Today's Guide to the Marketing Jungle from Social Media Examiner...
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New week, fresh insights, Alluser! Stay sharp with the latest updates on AI, social media marketing, and emerging trends. Here's what you need to know.
In today's edition:
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The content marketing strategy that ends burnout
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Getting around the TikTok follower count to go live.
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YouTube Updates: Shorts Tools, Creator Features, New Ads, and More
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Amplify AI's power with GPT stacking
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🗞️ Industry news from Meta, Perplexity, YouTube, and more
Managing the Content Treadmill
Feeling exhausted by the never-ending demand for fresh marketing content? Trapped in a cycle of constantly churning out posts, videos, and updates just to stay visible. It's like running on a treadmill that keeps getting faster.
But what if one piece of content could power your entire marketing strategy for a month?
In this post, Ben Amos reveals a system that turns a video podcast into weeks of engaging content across all platforms.
He walks through everything from choosing the right format to his favorite tools that make the process ridiculously simple (even if you're not tech-savvy). Watch more here.
Go Host Growth Program
Want to go live on TikTok but don't have 1k followers yet?
Keenya Kelly has some info you might be interested in. She's revealing a recent update you might have access to that allows you to complete a couple of steps to qualify you.
You could go live in the very near future! Watch more here.
Ready to Transform Your Future With AI?
The AI revolution is reshaping marketing. Becoming an AI-enhanced marketer is more important than ever. Fortunately, there's an easy solution.
When you join the AI Business Society, you'll get expert-led training, easy-to-use resources, and a supportive community to help you become an AI-powered marketer.
Get instant access to practical workflows, exclusive templates, and weekly insights that help you stay ahead of the curve.
"I am enjoying the training. So far, I have heard a lot of what AI can do within marketing, but not how to do it. These trainings are filling in that gap," shares Shannon Caldwell.
I'm ready to find out more.
On this week's Social Media Marketing Talk Show host Jerry Potter breaks down the latest YouTube news and what it means for marketers like you.
Shorts Visual Guide and Quiz Stickers Transform Short-Form Content
After successful testing, YouTube has made the visual guide for Shorts editors available to all creators. This feature displays exactly where elements like text and interactive components appear on viewers' screens, eliminating the guesswork that often leads to poorly formatted content.
The visual guide addresses a common frustration where text could be cut off or important visual elements could be obscured depending on the viewer's device. This update ensures creators can see precisely how their content will display across different screen sizes.
YouTube also launched quiz stickers for Shorts on both Android and iOS platforms. These interactive elements allow creators to pose questions directly within their videos, encouraging viewer engagement in ways that weren't previously possible with short-form content.
For businesses, these features mean Shorts can now serve purposes beyond simple entertainment or brand awareness. Quiz stickers can gather customer feedback, test product concepts, or create engaging educational content that keeps viewers watching and interacting.
Enhanced Accessibility with Shorts Captions Editor
YouTube is bringing comprehensive caption capabilities to Shorts on both Android and iOS platforms. The captions feature will make videos more engaging and accessible to viewers, particularly those watching with sound turned off—a significant portion of social media video consumption.
Creators can edit automatically generated captions, reorganize them for better flow, and customize font and color to match their brand aesthetic. This level of customization ensures captions enhance rather than detract from the viewing experience.
Studies consistently show that a large percentage of social media videos are watched without sound. Captions ensure your message reaches viewers regardless of their audio preferences or accessibility needs and can actually increase engagement rates and make content more shareable.
For businesses creating Shorts, every video should be planned with captions in mind. Key messages should be reinforced both verbally and visually, and caption design should align with overall brand guidelines.
Google Lens Integration Opens New Discovery Opportunities
A new Google Lens integration for Shorts lets viewers identify and search for objects or locations they see in videos. This creates unprecedented opportunities for product discovery and location-based marketing, though it won't work with Shopping affiliate links or paid promotions.
The integration allows viewers to tap on objects within Shorts videos and instantly search for more information. This could include identifying products, landmarks, clothing items, or virtually any visual element that appears in the video content.
The real opportunity lies in creating content that naturally showcases products or locations without overtly commercial intent. A lifestyle brand could create Shorts featuring their products in natural settings, knowing interested viewers can identify and search for items they see.
This feature also opens possibilities for location-based businesses. Travel companies, real estate firms, and local businesses can create content featuring recognizable landmarks, knowing viewers can easily identify and learn more about these places.
Future Creator Partnership Tools Transform Influencer Marketing
At the YouTube NewFront event, the platform announced several new tools designed to help brands tap into YouTube creator influence more effectively. The new creator partnerships hub will make it easier to discover sponsored videos, search for creators, and track both paid and organic performance.
Upcoming APIs will allow eligible influencer agencies and SaaS platforms to access creator insights directly, enhancing their tools and strategy capabilities. A new report in Insights Finder will help marketers find relevant creators and understand their fan communities in greater detail.
New creator-led takeovers will allow videos to start with personalized messages from creators, increasing viewer engagement by providing context and personal endorsement before the main content begins.
These tools collectively make creator partnerships more accessible, measurable, and effective for brands of all sizes. Previously, successful creator partnerships required significant resources and trial-and-error experimentation. These new tools provide the data and infrastructure marketers need to make creator partnerships more strategic and predictable.
More Features, Tools, Changes, and Updates Discussed Include:
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Expanded Access to Auto-Dubbing
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Collaborative Playlist Voting and Searchable Playlist Functionality
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Important Changes to YouTube Studio Editing
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Side-by-Side Live Stream Advertising
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Cultural Moments Sponsorships, Peak Points Ads, and Immersive Masthead Ads
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Updates to Display & Video 360 Ads for Connected TV
Watch it on YouTube
Custom GPT Stacking
Ever feel like you're only scratching the surface of what AI can do for you? You may be right.
Molly Mahony has been quietly using a technique that amplifies its capabilities. She calls it GPT stacking—a method that lets you combine multiple GPTs to solve complex problems that single chats struggle with.
In her latest post, she gives a live demonstration to show how GPT stacking works, where most people go wrong, and the proper way to leverage this technique for exponentially better results.
She covers using a Viral Hook Generator custom GPT to create hooks for video content, a Tree of Beliefs custom GPT to develop belief statements related to the content, and a "Brand Voice" custom GPT to maintain consistent messaging. Watch more here.
Gmail Gemini Summary Cards for Mobile Users: Google has launched Gemini summary cards in the Gmail app for Android and iOS devices. This new feature automatically generates summaries at the top of email content for longer threads or messages with multiple replies, eliminating the need to request summaries manually. Currently, the feature is only available for English emails. For emails that don't automatically display summary cards, users can still request summaries using the "summarize this email" option or through Gemini in the side panel. Administrators can control the default personalization setting for their users through the Admin console. End users must have smart features and personalization enabled in Gmail, Chat, Meet, and Google Workspace to access the summary cards. Google
Perplexity Launches Perplexity Labs: The new feature, available to Pro subscribers, transforms how users can bring projects to life. This tool can create complete packages, including reports, spreadsheets, dashboards, and simple web applications, all supported by comprehensive research and analysis. Labs performs self-supervised work using multiple tools like deep web browsing, code execution, and chart and image creation to convert ideas into completed projects. All assets created during a workflow are organized in an "Assets" tab for easy viewing and downloading. Perplexity
Meta AI User Numbers Announced: The AI-powered assistant now has one billion monthly active users across its apps. Source CNBC
Meta API v23.0 Updates: Daily budget flexibility is increasing from 25% to 75%, allowing Meta to spend up to 75% over your daily budget on days with better opportunities while maintaining your weekly spend limit of 7 times your daily budget. The Advantage+ Campaign Experience now allows advertisers to leverage Advantage+ performance benefits while accessing the complete range of ad features for both shopping and app campaigns. A new "advantage_state" indicator shows when these campaigns have Advantage+ enabled. For audience targeting, the "advantage_audience" parameter will now default to enabled (value of 1) when creating new ad sets. Selected advertisers can now set age and gender as suggestions rather than requirements for OUTCOME_SALES and APP_INSTALLS objectives, allowing ads to reach people outside those demographics when it might improve performance. Product catalogs now feature a "videos" field that shows properties of videos added to product items immediately after ingestion, making it easier to confirm videos are ready for use in ads. These changes will gradually roll out, with some version 17 features being deprecated by September 2025. Meta
YouTube Live Stream Ads and Shorts Updates: The platform is launching side-by-side ads for live streams on TV and web platforms, allowing ads to play alongside content with minimal disruption while creators still earn revenue. Additionally, a new Google Lens integration for Shorts lets viewers identify and search for objects or locations they see in videos. However, this feature won't work with Shopping affiliate links or paid promotions. YouTube
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