Today's Guide to the Marketing Jungle from Social Media Examiner...
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New week, fresh insights, Alluser! Stay sharp with the latest updates on AI, social media marketing, and emerging trends. Here's what you need to know.
In today's edition:
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Does your Meta ads strategy rely on lookalike audiences?
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TikTok Updates: Trends Insights, New Ads, Attribution Enhancements, and More
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A simple 4-step process to stop re-explaining your business to ChatGPT
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🗞️ Industry news from TikTok
Why It's Harder to Restrict Ad Targeting to Lookalike Audiences
You've carefully built your lookalike audiences. You've trusted Meta to stay within those lines. But a quiet shift in ad targeting behavior means that control is slipping especially if your campaign goals focus on conversions or clicks.
Meta is increasingly blurring the boundaries between your chosen audience and its algorithmic suggestions. And it's not just in Advantage+ campaigns—manual setups are affected, too. For marketers relying on precise targeting, this could mean your ads are reaching a broader pool than you expected.
Jon Loomer explains what these subtle changes mean for your budget, performance, and targeting power and how you should adjust your strategy. Read more here.
On this week's Social Media Marketing Talk Show, host Jerry Potter and Keenya Kelly break down the latest TikTok news and what it means for marketers like you.
AI-Powered Trend Insights in Creator Tools
Anytime analytics become easier to understand, it's always a good thing. One aspect that's very underrated in the way that AI has made marketers' lives better is making it easier to interpret analytics.
TikTok is now adding AI-powered trend insights into its creator tools. Inside creator analytics, you'll see trending topics related to things you posted on TikTok in the past. The feature includes search trends, keyword suggestions, related videos, and demographic data.
The other important part of this update is that TikTok has thrown a create button in the middle of this analytics page. This addresses a significant challenge for content marketers who have never been big fans of creating timely content around trends because it disrupts their workflow.
The recommended approach is to plan your regular content, whatever it might be. But occasionally, if something interesting happens or you've got a moment, whip open the app and look at the analytics for you or your client. If there's something there, you hit create and quickly put something out there. This feature shortens the creation cycle from trend to idea to publishing for all marketers.
Smart Plus Ads for Automated Campaign Optimization
TikTok is unveiling Smart Plus ads to automate and optimize performance campaigns. If you're already using ads, this will make optimizing them even better. If you've been thinking about TikTok ads, many of these AI tools just make it easier to get started and run campaigns well.
The Smart Plus automation solution is a fully automated campaign framework. It has flexible controls so you can monitor your targeting, bidding, placements, creatives, and reporting. It's all designed to maximize your ROI or ROAS, your return on ad spend, and minimize effort, as TikTok claims.
If you're a detail person, sometimes it's hard to just sit back and let it do its thing. But sometimes the AI knows better than we do. You can support multiple objectives in it. It works with Smart Plus catalog ads as well.
App campaigns now feature advanced bidding strategies, such as target return on ad spend and cost cap, along with real-time iOS conversion reporting. This means you can adjust as you go in that industry.
This system also includes some generative AI tools. Essentially, if the campaign is not performing well, it can not only recommend how to change it but also generate some of the creatives right there and make some automatic enhancements. The whole idea is to speed it up, and we could all use that. Of course, it also aims to make the ad campaign work even better.
Ad Automation and Attribution Tools Enhancement
TikTok announced ad automation and enhancements to attribution tools to help marketers track what's happening more effectively.
This update includes the GMV Max platform, which now includes a creative hub. Here, you can see which creatives and creators are driving performance and optimize your campaigns for sales.
TikTok is now supporting third-party optimization, including with Google Analytics. This is massive for tracking because if you're already using Google Analytics on your shopping pages and on your website, it is now fully integrated. Early testing of Google Analytics integration showed a fifty-four percent increase in conversions and a twenty-seven percent decrease in cost per action for advertisers using TikTok automated solutions.
More Features, Tools, Changes, and Updates Discussed Include:
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Smart Plus Travel Ads for the Hospitality Industry
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Vertical Live Streaming with Shorts Feed Discovery
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Expanded Marketing Partners Program with Shop Ads Focus
Watch it on YouTube
How to Build an AI Marketer That Performs Like Your Best Hire
Imagine hiring a new marketing assistant… Every. Single. Day. That's what it's like when you don't have a persistent AI setup tailored to your brand. But, there's a smarter way—and it's surprisingly simple.
In this video, we show you how to build your own AI-powered marketing assistant using ChatGPT's new Projects feature.
It's like creating a team member who already knows your audience, strategy, and style without the repetitive onboarding. Whether you're running a lean business or managing a growing digital brand, this tool can cut hours off your workload and make your marketing sharper, faster, and more consistent.
You don't need to be a tech expert to set it up. This guide breaks it into four doable steps, plus a bonus tip to share it with your team.
Want to see how to make AI truly work for your business (not the other way around)? Watch more here.
TikTok Details Ads Delivery and Attribution Tools: TikTok has unveiled a suite of automation and measurement updates for advertisers, highlighted by the launch of Smart+—a unified ad buying platform offering flexible control across automation, targeting, and creative. Integrated Symphony tools enable fast, AI-driven content creation, while GMV Max's new Creative Hub delivers in-depth campaign insights. To better track conversions, TikTok is rolling out third-party attribution support with Google Analytics and a new Assisted Conversions feature to reveal off-platform impact. TikTok
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