Today's Guide to the Marketing Jungle from Social Media Examiner...
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We're halfway through the week, Alluser, how's your marketing strategy holding up? Today's tips and insights will help you fine-tune your approach.

In today's edition:

Why you might want to hold off on upending your YouTube strategy
LinkedIn Research: What's working with video
4 AI tools to help with customer acquisition
🗞️ Industry news from Claude, Facebook, and more

The Facts on YouTube's Recent Policy Changes

Are frantically refreshing your analytics, convinced your channel are is to get nuked thanks to some supposedly devastating policy changes hitting July 15th?

A lot of headlines are focusing on mass demonetization and the death of AI-assisted content, but Nick Nimmin says most creators are completely spiraling over something that's... well, not actually happening the way they think it is.

While YouTube did announce an update to its Partner Program policies, the reality is far less apocalyptic than the internet would have you believe.

The confusion started when misleading posts began circulating, claiming everything from reaction channels to faceless content would be wiped out overnight.

So what's actually changing? And more importantly, should you be worried about your channel strategy? Read more here.

Stopping the Scroll With LinkedIn Video

LinkedIn analyzed over 13,000 B2B video ads to find out what's working right now.

Turns out, the highest-performing videos don't have Hollywood-size budgets. They address something deeper about human psychology and cultural connection. While 40% of marketers still struggle to create effective video strategies, the top performers are doing five specific things that drive dramatically higher engagement.

The research revealed some fascinating patterns: videos using memes drove 111% more engagement, authentic emotion increased brand awareness by 78%, and certain visual elements boosted performance by double digits. But it's less about following trends and more about creating genuine moments of recognition and trust.

The data also exposed two distinct video formats that work at different stages of the funnel, with engagement rates that rise far above those of generic content. One format delivered 129% higher engagement, while another achieved 103% higher dwell time. Read more here.

Ready to Work Smarter, Not Harder, Alluser?

Your creativity shouldn't be buried under endless to-do lists. If you're tired of spending hours on repetitive tasks like content creation, data entry, and routine analysis, there's a solution.

The AI Business Society teaches you proven AI strategies to streamline your work and reclaim your time. Instead of getting bogged down in busy work, you'll finally be able to focus your energy on breakthrough ideas and strategic thinking—the work that actually moves the needle in your business.

"I decided to join because I have been embracing and working with AI for a little over a year, but I know I have only scratched the surface, and I want to stay on top of the tech and learn from others," says member Michelle West.

Yes, I'm ready to start working smarter.

AI Marketing Applications: Tools To Simplify Your Marketing

Feeling overwhelmed by the flood of AI tools flooding the marketing world? Not sure which ones actually make a difference—or how to use them strategically instead of just experimenting endlessly?

What's missing is a cohesive AI marketing strategy—a framework that connects tools to outcomes and experimentation to business value..AI without direction is just noise. But with the right approach, you can turn that noise into a coordinated symphony that boosts acquisition, conversion, retention, and operational efficiency.

Explore the four strategic pillars of AI-powered marketing: smart customer acquisition, personalized conversion tactics, proactive customer retention, and streamlined internal operations. For each pillar, you'll learn about real tools and how marketers are using them to solve real challenges today.

Whether you're a curious newcomer exploring what AI can do or a tech-savvy marketer ready to scale smarter, this guide gives you the clarity and structure you need. Instead of chasing trends, you'll learn how to build an AI roadmap that delivers measurable, lasting results.

Pillar 1: 4 AI Tools That Support Smart Customer Acquisition

The first pillar of an effective AI marketing strategy focuses on smart customer acquisition rather than simply automating lead generation. This approach emphasizes optimizing the signal-to-noise ratio in your marketing efforts through sophisticated AI-supported personalization techniques that go far beyond basic demographic targeting.

Modern customer acquisition requires understanding how prospects talk about their challenges and what questions they're actually asking. Traditional marketing often involves projecting assumptions onto potential customers rather than letting them signal their actual needs and preferences.

Voiceify

Voiceify, a conversational AI platform that creates voice-based interactions can be used during throughout the customer journey from research to the order or reservation process, and more.

A local utility company in the Chicagoland area faced the challenge of promoting both business and residential programs during brief radio sponsorship segments between sports periods, quarters, or plays. With only thirty seconds to communicate their message, they needed a more efficient approach than traditional advertising.

Using Voiceify, they created an experience where listeners only needed to remember the utility company's name and could ask questions about their programs. The system would then trigger a conversation asking whether the caller wanted to learn more about business or residential options, making the transition from radio advertisement to detailed conversation seamless and personalized.

Reply

Voice-based outreach through platforms like Voiceify can complement traditional email and social media approaches. However, Westwater cautions against using AI for phone-based outreach without careful consideration, emphasizing that the goal is to enhance human capabilities rather than replace human connection entirely.

Reply.io serves as an email-focused platform that enables sophisticated cold outreach campaigns. When combined with prospect research from tools like Seamless.ai, marketers can create highly targeted campaigns that differentiate between cold prospects (who require different messaging) and warm leads who have already shown interest through website visits or content downloads.

The key to successful AI-powered acquisition lies in understanding that these tools enable much more sophisticated segmentation and personalization than traditional approaches, while freeing up human time for higher-value activities like relationship building and strategic conversations.

Seamless

AI-powered customer acquisition extends into sophisticated lead generation through tools like Seamless.ai, which automates prospect identification and information gathering. This platform goes beyond basic contact discovery to provide contextual information that enables more targeted outreach.

The process becomes more powerful when combined with large language models like ChatGPT for additional research. For example, when targeting agency clients, you can research potential prospects to understand their current agency relationships, whether they're in a review process, and how to appropriately time and position your outreach.

If research reveals that a prospect is currently conducting an agency review, you might delay direct sales contact or approach them with top-of-funnel content rather than aggressive sales messaging. This intelligence enables much more strategic and respectful engagement.

Lindy

Tools like Lindy.ai represent the evolution toward agentic AI, where systems can operate with different levels of human involvement. Westwater explains three key operational modes: human in the loop (where you direct and manage), human on the loop (where you verify before execution), and human out of the loop (where systems operate autonomously while learning and adjusting).

Lindy functions as a virtual assistant capable of performing complex tasks such as scheduling meetings and creating detailed prospect dossiers. When preparing for sales conversations, the system can automatically research prospects and compile relevant information, eliminating the time-intensive manual research that typically precedes important sales calls.

This capability extends to creating repeatable workflows that consistently deliver the information sales teams need without requiring them to spend hours researching every prospect manually. The system can learn your standard research questions and even suggest additional areas of inquiry based on patterns it identifies.

Other topics discussed include:

Why AI Strategy Matters More Than Ever for Modern Marketers
Pillar 2: 3 AI Tools That Support Customer Conversion
Pillar 3: 5 Ways AI Systems Support Customer Retention
Pillar 4: 5 Ways AI Streamlines Internal Operations

Today's advice provided with insights from Susan Westwater, a featured guest on the AI Explored podcast.

Watch the full interview YouTube

Claude Rolls Out Connectors Directory: Anthropic has introduced a unified connectors directory—available now on both web and desktop—that lets users seamlessly link Claude to popular cloud services like Notion, Canva, Stripe, and local apps like Figma, Socket, and Prisma. This integration empowers Claude to fetch real data—such as tickets, design assets, or payment info—and transform conversations into action-driven workflows. With one-click "Connect" or "Install," users can enable Claude to draft release notes from Linear, build Notion roadmaps, convert design mockups into code, and manage Stripe payments—directly within chat. While local desktop extensions are available to all Claude users, remote service connectors require a paid plan. Anthropic

Facebook Adds Music Integration to Text Posts: Facebook has introduced a new feature that lets users embed music tracks into their text-based Feed posts, some accompanied by themed artist backgrounds. This enables in-stream listening directly from the post, aiming to enhance user expression and engagement through musical personalization. Social Media Today

Facebook Tightens Rules on Unoriginal Content: Facebook is rolling out stronger enforcement against unoriginal content to ensure creators get credit and visibility for their original work. Accounts that repeatedly repost content without meaningful edits or permission will face reduced reach and temporary monetization bans. Facebook's detection systems will demote duplicate videos, while new attribution tools may link back to the original post. Updated guidelines advise creators to prioritize originality, avoid watermarked content, and use thoughtful enhancements. The Professional Dashboard and Support Home now offer clearer insights into why content may be underperforming. Facebook Creators

YouTube Adds Title A/B Testing to Studio: YouTube is piloting an enhancement to its "Test & Compare" feature in Studio that now lets creators A/B test video titles, in addition to thumbnails. This tool helps determine which title variation generates better performance metrics such as clicks and watch time. The feature is currently available to a small group of creators, with YouTube planning to expand access more broadly in the future. YouTube Support

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Did You Know?

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We publish updates with links for our new posts and content from partners. Your information: Email: tukangpostemel@gmail.com Opted in on: 2021-09-06 17:03:43 UTC.