Today's Guide to the Marketing Jungle from Social Media Examiner...
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We're halfway through the week, Alluser, how's your marketing strategy holding up? Today's tips and insights will help you fine-tune your approach.
In today's edition:
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How to record better video without new gear
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YouTube video that outlasts the algorithm: The 4Ps framework
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🗞️ Industry news from Gemini, TikTok, and more
Settings to Improve Your Video Quality
Is your social media video quality sub-par? Wondering how to record video that looks like it came from a professional studio?
It's probably not your camera that's holding you back—it's the settings you've left untouched.
This quick, under-10-minute walkthrough from Think Media skips the jargon and dives straight into the overlooked fundamentals that can help marketers produce quality video—frame rates, resolution, shutter speed, aperture, ISO, white balance, and lighting.
It's not a technical rabbit hole. It's a practical, real-world mini-masterclass that transforms your footage from meh to made-you-look. Watch more here.
How to Establish Thought Leadership on YouTube
YouTube is an indispensable platform for establishing thought leadership, offering something no other platform can match.
As Amy Landino explains, while Facebook and LinkedIn have attempted to compete, nothing matches YouTube's ability to host videos of any length exactly as you want them. You don't need to chase virality or hit certain algorithm triggers. YouTube provides a video database where people can get to know you better, understand your methods, see your tutorials, and comprehend what you have to offer.
The distinction between YouTube and other platforms becomes clear when you consider how audiences perceive creators differently. There's a significant difference between someone saying they follow you on YouTube versus following you on TikTok or Instagram. On TikTok, they might recognize your face when you show up in their feed. On Instagram, they might know what you're known for. But with YouTube, people follow you by name. They know you by name, and that name recognition translates into genuine thought leadership.
YouTube's longevity adds another dimension to its value.
Amy shares how her simple tutorial on embedding YouTube videos into PowerPoint presentations, filmed in 2011 during her first six months of creating content, became her most successful video for years.
It continuously appeared in search results and generated views long after its creation. While older videos may not maintain quite the same relevance today due to the volume of new content being published, the principle remains: YouTube content has staying power that other platforms simply cannot match.
The 4 Ps Framework: Step 3
Her approach to establishing thought leadership on YouTube centers The 4 Ps Framework. Here is a look at the third P.
The third P is the promise, which lives in your YouTube title. Back in the day, you had to be creative with titles to get attention. Now you just need to be obvious. The promise you make is how you're going to identify with or solve that problem in this piece of content. If you can craft a well-formed promise, you have a very strong YouTube title.
YouTube titles need to make a promise so that when somebody sees it on their subscription feed or homepage, they see a promise you plan to make good on and want to click to learn more. The title doesn't need to be cute or full of extra stuff people don't care about. It doesn't have to be clickbaity, although clickbait isn't bad if it's well done and you make good on that promise.
Amy emphasizes a crucial point: if you're waiting until after the video is done to come up with your title and thumbnail, it's amateur hour. She references how Zach King creates T-sheets - drawing a T on paper with the title on one side and a thumbnail sketch on the other. This represents how top creators think: "This is what the title is, this is what the thumbnail is, now how do we make this happen?"
Your promise should come first, before your outline. Everything in your video should track back to that promise. If something doesn't contribute to fulfilling that promise, it gets cut. This discipline keeps you focused on what viewers actually want rather than just sharing everything you know.
Amy provides specific examples of effective titles. The Ultimate Morning Routine Transformation [90 Day Challenge] promises a complete transformation through a structured ninety-day challenge. The video delivers on this in nineteen minutes and nineteen seconds. Another example is How I Schedule My Week as a Mom and CEO - a straightforward promise to show exactly how she manages her time in these dual roles.
Amy recommends using AI as a tool when crafting titles. She suggests telling AI you want a high-performing YouTube video and asking how to formulate a title that captures attention while making good on the promise. She has an AI prompt specifically for this that she shares with people who message her on Instagram with P sheets.
The placement of words in your title matters tremendously. YouTube is watched across various devices, from TVs to phones, and long titles often get cut off with an ellipsis. You need the most important words at the beginning. Amy also stresses using language that your audience actually uses. While marketers might understand landing pages, the average small business owner might better understand web pages.
YouTube now offers A/B testing for titles, allowing you to test three versions against each other. You can take three versions from AI and let YouTube and your audience decide which works best, rather than making that decision yourself.
Other topics discussed include:
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How to Identify the Problem You're Solving
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How to Create the Package: Combine the Problem with the Desired Outcome
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How to Reveal Your Process in the Thumbnail
Today's advice is provided with insights from Amy Landino, a featured guest on the Social Media Marketing Podcast.
Watch the full interview on YouTube
Gemini Deep Research Adds Connectivity to Gmail, Drive & Chat: Google's Gemini Deep Research tool has been upgraded to connect directly with users' Gmail, Google Drive (including Docs, Slides, Sheets, and PDFs), and Google Chat, enabling creators and analysts to build richer reports by combining internal documents and communications with public web data. The new workflow is now rolling out on desktop—via the "Deep Research" option—and mobile support is coming soon. Google
Instagram Edits Adds Color Correction and New Effects: Instagram's Edits app is rolling out new features this week to improve video customization. Users can now apply color correction using HSL and white balance settings to adjust tones and boost vibrancy. iOS users also gain the ability to personalize captions with new animations and effects. Additionally, 28 new video effects—ranging from super zoom to tunnel vision—have been added to the app's editing toolkit. Instagram
Pinterest Posts 17% Revenue Growth and Records 600 Million Users in Q3 2025: Pinterest reported strong Q3 performance, with revenue of $1.049 billion—up 17% year‑on‑year—and its global user base expanding to 600 million monthly active users, a 12% rise. Net income rose to $92 million and Adjusted EBITDA to $306 million. The U.S. and Canada market saw modest growth, while rest‑of‑world revenues grew fastest. Pinterest
TikTok Introduces Three New AI Video‑Creation Tools: TikTok has added three powerful AI‑driven creation tools aimed at helping creators build more dynamic, engaging videos with less manual editing. The Image to Video feature lets you animate a still photo by describing its movement; the Text to Video option lets you generate clips directly from typed descriptions; and the AI Transition tool enables creative transformations from one visual frame to another by simply describing the change. Jonah Manzano via Threads
YouTube Unveils Major Creator Tools: YouTube is rolling out a suite of new tools designed to boost creator flexibility and content value. The platform's live streaming now enables simultaneous horizontal and vertical broadcasting with shared chat, optimizing for both mobile and desktop audiences. Analytics has been upgraded to allow creators to distinguish paid from organic traffic, giving sharper insight into what drives growth. Meanwhile, the Super Resolution feature uses AI to upscale older, low‑resolution uploads into HD (with 4K support planned), giving new life to content—while preserving creator control via opt‑out. Other updates include AI‑assisted editing tools, improved quiz imagery for iOS, expanded monetization for live streams, and enhanced help‑chat support. YouTube
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