Today's Guide to the Marketing Jungle from Social Media Examiner...
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We're halfway through the week, Alluser, how's your marketing strategy holding up? Today's tips and insights will help you fine-tune your approach.
In today's edition:
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Marketing strategy tips for the 2025 holiday season
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Learn how to put AI to work in traditional businesses
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🗞️ Industry news from ChatGPT, Instagram, and more
Your Playbook for Black Friday, Cyber Monday, & Beyond
Most marketers obsess over Black Friday and Cyber Monday—but what if that focus is actually costing you sales?
In this Smart Marketer replay, the team breaks down the exact Q4 strategy their top-performing clients are using right now to navigate today's ad costs and customer fatigue. You'll get tips to structure offers, tweak automations, and run ads that convert during the most competitive time of year.
More importantly, you'll see why BFCM is just the tip of the holiday iceberg—and how to tap into the full revenue potential of Q4 so you can scale through New Year's without burning out your list or your team. Hear more here.
What 735 Marketers Reveal About AI
Two years ago? AI experimentation. Today? 60% use it daily.
Our 2025 AI Marketing Industry Report shows what's actually working and what's holding marketers back.
Download your free copy today to discover:
📈 The AI platform that jumped 18% in one year
🔥 Why most marketers doubled down on AI
💭 What's holding back one in four marketers
This free report gives you the insights you need to make smarter AI decisions right now.
Download the report free →
Successfully Deploying AI for Traditional Businesses
Three major misconceptions consistently undermine AI adoption efforts.
The first misconception is the assumption that AI implementation is easy. Many organizations approach AI with unrealistic expectations about the complexity involved in creating lasting change. The goal isn't just sporadic adoption for one month, but sustained adoption over three months, six months, and twelve months, because businesses will invest money and resources into these initiatives.
The second misconception is the assumption that you can simply bolt AI onto your current processes and workflows. While this approach will yield some productivity gains and efficiency improvements in the short term, businesses need to rebuild their processes and systems to be AI-centric, not just add AI components to existing workflows.
The third and most crucial misconception relates to change management. AI adoption requires fundamentally changing people's behaviors. Employees have been trained in their professions for years or decades, and each company has built processes over many years, especially traditional companies where there are years or decades of process complexity layered upon more process complexity. Adding AI into these established systems becomes extremely difficult without addressing the human element.
Launching AI Implementation Pilots
When launching pilots, dedicating staffing resources is absolutely critical.
There must be a designated pilot subject matter expert, preferably with a backup person. This individual needs to dedicate actual time to the project, not handle it as a side-of-desk activity, because most pilots won't launch successfully without proper attention, even for seemingly simple prompting tasks.
Yeh illustrates this with a construction company example involving invoice consolidation. The task required taking vendor PDFs from suppliers and checking whether invoices on vendor statements matched invoices in their internal system. One person had to manually review each invoice against their system by code to verify the number matches.
While this seems like a straightforward AI application - uploading the PDF and CSV of statements to have AI review discrepancies, identify missing items, and calculate differences - the implementation process took one to two weeks.
Someone AI-native might accomplish this quickly, but employees who don't use AI regularly or use it only for basic searches need time to develop effective prompts, adjust them, and test repeatedly to ensure the solution is reliable enough that they don't need to double-check results, which defeats the purpose of automation.
Building Accountability Systems to Ensure AI Adoption
Getting people to think about and use AI more consistently requires ongoing reinforcement to achieve sustained adoption across the organization.
Internal champions should form a committee, not primarily for developing policies and governance, but for maintaining sustained AI adoption..
The champion committee should meet with teams monthly to ask: Are you using the AI solution? Why aren't you using it? Are there issues that didn't surface initially?
Scaling AI Pilots to Improve Systems
Scaling successful pilots requires maintaining flexibility as tools and techniques continue evolving.
The construction company's invoice consolidation provides an excellent example of this evolutionary approach.
Initially, the team used ChatGPT o3 for consolidation, which significantly reduced required hours while still requiring manual drag-and-drop operations.
The next iteration involved creating a custom GPT with similar instructions but easier usability through simple drag-and-drop functionality.
The third iteration leveraged ChatGPT's integrations and connectors to eliminate drag-and-drop requirements entirely. Users could simply reference files with appropriate prompts, and the system would execute automatically.
The fourth iteration tested ChatGPT's agent mode to handle manual copy-and-paste operations automatically.
Combining agent capabilities with connectors and scheduled tasks created a fully automated solution that performs invoice consolidation every Friday without any manual intervention. Users conduct occasional spot checks for verification, but the process runs autonomously.
This progression from manual AI-assisted work to fully automated scheduling illustrates how pilot scaling involves continuous improvement alongside technological advancement. Each iteration builds upon previous successes while incorporating new capabilities as they become available.
This evolutionary approach ensures that businesses don't just implement AI once but continue advancing their capabilities as the technology landscape develops. It demonstrates the importance of building flexible systems that can adapt and improve rather than static solutions that quickly become outdated.
Other topics discussed include:
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The Main Competitive Threat to Traditional Businesses From AI
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The Most Important Long-Term Benefit of Properly Implementing AI In a Business
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How Traditional Businesses Can Approach the Implementation of AI to Ensure Long-Term Success
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Identifying the Right Use Cases for AI Implementation
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Creating Comprehensive Discovery Summaries and Strategy
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How an Accounting Company Implemented AI
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Staff Training and System Adaptation Requirements
Today's advice provided with insights from Karl Yeh, a featured guest on the AI Explored podcast.
Watch the full interview YouTube
ChatGPT Launches Interactive Apps and Opens SDK to Developers: OpenAI is launching a new wave of interactive apps inside ChatGPT, along with an Apps SDK for developers. These apps blend natural language interaction with visual elements like maps, playlists, and slides—all accessible directly in chat. Starting today, users outside the EU can try apps from Booking.com, Canva, Coursera, Figma, Expedia, Spotify, and Zillow. Developers can begin building now using the open-source Apps SDK built on the Model Context Protocol. Future updates include monetization options, a public app directory, and expanded availability to enterprise users. OpenAI
Facebook Adds AI, Friend Bubbles, and Better Controls to Reels: Facebook has rolled out several updates to improve how users discover and engage with reels. A smarter recommendations engine now delivers more relevant content faster, including a 50% growth in newly published reels shown daily. New friend bubbles let users see which reels their friends have liked and instantly start private chats, enhancing social interaction. Additional features include AI-powered suggested searches on select reels, a revamped Save button to collect favorite content, and easier ways to customize what appears in your feed. Meta
Instagram Launches Rings Award: Instagram is introducing a new award recognizing creators who break barriers and push culture forward through creativity. Selected by a global panel of creative legends, winners will receive a physical and digital ring designed by fashion icon Grace Wales Bonner. On-platform, winners will be celebrated with a gold ring around their profile photo in Stories, customizable profile features, and a personalized "like" button, making the award both a symbol of achievement and a creative toolkit for the year ahead. Instagram
OpenAI Launches AgentKit: The All-in-one platform for agent development includes Agent Builder, a visual interface for designing and versioning multi-agent workflows; ChatKit, a customizable chat UI toolkit that allows developers to embed chat-based agents directly into apps and websites; and Connector Registry, a centralized platform for managing data integrations and tool connections across OpenAI products. To improve performance evaluation, OpenAI has also expanded its Evals platform with new features such as datasets, trace grading, automated prompt optimization, and support for third-party models. Additionally, AgentKit includes safety features through Guardrails and introduces new capabilities for reinforcement fine-tuning, including custom tool calls and graders for GPT-5. While Agent Builder is currently in beta, ChatKit and the new Evals features are now generally available, with further deployment and monetization options expected soon. OpenAI
Threads Adds Manual Post Hiding for More Control Over Replies: Threads now lets users manually hide replies to their posts that may be offensive, misleading, or spammy. Hidden replies are moved to a separate section at the bottom of a thread, only visible to the user and the reply's author. This gives users more control over their conversations, helping maintain a cleaner and more respectful experience on the platform. Instagram
TikTok Enhances Ad Automation and Attribution Tools: TikTok has unveiled a suite of new automation and measurement features aimed at improving advertiser performance and control. The updated Smart+ platform now offers a single, flexible ad buying experience with customizable automation levels across targeting, creative, and budgeting. Integrated Symphony tools further streamline content creation using Gen AI to recommend and enhance video ads. For commerce campaigns, the updated GMV Max now includes a Creative Hub with granular performance insights. Additionally, TikTok expanded its Attribution Portfolio with third-party optimization through Google Analytics and introduced Assisted Conversions to better capture cross-channel impact. TikTok
TikTok Launches Shop Ads Partner Program: TikTok has expanded its Marketing Partners Program by adding a Shop Ads focus under the Marketing Technology badge. The new category helps sellers connect with certified partners like Flywheel and Teikametrics to supercharge sales through TikTok Shop. At the core of the offering is GMV Max, an AI-powered solution that streamlines ad setup, optimizes targeting, and boosts ROI across TikTok's discovery surfaces like the For You feed, Live, and Shop Tab. TikTok
YouTube Launches AI Remix Tool and Member-Only Stream Switch: YouTube has introduced a seamless way for creators to shift from a public livestream to a members-only session without ending the stream, helping boost membership perks and acquisition. The platform also expanded its Media Kit feature globally for all YouTube Partner Program creators, offering branded, data-rich PDFs to pitch to sponsors. Additionally, a new Shorts remix tool, "Extend with AI," allows users to generate AI-suggested segments based on existing videos, which link back to the original content to aid discovery. The AI remix feature is rolling out in English to all regions outside the EU and UK, with more expansions to follow. YouTube
YouTube Launches Activation Partners Program: YouTube is introducing the Activation Partners program, a network of vetted third-party providers specializing in campaign strategy and media buying. Designed to help brands and agencies maximize their advertising performance, this program connects advertisers with trusted experts who understand YouTube's unique ecosystem. Google
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