Today's Guide to the Marketing Jungle from Social Media Examiner...
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We're halfway through the week, Alluser, how's your marketing strategy holding up? Today's tips and insights will help you fine-tune your approach.
In today's edition:
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Proven YouTube video ideas to test
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3 tools for building custom GPTs
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π️ Industry news from Anthropic, NotebookLM, and more
7 Videos to Test on Your YouTube Channel
The Think Media team has identified seven proven video formats that drive views, increase watch time, and attract new subscribers—regardless of your niche.
This breakdown moves beyond trends to highlight repeatable, high-impact video structures. From educational how-tos and reaction-based content to transformation stories and beginner-focused guides, these formats are designed to align with audience search behavior and content consumption patterns.
For marketers working with limited time and resources, these video styles offer strategic direction and creative flexibility. Watch more here.

Building Custom GPTs That Make You More Money and Free Your Time
Custom GPTs have evolved far beyond simple time-saving tools to become powerful revenue generators for businesses across industries. The misconception that these AI assistants produce only generic, unhelpful responses stems from poor implementation rather than platform limitations.
The reality is that custom GPTs can fundamentally transform how businesses operate.
When built correctly using proprietary methodologies, frameworks, and experience, these AI assistants become extensions of your teaching and expertise rather than generic content generators.
When implemented strategically, custom GPTs also deliver measurable business outcomes across multiple dimensions. The primary benefits center around two core areas that every business owner values: making more money and saving time.
AI strategist Wendy Breakstone shares that one client saved five thousand dollars by building two foundational custom GPTs that took over the work previously requiring a full-time employee. The speed and efficiency gains were immediate and substantial, demonstrating how these tools can directly impact your bottom line through cost reduction and capacity expansion.
From a revenue perspective, well-designed custom GPTs can double your enrollments, retention rates, renewals, and referrals. When you can deliver faster, better results to clients or stakeholders, you become the person who naturally comes to mind for referrals. People don't care about the mechanics of how you achieve results; they care about reaching their destination quickly and effectively. Custom GPTs serve as the vehicle that gets them there faster.
These AI assistants also enable rapid expansion of your service offerings. You can spin up new income streams quickly by leveraging existing expertise through different custom GPT applications. For service-based providers and consultants doing done-for-you work, custom GPTs allow you to accomplish more in less time, which creates opportunities to take on additional clients and increase overall revenue.
3 Third-Party Platforms for Building Custom GPTs
While ChatGPT's native custom GPT builder works well for many applications, third-party platforms offer additional control and functionality, particularly for businesses wanting to create walled gardens or embed GPTs into existing systems.
Your choice of tool ultimately depends on your technical comfort level, budget, and specific business requirements. Starting with simpler platforms and upgrading as needs become more sophisticated provides a logical progression path for most businesses entering the custom GPT space.
RadGenius stands out for its simplicity and affordability.
At seven dollars per month, it provides an uncomplicated platform that mirrors the ChatGPT building experience without overwhelming bells and whistles. The platform focuses on core functionality while gradually adding powerful features in a thoughtful, selective manner. Rad Genius works exclusively with OpenAI models including GPT-4 and GPT-4.1, ensuring compatibility with the most advanced language models available.
The platform appeals to users who want to use AI expertly without becoming AI experts. Its straightforward approach eliminates complexity while maintaining the functionality needed to create professional custom GPTs. For businesses wanting to embed GPTs into websites, course pages, or internal management systems, Rad Genius provides the necessary tools without requiring technical expertise.
Pickaxe offers a more robust platform for advanced users willing to navigate additional complexity.
The platform has evolved significantly over the past year, adding features that increase capability while also increasing complexity. Some recent changes have made it more complicated than necessary for basic custom GPT needs, but it remains powerful for users requiring advanced functionality.
Pickaxe recently raised another round of funding and continues expanding its feature set. For corporations wanting to embed custom GPTs into intranets or for advanced users requiring sophisticated AI assistant capabilities, Pickaxe provides the necessary tools. However, the increased complexity means it's better suited for users who are comfortable with more technical platforms.
FormWise represents a higher-end option that many users are testing, though it operates at a different price point.
While the platform offers advanced capabilities, it may not be necessary for most custom GPT applications. The additional cost and complexity aren't justified for basic custom GPT needs, making it more suitable for enterprise applications requiring specialized features.
Other topics discussed include:
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What are Custom GPTs and How They Improve Your Business
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Foundational GPT Examples
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Add-On GPT Examples
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Stand-Alone GPT Examples
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The Two-of-Three Rule to Determine Whether Building a Custom GPT Is Worth Your Time
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The STARS Framework for Building Custom GPTs
Today's advice provided with insights from Wendy Breakstone, a featured guest on the AI Explored podcast.
Watch the full interview YouTube
Anthropic and Salesforce Bring Claude to Regulated Sectors: Anthropic and Salesforce have expanded their partnership, positioning Claude as the preferred model within Salesforce's Agentforce platform for regulated industries like finance, healthcare, and cybersecurity. Deployed via Amazon Bedrock, Claude operates securely within Salesforce's private cloud. The partnership also includes co-developed, industry-specific AI solutions and deeper integration with Slack, enabling Claude to analyze conversations, summarize insights, and interact with enterprise data. Internally, Salesforce is adopting Claude Code across its engineering teams, while Anthropic showcases its use within Slack to streamline operations. Anthropic
Google Expands Nano Banana AI to Search and Soon Photos: Google is bringing its Gemini 2.5 Flash-powered image generation model, Nano Banana, to more users via Google Search and NotebookLM, with Google Photos integration on the horizon. In Search, users can now transform images using the new "Create" mode in Google Lens. In NotebookLM, Nano Banana enhances Video Overviews with contextual illustrations, six unique styles, and a new "Brief" format for quick insights. With over 5 billion images generated to date, the expansion marks a major milestone in making generative AI accessible across Google products. Google
Google Enhances Discover with AI-Powered Previews and Expanded Web Links: Google has introduced new AI-driven updates to Search and Discover, aimed at helping users connect more effectively with trending topics and fresh web content. Discover now offers expandable previews that summarize key stories and link to a wide range of sources, making it easier to explore current events. The feature is live in the U.S., South Korea, and India, with the goal of showcasing a broader mix of publishers and creators. Google
NotebookLM Enhances Video Overviews with Nano Banana Visuals and New Formats: NotebookLM has launched a major upgrade to its Video Overviews feature, now powered by Gemini's Nano Banana image generation model. The update introduces six visual styles—ranging from Anime to Whiteboard—and adds a new "Brief" format for quick summaries, alongside the existing in-depth Explainer videos. Users can further customize videos by highlighting specific sections of their documents for visual narration. These enhancements aim to make complex content easier to digest and are now rolling out to Pro users, with broader availability coming soon. Google
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