Today's Guide to the Marketing Jungle from Social Media Examiner...
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We're halfway through the week, Alluser, how's your marketing strategy holding up? Today's tips and insights will help you fine-tune your approach.
In today's edition:
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LinkedIn frequency recommendations
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Instagram grid dimensions
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10 content creation tools for research, images, video, and audio
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🗞️ Industry news from Gemini, Meta, Reddit, X, and more
Stop Guessing: Cracking LinkedIn's Frequency Code
LinkedIn has been clear about this: they prioritize engaging conversations and relevant content over post frequency. The platform rewards quality interactions rather than the quantity of posts.
Michelle J. Raymond says her experience working with clients shows:
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Multiple same-day posts typically underperform as they compete for attention
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Frequent reposting can diminish the reach of original content
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Daily posting only works with an actively engaged audience
The key takeaway? Prioritize quality over quantity. Rather than rushing mediocre content, create fewer but more valuable posts.
So, what's a good posting cadence? For most of us, three posts per week works. Why?
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Your posts stay visible for 2-3 days, giving you consistent visibility
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It's enough to remain relevant without overwhelming your audience
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You can maintain this pace without burning yourself out
Of course, there are exceptions. For example, if you're launching something new, post more. If you're new to publishing content on LinkedIn, start with one post a week and work your way to posting more often. Read more here.
Keep Your Content Safe from the Instagram Chop
Let's talk about Instagram's new grid layout and what that means for your posts.
Since they've finally sorted out all the changes, Lucas O'Keefe found the safe zones for your content so you know where to put the good stuff and keep it safe from getting chopped off at the edges.
For Feed Posts, Instagram uses a Grid View dimension of 1012 x 1350 pixels. When creating your images, you'll want to use a 4:5 ratio with dimensions of 1080 by 1350 pixels; the grid view will display at a 3:4 ratio of 1012 by 1350 pixels. While you can still post your images as squares, remember they'll automatically extend to fit the new grid format.
He also has the details for your Reels and Stories! Read more here.
What Does This Make Possible?
At Social Media Examiner we operate with a "growth mindset". This means that anytime something happens—good or bad—we ask the above question and always discover exciting new possibilities.
What about you? Are you looking to discover new possibilities?
If so, then consider attending Social Media Marketing World—March 30-April 1.
You'll discover the latest marketing strategies, taught by experts in the industry. But you'll also meet other marketers facing the same challenges and opportunities that you are.
Ask yourself this: What does attending Social Media Marketing World make possible for you?
I'm ready to discover more…
Are you a content creator or marketer looking to improve your content? Wondering how AI can help you produce high-quality content?
Not everyone needs to integrate AI-powered tools into their content creation. However, AI tools expert Matt Wolfe says leveraging AI tools is no longer optional for businesses focused on content creation.
"If you're a business owner and content is your business, and you're looking for the most efficient way to get high-quality content out into the world, using AI is a must," Wolfe explains. "There's really no more efficient way to create content than to leverage some of these tools out there that are really kind of a shortcut to creating really, really high-quality content."
Wolfe's expertise comes from firsthand experience. Thanks to strategic AI implementation, he runs a successful YouTube channel, curates AI tools on his Future Tools website, and maintains a consistent presence across multiple social media platforms. He accomplishes what would typically require a team of 20 people with just two team members.
To maximize your efficiency and content output quality similarly, Matt reveiwed the following AI content creation tools for us.
Research Tools
Perplexity is like a ChatGPT and Google search hybrid, offering deeper insights than traditional search engines. What sets Perplexity apart is its depth of analysis. While ChatGPT's search feature provides surface-level results with summaries, Perplexity delivers comprehensive research by analyzing multiple sources and synthesizing the information into detailed summaries.
Google's Gemini DeepResearch takes research to another level, analyzing hundreds of websites simultaneously. The integration with Google Drive allows you to easily save and cite the research results, making it particularly valuable for content creators developing in-depth educational or analytical content.
Image Generation Tools
Leonardo incorporates multiple models, including Flux for photorealistic images and its proprietary Phoenix model. It excels at producing images that include text and offers features like AI upscaling capabilities, which can add details and textures to images.
One of Leonardo's most innovative features is its Flow State Mode. This unique capability allows users to begin with basic prompts and receive an infinite scroll of varied images. Open a generated image, then click on the "More Like This" button to generate variations based on your selected image, allowing you to refine your results progressively. You can also navigate backward through your exploration history if you want to pursue a different creative direction. Wolfe says this feature has become his primary method for creating YouTube thumbnails.
Editor's Note: Matt Wolfe is an advisor to Leonardo.
Ideogram is another helpful platform for projects requiring text integration in images. It delivers usable images with text eight out of ten times, compared to ChatGPT and other tools that will miss eight out of ten times, sometimes ten out of ten.
Video Generation Tools
While Google's Veo2, Sora, and Luma Ray 2 excel at creating short clips of 5-10 seconds, we're still far from AI generating complete, high-quality, long-form videos. The primary limitation remains computational power and associated costs. However, current capabilities are already proving valuable for content creators for typical B-roll needs, which rarely exceed 3-5 seconds in professional content.
Audio Tools
NotebookLM's standout feature is its ability to generate natural-sounding podcast-style conversations between two AI hosts who talk about the information provided. A recent feature addition allows you to interact with these generated discussions by pressing a button to interrupt the conversation, similar to calling into a radio show. When interrupted, the AI hosts will acknowledge you by name (e.g., "Hey Matt, what's up?"), listen to the question, and then continue their discussion addressing the new topic. The generated content is downloadable, allowing you to save the podcasts for various purposes.
ElevenLabs' core functionality allows you to train your own voice in the system. This feature is handy for correcting a misspoken word in a video. The platform includes a voice marketplace where you can access voices trained by other people. It also features a sound effects generator that eliminates the need for stock sound effects websites. Looking ahead, ElevenLabs is planning to add music-generation capabilities to its platform.
Suno offers two primary approaches to creating music. You can input your own lyrics and have Suno generate a complete song, adding background music, drums, guitars, and other instrumental elements to accompany the provided lyrics. Alternatively, you can simply give a prompt and let Suno create an entirely original song. The platform also includes a "no lyrics" option if you need background music for videos.
Today's advice provided with insights from Matt Wolfe, a featured guest on the AI Explored podcast and speaker at Social Media Marketing World.
Watch it on YouTube
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Gemini Chat History Feature: The new Gemini Advanced function lets the AI reference past conversations in its responses. This feature eliminates the need to restart conversations or search through previous threads, allowing users to continue ongoing projects and discussions seamlessly. Users maintain control over their data storage, with options to review, delete, or set retention periods for chat history through My Activity settings. The feature is currently rolling out to Gemini Advanced subscribers with Google One AI Premium Plan in English, with plans to expand to additional languages and Google Workspace customers in the coming weeks. Source: Google
Meta Targeting Notification Error: Meta has acknowledged that some Facebook page managers received an erroneous alert asking them to confirm their Pages were not targeting children under 13 years old. The alert included a process for Page managers to explicitly confirm their content was not aimed at minors, which appeared to be part of an enforcement strategy to protect young users on the platform. Meta issued a statement to SMT confirming this was a technical error, stating, "We are aware of this bug and have fixed it. We are testing notifications to ensure pages are following our Terms of Use, which prohibit people under the age of 13 from using Facebook. In this case, these notifications were sent incorrectly." Source: Social Media Today
Facebook Live Video Storage Policy Updates: Starting February 19th, 2025, new live broadcasts will only be available for replay, download, or sharing for 30 days before being automatically removed from the platform. All live videos older than 30 days will be deleted from Facebook in waves over the coming months. Users will receive email and in-app notifications before their archival live videos are deleted, giving them 90 days to take action. Facebook is introducing new tools for users to download individual videos, perform bulk downloads, or transfer videos to cloud storage providers like Dropbox or Google Drive. Users can convert segments of their live videos into reels to keep them on their profile beyond the 30-day limit. Those needing additional time can postpone the deletion for six months by following the notification prompts. Source: Meta
Paywalls Coming to Reddit: The platform's CEO, Reid Huffman, revealed the platform is developing a paid subreddit feature that will allow content creators to make posts that only paying members can access. The company did not provide specific timing details for when the paid subreddit feature would be released. Source: Reddit
X Raises Price of Premium+ Subscription Plan: The pricing structure appears inconsistent across X's platform, with different prices showing up at various stages of the subscription process - the reporter noted variations including $39.83 monthly, $477.95 annually, $395 annually, and $48.40 monthly. Source: TechCrunch
X Blocks Signal URLs: X is currently blocking Signal.me, a URL shortener used by the Signal messaging app that allows users to share direct contact links. The blocking affects multiple features including direct messages, public posts, and profile pages, and was initially reported by Disruptionist. Users who attempt to share Signal links on X receive error messages, including "Something went wrong" for posts and "This request looks like it might be automated" for direct messages. TechCrunch has independently verified these blocks through testing. Source: TechCrunch
xAI Grok-3 Launches: The new model is being made available immediately to Premium+ subscribers on X, while a new subscription tier called SuperGrok is being introduced for users accessing the chatbot through the mobile app and the web. The release includes a new feature called DeepSearch, which is described as a reasoning-based chatbot that can explain its thought process when answering queries. It has capabilities for research, brainstorming, and data analysis. Source: Reuters
Did You Know?
The term "stained glass" comes from the silver stain usually applied to the outside of the glass. When fired, the stain turns a yellowy-gold color. Cobalt makes blue, copper oxide makes green, gold makes red, and manganese turns the glass purple.
Michael Stelzner, Founder and CEO
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