Today's Guide to the Marketing Jungle from Social Media Examiner...
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We're halfway through the week, Alluser, how's your marketing strategy holding up? Today's tips and insights will help you fine-tune your approach.
In today's edition:
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Is Meta taking marketers out of the driver's seat?
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Results-backed TikTok growth strategy
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Becoming an AI-First Company: From Chaos to Clarity
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🗞️ Industry news for marketers from Instagram, TikTok, LinkedIn, and more
The Meta Ads Algorithm is Changing
Ever feel like you're pulling all the right levers in your Facebook ad campaigns—tweaking bids, refining targeting, adjusting creative, but your results remain unpredictable?
Many advertisers operate under the assumption that they have complete control over their campaigns, only to be blindsided by inconsistent outcomes.
In his latest blog post, Jon Loomer delves into this phenomenon, revealing how the perceived control in Meta advertising is often an illusion. He discusses why traditional optimization tactics may no longer yield the expected results and emphasizes the importance of adapting to Meta's evolving algorithms.
By understanding the limitations of manual adjustments and embracing a more holistic approach, advertisers can better navigate the complexities of the platform. Read more here.
Account Growth on TikTok
Still think explosive TikTok growth is a thing of the past?
If you think the platform's golden age ended in 2020, creator and strategist Kenya Kelly says the growth window is still wide open—you just need the right approach for 2025.
Whether you're trying to build a business presence or an influencer brand, the rules have changed.
Kenya shows how she's growing two very different accounts right now: one built around expertise and lead gen, the other around personal storytelling and lifestyle content.
This episode reveals what's working now, what to post daily, and why strategic volume beats blind luck every time. If you've been sitting on the sidelines or stuck at 500K, this could be your roadmap. Watch more here.
Stop Wasting Time Trying to Figure Out AI on Your Own…
If you're like most marketers, you know you should be using AI. But how do you get started? And how do you know which tools to use…and which ones to avoid?
That's why we created the AI Business Society. When you join, you'll get instant access to easy-to-use resources and actionable training that you can start using right away to get the most out of AI.
Access our comprehensive resource library, connect with other AI-enhanced marketers, and learn from experts who understand your struggles.
Here's what member Marisa Shadrick said, "I have found my people. I love chatting about our experiences with AI and supporting each other on our journey toward the future. Thank you for starting this community."
Yes, I want help figuring out how to use AI.
Becoming an AI-First Company: From Chaos to Clarity
If your team uses ChatGPT in an ad hoc manner daily, tinkering with it through random acts of artificial intelligence (AI), research shows they're probably about 30% more productive than they are without it.
Systematizing your AI usage—where you define something, and AI does it—could improve productivity by 300% or more.
#1: Assign 3 Critical AI-First Roles
The businesses making tremendous progress with AI projects in their operations have figured out how they need to staff three roles to lead the internal AI operations function. Once in place, these roles remove a ton of friction and help you move forward quickly.
Role 1, AI Visionary or AI Leadership: This person leads strategy conversations, ensures you're working on the highest-impact opportunities, and keeps business goals in mind.
Role 2, AI Operator: Think of this person as the AI operations project manager who bridges business processes with AI requirements and drives the AI-ification of your business processes.
Role 3, Implementor: This dedicated role handles the technical building, testing, and improving of your AI systems. They make changes based on feedback, fix problems when systems break, and upgrade systems as new capabilities emerge.
#2: Train Your Team for AI-First Thinking
Before you can create complicated systems for your teams to use, you'll need to help them develop the instinct to think, "How could AI help with this?" as a first response.
Set Clear Expectations: Require everybody to use AI in their work regularly and share what they've learned with others.
Focus on Real-World Examples: Giving your team hands-on experience with how AI can change real work they've already done will help them understand how to work with it. Walk through how they completed a project or stand-alone task, and then redo the work with them in ChatGPT.
Implement Habit Stacking: Find a process your team is already doing regularly, like onboarding a client, and figure out where you can insert a single prompt or AI-run task. Make it super easy by providing copy-and-paste prompts for ChatGPT with specific instructions.
#3: Identify and Prioritize Strategic AI Edge Opportunities
Once you've established an AI-first mindset across your team, you can start thinking about applying AI to your existing processes and systems.
As you list use cases, you'll notice they fall into two categories: Commoditized use cases, where you can leverage someone else's tool or process instead of building one from scratch, and high-leverage use cases that benefit from your unique expertise and processes.
The latter is what Woods refers to as your AI edge–specific use cases that not only save time but also help you build a competitive edge in the market. These use cases are where you should prioritize implementation and invest in custom development.
#4: Systematize Your Business Processes With AI: The CRAFT Cycle Framework
Once you have the right people in place and your entire team consistently uses an AI-first mindset, your AI Operator and Implementor can use the CRAFT framework to transform business processes into AI-powered systems.
C: Clear Picture
You need a clear picture of the current process. Collecting process information from teams can happen through questionnaires asking about inputs, steps, outputs, or deliverables, links to existing materials, and any templates currently being used.
Once you understand the current process, you need to map and convert it into a structured format with:
This structured documentation becomes the playbook for executing the realistic design phase.
R: Realistic Design
Realistic design involves figuring out what's achievable. If you're considering something that feels like a multiple-month process, you should pare it down to an initial version you can build and implement in a week. When you have the first version set, you can expand it.
When initially evaluating what's realistic, focus on AI-ifying processes that convert information into other types of information. For example, a content process that takes a transcript from a talk and converts it into multiple social media posts represents an ideal process because it involves clear transformation AI can handle effectively.
A: AI-ify and Automate
Waiting until this third step to build makes you much faster at creating what you actually need because you've completed the planning work upfront.
Implementation tasks can range from simple--such as writing out all the prompts to use in the process, to complex--plugging prompts into automated systems or setting up AI agents.
F: Feedback
Rather than pushing a newly built AI system live for everyone, Woods recommends rolling it out to a small set of people and tasking them with quickly providing high-volume feedback your implementor can act on.
T: Team Rollout
Training represents the most critical component of the team rollout. Everyone who will use the AI system needs to understand how to use it, how to provide feedback, and what their responsibilities are within the new process.
Making it convenient and natural for people to access the system dramatically increases usage. This can be as simple as ensuring links to your AI system appear where they are executed in your project management tool.
Today's advice provided with insights from Rachel Woods, a featured guest on the AI Explored podcast.
Watch the full interview YouTube
Bing Video Creator Features Sora: Microsoft's latest update makes OpenAI's Sora AI video generation free for the first time through the Bing mobile app. Users get ten free five-second vertical videos, then pay 100 Microsoft Rewards points per additional video, with points earned through Bing searches and Microsoft Store purchases. TechCrunch
Character.AI Expands with Video Generation and Social Features: Character.AI has rolled out new multimedia features, including AvatarFX for video generation, and social sharing tools like Scenes and Streams. Users can create animated videos featuring their AI chatbots, upload photos, select voices, and script dialogues. These videos can be shared within the platform's new community feed, enhancing user engagement and content creation. TechCrunch
Instagram Comment Filters: The platform has expanded access to additional comment filtering tools for creators with over 100,000 followers, introducing filters for "top comments," "newest first," and "follower count" alongside existing options to view comments from people you follow, verified users, and subscribers only. Social Media Today
LinkedIn Q3 FY25 Results: Microsoft reported that LinkedIn surpassed one billion users with 7% revenue growth in Q3 FY25. For marketers, key highlights include a 36% increase in video engagement and 32% growth in comments, indicating stronger content opportunities. Premium Pages for SMBs grew 75% quarter-over-quarter, while LinkedIn Marketing Solutions achieved two consecutive quarters of accelerated revenue growth, reinforcing its effectiveness for B2B marketing. The platform's growing AI adoption for coaching and hiring also presents new opportunities for marketers to leverage AI-enhanced tools in their LinkedIn strategies. LinkedIn
NotebookLM Introduces Public Notebook Sharing: Google's NotebookLM now allows users to share notebooks publicly, enhancing collaboration and knowledge dissemination. This feature enables marketers to create and distribute interactive content, such as campaign briefs and research summaries, fostering greater engagement and transparency. Google
Reddit Introduces Profile Content Hiding Feature: Reddit has launched a new privacy feature allowing users to hide individual posts and comments from their public profiles. This enhancement gives users greater control over their visible content, catering to those who wish to curate their online presence more selectively. The feature is now available across all platforms. TechCrunch
TikTok Content Discovery. Controls: The "Manage Topics" tool allows users to adjust the frequency of content from over 10 popular categories in their For You feed, tailoring their viewing experience without excluding topics entirely. Additionally, AI-powered "Smart Keyword Filters" enable users to block specific keywords and related terms, with the capacity to filter up to 200 keywords. To assist users in navigating these personalization tools, TikTok has released an educational guide detailing how to customize content preferences and understand feed recommendations. TikTok
TikTok Unveils AI-Driven Marketing Tools: The platform has unveiled a range of new features and tools to enhance user experience and provide marketers with advanced solutions. At the TikTok World 2025 summit, the platform introduced AI-driven tools like TikTok Market Scope and Smart+ to optimize brand performance. The global launch of "TikTok for Artists" offers musicians detailed analytics and promotional tools, including a 'Pre-Release' feature for upcoming albums. To improve content personalization, TikTok is rolling out AI-powered Smart Keyword Filters and expanding the "Manage Topics" feature globally. TikTok
YouTube Livestream Leaderboard: The platform is testing a feature for live streams that awards points to viewers based on their engagement and displays the top 50 most engaged viewers per channel. The top three viewers earn special badges that appear next to their names during streams. For marketers, this gamification of viewer engagement could significantly increase audience participation and retention during live streams, potentially making live streaming a more effective marketing tool. The feature is currently being tested with a small group but may expand further, making it worth monitoring for future marketing strategy considerations. YouTube
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