Today's Guide to the Marketing Jungle from Social Media Examiner...
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The weekend is almost here, Alluser! Here's a recap of the most important insights, trends, and updates from the week. Catch up in minutes and go into next week prepared.

In today's edition:

We're adding a Marketing Specialist to our team! Learn more here.
What to do when Meta Favors one ad and ignores the rest
6 extensions for YouTube marketers and creators
Using email segmentation to improve conversions by sending smaller, more targeted messages to the right people
A step-by-step workflow using Claude Projects to streamline your content creation and maintain high standards
Tutorial: Creating custom music with Suno
🗞️ Industry news from Google, Perplexity, Threads, and more

Adjusting for Budget Favoritism With Meta Ads

You crafted three solid ads, but Meta decides to funnel nearly all your budget into just one. Frustrating, right? This isn't a fluke—it's how the algorithm behaves.

But what should you actually do when one ad dominates spend and others barely get shown? The traditional fix of duplicating ads might do more harm than good.

Should you ride it out, tweak the ad set, or use Meta's lesser-known creative testing tool?

This post from Meta expert Jon Loomer breaks down what's happening behind the scenes—and what your real options are. Read more here.

6 Chrome Extensions for Your YouTube Workflow

Nick Nimmin has a list of lesser-known, no-cost Chrome extensions that can seriously upgrade your YouTube workflow, content management, and creative efficiency.

From turning your browser into a smart command center to color-picking straight from thumbnails without the Canva shuffle, these tools can help you streamline tasks you didn't even realize were slowing you down.

One even lets you blend ambient sounds to create a more focused workspace—because yes, your browser can now chill and keep you productive.

Whether you're planning videos, checking upload cadences, or capturing high-res screenshots with a click, these extensions are made for creators who crave control without the clutter. Watch more here.

Email Segmentation: Getting More Sales With Less Traffic

Many marketers rely heavily on platforms like Meta for targeting because their algorithms are incredibly efficient at finding buyers. However, when those leads move from social platforms to your email list, that rich data doesn't come with them. You are often left with just a first name and an email address, knowing nothing about their pain points, interests, or what they are looking for.

While you can build a business using one-size-fits-all marketing, you hit a ceiling. To scale effectively, you must understand that your total addressable market for a specific offer is likely a small sliver of your total list.

Chris Orzechowski says every email list contains minnows and whales. Minnows might buy a low-cost eBook and never purchase again, whereas whales buy high-ticket offers, purchase often, and are a pleasure to work with. To grow your business, you need to identify the whales, understand where they came from, and tailor your marketing to them.

Follow these steps to put email segmentation to work for your business.

4 Core Email List Segments You Can Build Now

While the possibilities for segmentation are endless, you should avoid overcomplicating the process. Work backward from your products and offers to determine the data you actually need.

Here are the four most valuable segment types to implement immediately:

Identity Segments (Who They Are): Group subscribers based on their business model or role. For example, if you have a list of marketers, segment them into "Agency Owners" versus "E-Commerce Brand Owners". An agency owner needs to know how to train their team, while a brand owner focuses on profit margins, so they require different messaging.

Interest Segments (What They Want): Bucket subscribers based on the specific problem they are trying to solve. If you sell multiple courses, you might find that 46% of your audience is interested in list growth, while a smaller 4% only cares about email deliverability. Knowing this allows you to send the list growth segment into a sales sequence for that specific course while sparing the others.

Timeline Segments (When They Need It): Identify who is ready to buy immediately versus who is browsing. Ask subscribers if they want to solve their problem "sometime in the future" or "ASAP". You can then prioritize aggressive follow-up for the "ASAP" leads to close them quickly.

Exclusionary Segments (Who to Avoid): Use segmentation to stop selling to the wrong people. For instance, if you have a small group of SaaS founders on your list, you should exclude them from emails about getting copywriting clients. Exclusionary criteria ensure you don't annoy subscribers with irrelevant offers that cause them to tune out.

Streamlining Content Creation With Claude Projects

Most people use AI in "Zero-Shot" mode. This means they simply ask Claude for what they want in a chat (e.g., "Write a blog post about marketing") without providing any examples. This forces the AI to guess your preferred style, often resulting in generic, robotic output.

Casey Meehan relies on a method he calls Few-Shot Learning with Claude Projects.

Few-Shot Learning means providing the AI with a small set of carefully selected examples (usually 3–10) before asking it to perform a task. Instead of describing your tone with adjectives like "professional" or "witty" (which the AI might misinterpret), you show the AI exactly what you want.

The Few-Shot IPO Content Creation Framework for Claude Projects

Here's a look at Casey's workflow:

Notion serves as Casey's central command center and energy management tool. He maintains a dedicated page for his weekly schedule that contains direct hyperlinks to his specific Claude projects. This setup is designed to reduce friction; regardless of his energy level or mindset, he simply clicks the link for the task at hand (e.g., "Generate Titles") and is immediately transported into the correct project with the right context, allowing him to start working instantly.

Claude Projects function as the engine of his production assembly line. Rather than treating Claude as a generic chatbot, he builds distinct Projects for each stage of content creation—such as a "Title Bot," "Hook Creator," or "Critique Bot". Each Project houses a specific knowledge base containing examples of his best-performing work (the Few-Shot method), allowing the AI to reference his unique style and data to generate high-quality, brand-specific assets.

With this setup, he is able to consistently publish on-brand videos and repurpose those videos for ebooks without losing focus or feeling overwhelmed.

To build these Projects effectively, you should use the IPO Framework:

Input: The raw material you give the AI (e.g., a messy transcript).
Process: The specific instructions + your Few-Shot Knowledge Base. Your Few-Shot examples must be clean and consistent. A good shot file usually looks like this:
- Context: A brief note on what the content is (e.g., "A LinkedIn post about SEO").
- The Content: The actual high-quality text you previously wrote.
- The Logic (Optional): A short sentence explaining why this piece worked (e.g., "Note how the hook uses a contrarian opinion to grab attention").
Output: The clear deliverable you expect (e.g., a polished article).

Here is how to set up this workflow for your own production process.

Step 1: The Title and Thumbnail Generator

Casey combines his title and thumbnail creation in a single project for a strategic reason: he views the thumbnail text and the video title as a single, cohesive unit.

The text on the thumbnail acts as the main headline, while the video title functions more like a subhead that pulls the viewer in. By generating them together, the AI ensures the two elements complement each other rather than repeating the same information or clashing in tone.

Here's how to set up a project to generate concepts that match your historical winners.

First, create a new Claude Project.

In the Project's instruction box, type:

  The user will input ideas for a video. You will generate 10 titles and thumbnail ideas based on the patterns found in the files in your Knowledge Base.

In the knowledge base, give your project the few-shot examples it needs to give you on-brand content. Create a document titled Best_Titles.txt. Inside, list 10 of your best-performing titles. Next to each title, add a one-sentence description of the thumbnail that pairs with it. Upload this document to the knowledge base.

Pro Tip: Do not use artistic jargon for the thumbnail descriptions. Instead, focus on the text on the screen (e.g., "Text says: 'Stop Doing This'").

To use your newly-trained project, begin with your input. Type in a rough topic, like "email marketing tips."

Claude will output 10+ options that follow the exact structure of your best performers.

Step 4: The Critique Bot

This project acts as a virtual editor that checks your work before you publish.

Your system instructions are:

  Act as a critic. Compare the user's transcript against the successful examples in your Knowledge Base and identify weaknesses.

In your knowledge base, upload the full transcripts of your absolute best videos or articles—the ones that got the most engagement or sales.

To use your project, input the raw transcript of the content you just recorded. Next, ask:

  What is missing from my new transcript compared to my best examples?

The AI output might tell you that your intro is too long or that you forgot your signature sign-off, allowing you to edit and adjust the video before publishing.

🚨 Heads Up, No Talk Show This Week! 🚨

We took a short break, but don't worry! The next Social Media Marketing Talk Show will be back in your inbox on December 5. Mark your calendar for the latest LinkedIn insights and updates. See you then!

Create Custom Music for Your Business in 5 Minutes With Suno

What if your brand had its own soundtrack—created in minutes, not months? Forget generic stock audio and five-figure jingles. With Suno, an AI-powered music tool, marketers can now produce custom music tailored to their brand's personality, tone, and audience—without needing to know a single music theory term.

In out latest walkthrough, you'll see how AI-generated music goes from fun experiment to strategic asset.

Whether it's energizing your next Instagram reel, adding punch to a podcast intro, or creating audience-specific soundtracks that actually resonate, the possibilities are surprisingly powerful. And yes—you'll even hear how legal terms can be turned into a catchy trap beat. Watch more here.

Perplexity Introduces Memory for Personalized AI Assistance: Perplexity has launched new memory features for its Comet Assistant, enabling it to recall user preferences, past conversations, and structured data like favorite brands or dietary needs. This personalization ensures smarter, more accurate responses across tasks. Memory is model-agnostic and carries across assistants, letting users retain context while switching between models. With full user control and privacy protections, Perplexity's memory transforms isolated interactions into a cohesive, evolving experience tailored to how each user thinks and works. Perplexity

Perplexity Launches Conversational AI Shopping With Instant Checkout: Perplexity has unveiled a new AI-driven shopping experience designed to prioritize discovery and personalization over transactions. Available now for U.S. users on desktop and web, the tool uses conversational search and memory to understand individual preferences, delivering tailored product suggestions and avoiding the clutter of traditional e-commerce. With integrated PayPal checkout, users can shop seamlessly within the platform, while merchants retain full control over transactions and customer relationships. Mobile support is expected soon. Perplexity

X Now Uses Grok AI to Rank Following Timeline Posts: X has introduced a new update where its Grok AI model now curates the Following feed, ranking posts based on predicted user engagement rather than chronological order. While this personalized approach may help surface more relevant content, users can still revert to the unfiltered timeline through the settings menu. X

Google Tests AI Mode Integration in Mobile Search Results: Google has begun testing a new feature that allows mobile users to dive directly into AI Mode from the Search results page. The update builds on AI Overviews by enabling users to ask follow-up questions conversationally within the same interface. This shift supports Google's vision for seamless, intuitive search—where users can get quick answers or explore topics in depth without thinking about platform navigation. Google via Threads

Snapchat and Wix Partner to Simplify Ads: Snapchat has partnered with website builder Wix to help small and medium-sized e-commerce brands quickly launch and manage Snapchat ad campaigns. The integration enables users to sync their product catalogs for dynamic, shoppable ads and install Snap Pixel and CAPI to optimize performance. Early results show a 22% boost in attributed purchases and a 25% growth in purchase value for campaigns using both tools. The move empowers SMBs to grow efficiently and reach new customers on Snapchat. Snap

Threads Adds Quick-Quote Feature for Saved and Liked Posts: Threads has launched a new quoting feature that lets users easily reference posts they've previously liked or saved. By tapping the quotation mark icon in the composer, users can select from their interactions to quote and share their take. The feature is now live on iOS and will roll out to Android users soon, enhancing content engagement and expression on the platform. Threads

YouTube Rolls Out Expressive Captions to All Devices: YouTube has expanded its Expressive Captions feature to all devices, bringing AI-enhanced captioning to English-language videos uploaded after October 2025. Originally launched on Android, the feature now adds context such as speech intensity, vocal bursts, and ambient sounds to make captions more vivid and inclusive. Powered by Google DeepMind, Expressive Captions aim to enhance accessibility and engagement, especially for viewers with hearing impairments or in sound-off environments. Social Media Today

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We publish updates with links for our new posts and content from partners. Your information: Email: tukangpostemel@gmail.com Opted in on: 2021-09-06 17:03:43 UTC.