Today's Guide to the Marketing Jungle from Social Media Examiner...
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It's day two of a new week, Alluser! Here's a recap of the most important insights, trends, and updates you need to know about. Catch up in minutes and go into the rest of the week prepared.

In today's edition:

TikTok's latest feature is algorithm-free
Instagram updates for marketers
Turn voice notes into content with AI
🗞️ Industry news from Meta, Reddit, and more

TikTok Bulletin Boards

What if TikTok gave you a VIP channel to engage your audience, without the pressure of public posting? The platform is expanding access to a feature that does just that.

TikTok's Bulletin Board feature gives you a direct line to share custom updates, behind-the-scenes moments, or upcoming launches exclusively with your followers.

Think of it as a private broadcast list: simple to manage, totally in-app, and capped at three bulletins per day. No algorithm games, just streamlined connection.

This tool will quietly amplify your message to your most loyal audience.

Curious how to set it up, what you can post, or what happens when you close it down? Read more here.

On this week's Social Media Marketing Talk Show, host Jerry Potter and breaks down the latest Instagram news and what it means for marketers like you.

Dynamic Story Response Templates

Instagram is adding new templates so users can now respond to story prompts using dynamic templates, making it easier for them to create response content that is potentially higher quality.

To find these templates, look under the Add Yours templates section or the "add more with Add Yours" option within the app.

Stories Restyling Tools

Meta AI is being integrated into Instagram Stories to provide restyling tools that will let users edit photos and videos directly in the app.

This integration is particularly interesting given that Instagram has invested significant resources into developing a separate Instagram Edits app.

Users will be able to add, remove, or change elements using text prompts or choose from a variety of preset effects. These effects include fashion tweaks, artistic styles such as watercolor or film noir, and immersive environments that can place users underwater or in flames, among other creative options.

These features are accessible through a restyle icon that appears after selecting the media for Stories.

PDF Reports in Edits App

The Instagram Edits app is adding valuable tools designed specifically for marketers, beyond just content creation features. Users can now generate and share PDF reports containing account and Reels performance metrics.

This feature addresses a common challenge in agency work. Creating monthly reports for clients has traditionally been a time-consuming process. While systems can be developed to streamline this workflow, the new PDF report generation tool provides an even more efficient solution.

Whether generating reports internally for a company or to share with stakeholders, users can now create PDF reports directly within Instagram. Additionally, these PDFs can be uploaded to AI tools such as ChatGPT or Gemini for analysis and recommendations.

This functionality is available within the Edits app, which can be downloaded from the Google Play Store or the Apple App Store.

More Features, Tools, Changes, and Updates Discussed Include:

Add More Feature for Instagram Stories
Instagram Reels Enhances Watch History Functionality
Meta AI Expands Language Support for Reels
Instagram Edits App Introduces Enhanced Creative Tools
Professional Accounts Gain Access to Competitive Insights Tools
Instagram Tests Usage-Based Navigation Layout

Watch it on YouTube

Using AI to Automate Your Social Media and Your Marketing

AI automation offers more than just time savings. When implemented properly, it allows small businesses to operate like larger organizations without the overhead of managing a big team.

The value of automation goes beyond saving time. It allows you to create what Long describes as clones of yourself that can handle routine tasks while maintaining your voice and standards. This becomes especially valuable when you consider how much time business owners spend on repetitive tasks that prevent them from focusing on strategic growth.

Building Your First Automation with Make

Creating automations has become more accessible thanks to platforms like Make, which Long describes as user-friendly for beginners. Make offers an AI beta feature that helps you build automations even without a technical background. The platform's visual interface shows how data flows through your automation, making it easier to understand and fix problems.

To build your first automation in Make, start by creating what's called a scenario—a workflow that connects different applications and services. The platform's AI beta feature can suggest scenario structures based on what you want to accomplish. For instance, if you want to automate social media posting from voice notes, you would start by setting up a trigger.

For a voice note automation system, the trigger might be uploading a voice note to a specific Google Drive folder. When Make detects a new file in that folder, it downloads the file and sends it to a transcription service. The transcript then gets processed through ChatGPT or Claude, which transforms it into social media posts for different platforms.

Make represents each step in your automation as a visual module, and you can see data passing between modules. This transparency makes it easier to identify problems and modify your automations as needs change.

When building automations, Long emphasizes starting simple and gradually adding complexity. Your first automation might just take a voice note and create a single social media post. Once that works reliably, you can add steps to create variations for different platforms, schedule posts for optimal times, or analyze engagement and adjust future content.

API keys are crucial when integrating AI tools like ChatGPT. Long directs users to platform.openai.com to obtain their API keys, which allow Make to communicate with OpenAI's services. While API keys might sound technical, Long explains they're simply like passwords that allow different services to connect. The process is straightforward, and most platforms provide clear instructions.

Pro Tip: To help debug automations. You can take a screenshot of your Make scenario and upload it to ChatGPT with a description of the problem. The AI can often identify configuration issues or suggest solutions based on the visual information. This troubleshooting approach has saved Long and her clients significant time.

Practical Implementation: Turn Voice Notes Into Published Content

To illustrate how these concepts work together, Long walks through a complete automation example that many marketers will find immediately useful. The scenario involves using voice notes to create social media content—a process that traditionally takes hours but can be reduced to minutes through automation.

The workflow begins with recording a voice note on your phone while walking, driving, or whenever inspiration strikes. You upload this voice note to a designated Google Drive folder, which triggers your Make automation. The automation detects the new file, downloads it, and sends it to a transcription service.

Once transcribed, the text goes to an AI model like ChatGPT or Claude, along with instructions about your brand voice, target audience, and content requirements. The AI transforms your casual voice note into polished social media posts, creating variations for different platforms. A single five-minute voice note might become a LinkedIn article, three X posts, an Instagram caption, and a Facebook update, each optimized for its platform while maintaining your core message.

The automation can go further, scheduling posts at optimal times based on engagement data, adding relevant hashtags, and even creating simple graphics. What might have taken two hours happens automatically in the background while you focus on other priorities.

This sophistication isn't built overnight. You start with a simple version—perhaps just transcribing voice notes and creating basic posts. As you become comfortable with the technology and refine your prompts, you can add layers of complexity to match your needs.

Other topics discussed include:

Conducting Your Time Study and Organizing Your Tasks
Identifying High-Impact Tasks for Automation
Creating Advanced Automations With Agent Mode
Managing the Human Side of Automation
Troubleshooting and Optimization Tips

Today's advice provided with insights from Brittany Long, a featured guest on the AI Explored podcast.

Watch the full interview on YouTube

Snap and Perplexity Team Up: Snap Inc. has struck a landmark deal with Perplexity AI in which Perplexity will pay Snap US$ 400 million (cash + equity) to integrate its AI‑powered search engine into Snapchat's chat interface, with roll‑out expected in early 2026. Marketers and creators should note this play: the merging of chat‑based social platforms and converged AI search/answer features could reshape how users discover information, brands, and ad inventory within mobile messaging environments. TechCrunch

Meta Sunsets Facebook Like & Comment Web Plugins in Feb 2026: Meta is phasing out its Facebook Like Button and Comment Button web plugins for external websites, with full removal slated for February 10, 2026. From that date onward, these plugins will render as invisible 0x0 pixel elements, ensuring no visible disruption on websites using them. Web developers and brands embedding these buttons should plan to remove or replace them ahead of the sunset date. Meta

Meta Empowers Advertisers with Deeper Optimization Features in Marketing API: Meta is giving advertisers a clearer view of their optimization potential via a 0–100 point metric and a richer set of over 40 actionable recommendations. Each recommendation is weighted with an estimated lift and point value, and accessible programmatically for tailored automation and insights. While the score helps identify where campaigns could be improved—especially around structure, budget, creative, and targeting—Meta highlights that the tool does not guarantee better performance outcomes. Meta

Meta Enables Partial Delivery to Excluded Placements via Marketing API: Meta has launched a flexible new option in its Marketing API that allows advertisers to send up to 5% of their campaign spend to ad placements they had previously excluded—provided Meta's system determines those placements could still deliver value. This change gives advertisers more maneuverability: instead of fully blocking a placement, you can now permit a small amount of delivery to test. To use this feature, you must explicitly set the new parameter via the API when creating or updating ad sets. While Advantage+ placements remain the primary recommendation, this partial‑exclusion approach offers a smarter alternative for scenarios where you're manually choosing placements and still want some exposure. Meta

Reddit Launches Interactive Ads to Drive Engagement in Community Feeds: Reddit is rolling out an Interactive Ads format that enables brands to embed immersive experiences (quizzes, micro‑games, dynamic reveals) right into Reddit's community feeds. For marketers, this offers a fresh creative lever: instead of traditional image or video ads, you can turn your campaign into a moment of participation within Reddit's 100,000+ communities. The format supports both plug‑and‑play templates for smaller brands and fully custom builds for larger ones, making it scalable and accessible. Reddit

TikTok & iHeartMedia Team Up to Expand Creator‑Powered Audio Across Platforms: iHeartMedia and TikTok have formed a landmark partnership that extends TikTok creators' reach into podcasting, broadcast and digital radio, and live event experiences. The collaboration includes launching a TikTok Podcast Network with up to 25 new creator‑led shows, a co‑branded radio station (TikTok Radio) that pairs creators and iHeart hosts, and live‑event integrations at major iHeartMedia music festivals and activations. Creators gain access to iHeart's broad audio infrastructure and audience scale, while brands benefit from blended creator‑audio inventory and multi‑platform storytelling possibilities. TikTok

YouTube Studio Notes Glitch: Earnings Showing Higher Than Expected: YouTube Studio has issued a notice that some creators are seeing abnormally high or duplicated earnings listed under Payment Activity. The company acknowledges the discrepancy and confirms a fix is underway. Creators are advised to treat the inflated numbers as temporary display errors and to continue monitoring official payment statements (via AdSense or bank transfers) for accurate figures. YouTube

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We publish updates with links for our new posts and content from partners. Your information: Email: tukangpostemel@gmail.com Opted in on: 2021-09-06 17:03:43 UTC.