Today's Guide to the Marketing Jungle from Social Media Examiner...
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New week, fresh insights, Alluser! Stay sharp with the latest updates on AI, social media marketing, and emerging trends. Here's what you need to know.
In today's edition:
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Is your Meta ads structure hurting your ROI?
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Inspiration vs. Imitation and why it's eroding consumer trust
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Instagram Updates: Edits App, Comment Filters, Grid Features, and More
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Could one of these new AI tools from Google make your life easier?
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🗞️ Industry news from Pintererst, TikTok, and more
The Meta Ads Structure You Should Be Using in 2025
If setting up your Meta Ads account still feels like a puzzle, it's time to rethink your approach. There's a streamlined structure that top brands are using this year—and it might not be what you expect. In this new video, Dara Denney walks through the setup she's using to drive successful ad campaigns.
You'll discover why funnels, retargeting, and even some campaign types that used to be staples are falling out of favor—and what's replacing them. Plus, if you've ever wondered how to manage multiple products, expand into new countries, or decide when to launch that next ASC campaign, this deep dive will challenge your assumptions and give you fresh ideas to consider.
Whether you're spending modestly or scaling aggressively, this isn't just theory—it's a practical look at what's working right now on Meta. There's also a surprising insight into why trying to push all your products via ads could be tanking your efficiency. Watch more here.
The Hidden Cost of Copying in Marketing
Your boss walks in and says they love a certain post from someone else, and they want you to imitate it. Sound familiar?
In a world where everyone's inspired by someone else, it's easy for brands to slip into the trap of sameness—without even realizing it. But what's the real cost when your content starts blending into the crowd? And how can you build a brand that stands out?
Michelle J Raymond pulls back the curtain on the steep price of imitation in marketing—and it's more than just looking like everyone else. From damaging trust to being overlooked by algorithms, she explores why playing it safe with us-too content might be holding your brand back more than you think.
You'll hear personal stories, hard-won lessons, and practical ways to stay original—even when it feels like everything's been done before. The struggle to balance inspiration with authenticity is real but can be overcome. Watch more here.
Master the AI Skills Your Leadership Values Most
Are you ready to transform budget constraints into creative breakthroughs? And turn tight deadlines into achievable victories?
The AI Business Society teaches you to analyze data, optimize outputs, and make informed decisions that establish your reputation as an AI innovator.
"I joined AI Business Society so I can get better / recommend better solutions to maximize ROE - return on efforts," said member Prathima Venkatesan.
I'm ready to become my company's AI expert.
On this week's Social Media Marketing Talk Show, host Jerry Potter and guest Elizabeth Marberry break down the latest Instagram news and what it means for marketers like you.
Instagram Grid Customization Controls
This customization capability addresses two critical aspects of Instagram marketing: aesthetic control and strategic content placement.
"There are two reasons why I am so excited about this feature," Marbury explains. "Number one is for any brand or business that cares about the aesthetic of their feed, meaning the curation of that first impression of your storefront. This is a game changer because now you have control over those top nine posts, people's first impression."
The strategic marketing implications are significant. "From a marketing and strategy standpoint, I'm very excited about this because, let's say, you had a reel that popped off, and it led to your lead magnet… you can move that toward the top of your grid."
The feature particularly benefits businesses that understand the customer journey on Instagram. When someone checks out your profile, it's usually early in their relationship with your brand. Having control over those crucial first nine posts means you can guide new visitors toward your most compelling content, strongest calls-to-action, or best-performing lead-generation posts.
3:4 Aspect Ratio Photo Format
This update is particularly valuable for creators and businesses that rely heavily on photography in their marketing strategy.
The new format addresses a longstanding challenge that content creators have faced. Previously, marketers had to use design tools like Canva to adjust and fix the ratio so their photos would look good on Instagram. This extra step created friction in the content creation process and often deterred consistent posting.
With the three-by-four format, you can now take a photo on your phone and post it directly to Instagram without any additional editing or ratio adjustments. The image will look exactly as it does on your phone screen, maintaining its natural proportions and visual appeal.
This format works for both single posts and carousel posts, giving marketers flexibility in how they present their visual content. Reducing editing requirements means businesses can post more consistently, as they no longer need to invest time in reformatting every image before publishing.
Edits App Teleprompter
The teleprompter function represents a significant advancement for creators who want to record direct-to-camera content, often called talking head videos, where they speak directly to the camera.
"I love this for anyone who wants to record those direct-to-camera reels where you are, or other people call them talking head where you are speaking directly to the camera," Marbury explains.
Previously, creating scripted content required an awkward process of looking at notes, filming a sentence, looking back at notes, and filming another sentence. The new teleprompter feature entirely transforms this process and allows you to look straight at the camera while reading your notes, creating more natural and engaging content.
The teleprompter includes several customization options that enhance its usability. "You can adjust the speed of it. So, it was going a little too fast for me. Apparently, I read a little slower than most. And so I was able to slow it down. And for those of us who need glasses, you can make the text bigger or smaller," Marbury notes.
The workflow for using the teleprompter is straightforward and flexible. Host Jerry Potter asked about the practical implementation: "So, for example, I could still type it on my full keyboard because I have never gotten good at typing with my thumbs, have it in Docker notes, and then paste it in. Is that how you would recommend?"
"That's what I would totally recommend doing is have it all written out," Marbury confirms. "You just copy and paste it from wherever you would work that out. Google Docs or your notes app on your phone is super easy."
Advanced Comment Management and Filtering
Instagram has introduced sophisticated comment filtering capabilities for larger accounts, specifically those with over 100,000 followers. These features give creators and businesses better tools to manage high-volume engagement and focus on the most valuable interactions.
The primary filtering option allows users to sort comments by engagement level.
"You can essentially filter the comments by top comment, meaning what comment is getting the most engagement from your community? So I think that that one is probably the most important of the filters," Elizabeth notes.
Another filtering capability focuses on the commenter's following size.
More Features, Tools, Changes, and Updates Discussed Include:
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Recaps and Celebrations for Creators
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Enhanced Messaging Features and Capabilities
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Edits App Analytics Integration
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Edits App Collaborative Features
Watch it on YouTube
5 New AI Tools to Try
Itching to try some new AI tools? Google has quietly flipped the switch on five game-changing features you can try right now.
There's an image generator that finally nails text and typography, a video creator that adds realistic audio on the fly, and even an autonomous coding agent that handles your GitHub backlog while you sleep,
Whether you're drowning in coding tasks, struggling with design mockups, or need to turn mountains of research into something actionable, there's probably something here that'll make you wonder how you've been doing things the old way for so long. Learn more here.
Pinterest Shares 2025 Summer Trend Insights: Pinterest has unveiled its 2025 Summer Trend Report, spotlighting themes like summer self-care, coastal escapes, and poolside fashion that are resonating with users globally. Based on search data, the report outlines growing interests such as "cool summer drinks" and "slow beach days," offering marketers inspiration for seasonal campaigns. The insights also cover regional preferences, helping brands create localized strategies that connect with audiences during the summer months. Pinterest
Trump Issues Third Extension on TikTok's U.S. Enforcement Deadline: On June 19, 2025, President Trump signed a third executive order delaying enforcement of the divest‑or‑ban requirement, granting TikTok's parent ByteDance until September 17, 2025 to complete a U.S. sale or face a ban. The White House
TikTok Creative Assistant Now in Adobe Express: TikTok has teamed up with Adobe to embed its Creative Assistant into Adobe Express, helping marketers and creators generate TikTok-optimized content more easily. This integration allows users to access TikTok trends, best practices, and ready-to-use templates while designing, eliminating the need to switch between platforms. TikTok
What Did You Think of Today's Newsletter?
Did You Know?
In the early 20th century, push-button light switches became a status symbol in upscale homes. These switches, which replaced the earlier toggle style, were smaller and paired with ornate fixtures, making them a fashionable choice for the wealthy before toggles became the mass-market standard again.
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