This limitation requires businesses to carefully evaluate the value proposition. Organizations must balance the importance of viewing trending posts from multiple competitors and comparing growth metrics across nine competitors against the monthly subscription cost.

Fox raises important questions about the pricing structure, particularly when comparing it to personal profile subscriptions. Potter concurs that the price point warrants careful consideration, especially when evaluated against the sixty-dollar cost for personal premium accounts.

More Features, Tools, Changes, and Updates Discussed Include:

Privacy Policy Updates for AI Training Implementation
Advanced Advertising Attribution and Measurement Tools

Watch it on YouTube

5 Strategic Frameworks That Generated Millions (Now AI Does Them in Minutes)

What if you could use AI not just to do marketing but also to rethink your entire strategy?

While most marketers are busy asking ChatGPT to punch up email copy or tweak captions, others are using it to uncover revenue gaps, revamp acquisition funnels, and reimagine how their businesses create value. Same tools. Same time investment. Radically different outcomes.

This video walks you through five proven business frameworks—SWOT analysis, customer journey mapping, OKRs, and more—that elite marketers are now running through ChatGPT to gain strategic clarity in minutes, not months. You'll see how you can apply the results to your business, whether you're a solopreneur, a digital strategist, or part of a lean marketing team.

These frameworks aren't new, but AI made them 10x easier to use. Watch more here.

Meta AI Powers New Instagram Story Restyle Tools: Instagram has introduced Meta AI-powered restyling features for Stories, allowing users to make creative edits to their photos and videos using prompts or preset effects. From removing background clutter to transforming visuals with stylistic overlays like "film noir" or "underwater," users can personalize their content with ease. The new "Add Yours" sticker lets friends replicate your edits, encouraging trend creation and community engagement. All features are free and available within the Instagram app. Instagram

Instagram Edits App Updates: Instagram has rolled out Halloween-themed updates to its Edits app, giving creators new tools to enhance seasonal content. The update includes improved voiceover features with countdowns and easy retakes, spooky new fonts like Ghost, and eerie sound effects. You can also apply Halloween Restyle effects to give their videos a festive, haunted flair. Instagram via Social Media Examiner Editorial

Google AI Studio Launches Vibe Coding for Effortless AI App Creation: Google AI Studio has unveiled vibe coding, a powerful new feature that enables users to create AI-driven apps from a simple prompt. The tool auto-connects necessary APIs and models—like Veo and Nano Banana—removing the need for manual setup. A refreshed App Gallery and context-aware Brainstorming Loading Screen provide idea starters, while the new Annotation Mode allows intuitive, visual editing with natural language. Developers can continue building by adding personal API keys once their free quota is used. Google

Instagram Adds Reels Watch History with Advanced Filters: Instagram has introduced a new Watch History feature for Reels, enabling users to view and organize every Reel they've ever watched. Found under Profile > Settings > Activity, the tool includes filters for sorting by date, selecting specific date ranges, and even narrowing down by account. This update aims to make it easier for users to rediscover content they previously viewed but couldn't find again. Mosseri via Threads

Pinterest Boards Get AI-Powered Personalization and Shopping Tools: Pinterest is enhancing its boards with AI-driven features that offer a more personalized and interactive experience. Users will soon see new tabs like "Make it yours" for actionable fashion and home decor ideas, "More ideas" for related content, and "All saves" to access previously pinned items. In the U.S. and Canada, Pinterest is also testing "Styled for you," which creates shoppable AI-generated outfit collages based on users' saved fashion Pins. These updates aim to transform boards into intuitive tools for both inspiration and action. Pinterest

Threads Expands Ad Formats and Customization Tools via Marketing API: Threads has rolled out new ad format capabilities through the Marketing API, making it easier for advertisers to optimize campaigns for its growing user base. Updates include support for 4:5 aspect ratio in single image and video ads, full video ad integration, and static carousel ads in the Threads feed. Advertisers can now also use Placement Asset Customization (PAC) to tailor image and video creatives specifically for Threads placements, boosting campaign relevance and visual impact. Meta

Threads Launches Disappearing Ghost Posts for Ephemeral Sharing: Threads has introduced ghost posts, a new feature that lets users share content that automatically archives after 24 hours. Designed to reduce pressure and encourage spontaneity, ghost posts allow only the original poster to see likes and replies, which are delivered privately to their inbox. Users can enable ghost posts by toggling a ghost icon during post creation. The feature builds on other recent updates like long-form text attachments and spoiler-hiding options. Meta

X Requires Re-Enrollment of Security Keys for 2FA by November 10: X is requiring all users who rely on security keys for two-factor authentication to re-enroll their keys by November 10, 2025. Re-enrollment is necessary to maintain account access, and enrolling a new key will deactivate any others unless they are also re-enrolled. After the deadline, accounts without updated security key settings will be locked until users re-enroll, switch to a different 2FA method, or opt out of 2FA entirely—though X continues to recommend using 2FA for account security. X

Google Labs Launches Pomelli for AI-Powered Branded Marketing Content: Google Labs has introduced Pomelli, an AI-driven marketing tool designed to help small and medium-sized businesses generate consistent, on-brand campaigns with minimal effort. After analyzing a business's website, Pomelli builds a unique Business DNA profile, which it uses to generate custom campaign ideas and ready-to-edit marketing assets. Users can refine and download content for use across social platforms and ads. Pomelli is now in public beta in the U.S., Canada, Australia, and New Zealand. Google

NotebookLM Chat Gets Smarter with Personalization and Enhanced Context: Google's NotebookLM has rolled out major upgrades to its chat feature, including an 8x expansion in context window size and 6x longer conversation memory. These improvements, powered by Gemini, boost response quality by 50% and support deeper, more accurate analysis of large documents. Users can now personalize chats by setting specific goals or roles—like research advisor or strategist—to guide tone and behavior. Chats are saved for long-term projects and remain private in shared notebooks. Google

Meta Enhances Lead Generation Suite: Meta has rolled out major updates to its lead generation tools just in time for Q5—a high-impact, low-competition period following the holidays. Advantage+ leads campaigns are now globally available, offering AI-automated, multi-source lead generation with improved cost efficiency. CRM integration is now simpler via Zapier and Salesforce Sales Cloud, enabling real-time conversion tracking. New verification features, including SMS and work email validation, reduce spam and boost lead quality. Meta is also testing AI-powered Messenger agents and lead nurturing templates from partners like Manychat and Botcake. Meta

Pinterest Launches Visual-First AI Shopping Assistant: Pinterest has unveiled Pinterest Assistant, a new AI-powered tool designed to revolutionize how users shop and discover products online. Unlike traditional search tools, the Assistant offers proactive, personalized recommendations based on users' boards, saves, and Pinterest's proprietary Taste-graph. It uses multimodal AI that processes visual, voice, and text inputs to help users find products—even when they're unsure what they want. The Assistant taps into activity from over 600 million users, and Pinterest reports its visual AI outperforms standard models by more than 30% in shopping relevance. Pinterest

Reddit and G2 Partner to Expand B2B Software Brand Visibility: Reddit has partnered with G2 to help B2B software companies establish a stronger presence in Reddit's Software & App communities using verified G2 profile data. Eligible G2 customers will receive a personalized Reddit Pro account with auto-filled bios, keyword tracking for relevant conversations, and tools to upload G2 review assets into Reddit ad campaigns. A $500 ad credit is available to businesses that spend $500 on Reddit. Reddit

TikTok Unveils AI Tools to Simplify Content Creation: TikTok has introduced two new AI-powered tools—Smart Split and AI Outline—to streamline video editing and idea generation for creators. Smart Split, available on TikTok Studio Web, automatically converts long videos into short, formatted clips with captions and vertical framing. AI Outline helps structure new content by generating titles, hooks, and six-part outlines based on user prompts or trending topics. Both tools prioritize safety and content moderation, with AI Outline currently rolling out to creators aged 18+ in the U.S., Canada, and select markets. TikTok

YouTube Teams up with Adobe Up to Power Shorts Creation with Premiere Mobile: Adobe and YouTube have announced a new partnership that brings Adobe Premiere's advanced mobile video editing tools to YouTube Shorts through a dedicated content creation space called Create for YouTube Shorts. Soon available in the Premiere mobile app, this integration allows creators to access exclusive effects, templates, AI-generated sound, and more in YouTube via an Edit in Adobe Premiere option. Adobe

YouTube Adds Leaderboard Opt-Out and Renames Copyright Tab: YouTube now lets creators opt out of the Top Fan Leaderboard feature in classic and immersive live streams, addressing creator feedback. Additionally, YouTube Studio's Copyright tab has been renamed to Content Detection, with no changes to the existing tools inside. YouTube

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We publish updates with links for our new posts and content from partners. Your information: Email: tukangpostemel@gmail.com Opted in on: 2021-09-06 17:03:43 UTC.