Today's Guide to the Marketing Jungle from Social Media Examiner...
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We're almost headed into the new year, Alluser! Before we close the door on 2025, here's a recap of the year's most important marketing insights, trends, and updates–as chosen by you and your fellow readers. See what other marketers were interested in and what shaped their strategies.
In today's edition:
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The 3 most-clicked marketing tips from 2025
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3 popular Social Media Marketing Podcasts from 2025
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🗞️ Industry news from X and Google
Ever Wonder Why You Can't Stop Watching Certain Marketing Videos?
Ever notice how some videos keep you glued to the screen while others lose you in seconds? It's all about open loops – those strategic hooks that keep a brain engaged and craving closure. They work because our minds naturally want to complete unfinished information.
Jessica Stansberry breaks down three types of open loops and explains how you can strategically place them at points where viewers typically drop off, creating a chain of curiosity that pulls viewers through the entire video.
This technique works for presentations, pitches, and even newsletters. Watch more here.
Track Social Traffic Like a Pro in GA4
Think you know how your social media is performing? Think again.
You've got engagement metrics like likes, comments, and shares—but what do they tell you about traffic, behavior, or conversions? Not much. That's where GA4 comes in... if you know where to look.
This post from Andy Crestodina breaks down the exact reports, settings, and filters you need to uncover what's happening when people come to your site from social media. It's not a light skim—this is a deep walkthrough for marketers who want answers—not guesses, not vibes, not answers.
Curious which social platforms are driving meaningful visits? Want to know which blog posts are quietly crushing it from a LinkedIn share? Wondering if your paid traffic is secretly underperforming compared to organic? Or what happens when you factor in mobile vs. desktop?
It's all in here—with screenshots, filters, and pro tips that'll make you look like a data genius in your next meeting. Read more here.
SEO Tips and Strategies to Get In Front of Your Ideal Audience on Instagram
Do you need to grow your brand's Instagram following? Having trouble breaking through in the feed?
This week, Brock Johnson shares up-to-date SEO strategies tailored to marketers like you.
You'll get smart, practical moves that help your content reach your ideal audience, today so you see real growth in 30 days. Watch more here.
Facebook Strategy 2025: What's Actually Working Right Now
Facebook's content landscape has undergone a fundamental transformation in 2025, shifting from a friend-based to an interest-based algorithm similar to TikTok. Up to 50% of content now comes from unconnected sources that users don't follow, meaning follower count no longer determines reach potential. This discovery engine has leveled the playing field, giving accounts with 500 followers the same viral pathways as those with millions. The platform remains highly relevant with 3 billion monthly active users and has seen an 8% rise in time spent as users engage with this new content distribution model.
The most effective content formats include short-form video (Reels under 90 seconds), single-image posts with 4:5 aspect ratio, colorful background text posts, and Stories for consistent visibility. Facebook has introduced a new "views" metric that counts exposure after just one millisecond, replacing traditional impressions. Success in 2025 requires creating authentic, shareable content that encourages private message shares, which serve as powerful algorithm signals. Marketers should focus on educational and inspirational material rather than promotional content, adapt posts for each platform when cross-posting, and embrace Facebook's AI tools while maintaining genuine human connection in their content strategy.
Content Marketing Strategies for 2025: A Framework for Success
Content marketing in 2025 faces new challenges as traditional search engine optimization declines in effectiveness and consumer behavior shifts dramatically. Younger generations are bypassing Google in favor of searching on TikTok, using voice assistants, participating in online communities, and leveraging AI tools like ChatGPT for answers. This fragmentation means businesses can no longer rely on posting content to their websites and waiting for discovery. Instead, marketers must meet audiences where they actively search, creating content that's optimized for social platforms, voice search, and AI-powered tools that provide single comprehensive answers rather than lists of results.
Brian Piper's IDEAL framework provides a systematic approach to navigate this landscape: Identify your specific goals and target audience, Discover content ideas through auditing existing performance, Empower authentic messengers from your demographic rather than corporate voices, Activate multi-channel strategies by repurposing content across platforms, and Learn by continuously analyzing data to refine your approach. The framework emphasizes starting with video content for maximum repurposing potential, leveraging AI tools strategically for adaptation and analysis, and prioritizing quality over quantity. Success requires focusing on long-term relationship building and providing genuine value rather than chasing viral hits that attract the wrong audience or pursuing quick wins that don't align with business objectives.
LinkedIn Video Strategy: Becoming a Respected Industry Leader
LinkedIn is actively promoting native video content through algorithmic preference, creating a strategic pathway for marketers to stand out in an AI-dominated text landscape. Video establishes human connection through facial expressions and tone of voice that text cannot replicate, while offering differentiation as most LinkedIn content remains text-based. The results can be substantial: a PowerPoint design consultant landed conference speaking engagements and a €10K contract from just twelve instructional videos, while a motorcycle company's four apprenticeship videos became their best-performing content of the year. LinkedIn recommends keeping videos under two minutes and is expanding vertical video formats similar to TikTok and Instagram Reels, signaling the platform's commitment to this content type.
Louise Brogan's PREP framework provides a systematic approach: Plan your message with a strong hook, valuable story or insights, and clear call to action; Record using basic equipment focusing on good lighting and clear audio rather than professional production; Edit using tools like Descript to create 60-90 second clips with burned-in captions; and Publish while repurposing the content across multiple formats. The real value lies in repurposing—a single video transcript can generate multiple LinkedIn posts, carousel slides, blog articles, newsletter content, and additional video clips in different formats. Brogan emphasizes authenticity over polish, suggesting simple behind-the-scenes content or educational videos that showcase expertise, and recommends avoiding external links in posts to maximize algorithmic reach while directing viewers to featured sections or direct messages instead.
Nano Banana Pro Now Available Across Google Tools for Visual Creation: Google's new image model, Nano Banana Pro, brings detailed, prompt-based visuals to multiple platforms. You can now use it in Gemini, Search, NotebookLM, Google Workspace (Slides & Vids), Flow, Mixboard, and developer tools like Vertex AI and Firebase. Whether you're designing a deck, building a video, or planning your next campaign, Nano Banana Pro offers nuanced control and high fidelity for image generation. Google
X Publishes 2026 Marketing Calendar: The calendar includes key holidays and industry specific events marketers can use to guide campaign and content creation. X
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