Today's Guide to the Marketing Jungle from Social Media Examiner...
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The weekend is almost here, Alluser! Here's a recap of the most important insights, trends, and updates from the week. Catch up in minutes and go into next week prepared.

In today's edition:

TikTok's latest feature is algorithm-free
Read this before you make any changes to your Meta campaigns
Creating Pinterest ads that deliver strong results
Turn voice notes into content with AI
Instagram updates for marketers
Using Claude for landing pages that inform, persuade, and convert
🗞️ Industry news from Google, Meta, Reddit, and more

TikTok Launches Bulletin Boards

What if TikTok gave you a VIP channel to engage your audience, without the pressure of public posting?

TikTok's Bulletin Board feature gives you a direct line to share custom updates, behind-the-scenes moments, or upcoming launches exclusively with your followers.

Think of it as a private broadcast list: simple to manage, totally in-app, and capped at three bulletins per day. No algorithm games, just streamlined connection.

This tool will quietly amplify your message to your most loyal audience.

Curious how to set it up, what you can post, or what happens when you close it down? Read more here.

What Meta Andromeda Really Does and Why It's Probably Not Your Performance Problem

There's been no shortage of speculation around Meta's Andromeda system—some marketers are even calling it the reason for declining ad performance. But how much of that is actually true?

Despite the noise, Andromeda isn't a new targeting algorithm or a change in how your ads are ranked. It's simply a system update that helps Meta retrieve ads more efficiently from a massive inventory. That's it. It doesn't decide who sees your ad or how well it performs.

Jon Loomer's latest breakdown helps demystify the topic with clarity and calm. If you've been adjusting your ad strategy based on what you think Andromeda requires—creating more variations, testing more formats, or changing targeting without clear results—this piece offers a helpful reset.

It's especially useful if you're trying to stay current with Meta's evolving tools but don't want to overcomplicate your approach or waste resources. Read more here.

Winning With Pinterest Ads: How to Improve Your B2C Sales

Pinterest offers a significant value that most marketers miss. While advertising agencies focus their budgets on Meta, YouTube, TikTok, and other platforms, they overlook a platform with five hundred million monthly active users.

Pinterest has less competition than other advertising platforms, which means advertisers often achieve better results. This lower competition allows your advertising budget to work harder and reach more people than on crowded platforms.

Your advertising investment continues working because Pinterest content stays visible for extended periods. Organic content and paid ads on Pinterest remain active for at least three months. This differs greatly from Instagram and Facebook posts, which typically receive engagement for about an hour. TikTok videos and Instagram reels might stay visible for twenty-four to forty-eight hours before engagement decreases. Pinterest content continues getting views and engagement for three, six, or twelve months, and sometimes for years.

The platform attracts users across all age groups, including significant growth among Generation Z users. Young adults use Pinterest for inspiration and planning, while older demographics remain highly engaged. This diverse user base makes Pinterest valuable for businesses that serve multiple age groups.

How to Set Up Your Pinterest Ad Campaigns

Creating effective Pinterest advertising campaigns requires careful planning and structure. The way you organize campaigns affects their performance and your ability to improve results over time.

Start by installing the Pinterest tag on your website. This tag, similar to Facebook's pixel, tracks what users do on your site and sends that information to Pinterest. "You want to have the Pinterest tag added to your website and activated to tell Pinterest when people are going to your landing page and when people are purchasing, and even add to carts if you're an e-commerce business," Nelson explains. The Pinterest tag allows you to track conversions, build audiences for retargeting, help Pinterest find similar users, and gather data to improve your campaigns.

Nelson recommends creating three types of campaigns that work together to guide users toward purchase.

First, set up traffic or engagement campaigns to introduce new people to your brand and generate initial interest. These campaigns focus on getting users to click-through to your website and interact with your content.

Second, create conversion campaigns designed for specific actions like purchases or email sign-ups. These campaigns target users most likely to complete your desired action based on Pinterest's data and your tag information.

Third, build retargeting campaigns to reconnect with users who visited your site but didn't convert.

"In the engagement campaign, you are optimizing for just clicks or pin clicks, which are both clicks off of Pinterest to your website," Nelson explains. "You can also include saves, which is when someone saves your pin to their board. And I often like to do that because people who save are more of your warmer audience. They really loved what they saw, and they want to remember it."

Within each campaign, you'll set up targeting at the ad set level. Pinterest offers Performance Plus, which is an automated targeting option similar to Meta's Advantage+. "On Pinterest, it's called Performance Plus. And it's where you say, OK, Pinterest, I trust you. I know you're smarter than I am in terms of what your users look like and how they act. So get my pin in front of the right people so that I get clicks and they buy," Nelson explains.

While Performance Plus can work well, Nelson suggests providing Pinterest with some initial direction, especially when starting. You can add interest targeting on top of Performance Plus to help the system understand your ideal customer. Choose interests that closely match your product or service. Begin with broader interests and narrow them based on results. Use Pinterest's audience insights to understand which interests overlap with your buyers.

Pinterest also offers Actalike audiences, similar to Facebook's lookalike audiences, for retargeting. "Pinterest is really good, though. One thing that does work really well for me on Pinterest is engagement actalikes. And that's where you take people who've engaged with your pins and ask Pinterest to find more people who look like the ones who engaged. And that can be really good at drawing more clicks and getting people over to your site to buy," Nelson notes.

Design your campaigns to work as a complete system. Your engagement campaigns find interested users across Pinterest. Your conversion campaigns focus on users who are ready to purchase. Your retargeting campaigns reconnect with interested users who need more information. Each campaign type serves a specific purpose in moving users from discovery to purchase.

Using AI to Automate Your Social Media and Your Marketing

AI automation offers more than just time savings. When implemented properly, it allows small businesses to operate like larger organizations without the overhead of managing a big team.

The value of automation goes beyond saving time. It allows you to create what Long describes as clones of yourself that can handle routine tasks while maintaining your voice and standards. This becomes especially valuable when you consider how much time business owners spend on repetitive tasks that prevent them from focusing on strategic growth.

Building Your First Automation with Make

Creating automations has become more accessible thanks to platforms like Make, which Long describes as user-friendly for beginners. Make offers an AI beta feature that helps you build automations even without a technical background. The platform's visual interface shows how data flows through your automation, making it easier to understand and fix problems.

To build your first automation in Make, start by creating what's called a scenario—a workflow that connects different applications and services. The platform's AI beta feature can suggest scenario structures based on what you want to accomplish. For instance, if you want to automate social media posting from voice notes, you would start by setting up a trigger.

For a voice note automation system, the trigger might be uploading a voice note to a specific Google Drive folder. When Make detects a new file in that folder, it downloads the file and sends it to a transcription service. The transcript then gets processed through ChatGPT or Claude, which transforms it into social media posts for different platforms.

Make represents each step in your automation as a visual module, and you can see data passing between modules. This transparency makes it easier to identify problems and modify your automations as needs change.

When building automations, Long emphasizes starting simple and gradually adding complexity. Your first automation might just take a voice note and create a single social media post. Once that works reliably, you can add steps to create variations for different platforms, schedule posts for optimal times, or analyze engagement and adjust future content.

API keys are crucial when integrating AI tools like ChatGPT. Long directs users to platform.openai.com to obtain their API keys, which allow Make to communicate with OpenAI's services. While API keys might sound technical, Long explains they're simply like passwords that allow different services to connect. The process is straightforward, and most platforms provide clear instructions.

Pro Tip: To help debug automations. You can take a screenshot of your Make scenario and upload it to ChatGPT with a description of the problem. The AI can often identify configuration issues or suggest solutions based on the visual information. This troubleshooting approach has saved Long and her clients significant time.

Practical Implementation: Turn Voice Notes Into Published Content

To illustrate how these concepts work together, Long walks through a complete automation example that many marketers will find immediately useful. The scenario involves using voice notes to create social media content—a process that traditionally takes hours but can be reduced to minutes through automation.

The workflow begins with recording a voice note on your phone while walking, driving, or whenever inspiration strikes. You upload this voice note to a designated Google Drive folder, which triggers your Make automation. The automation detects the new file, downloads it, and sends it to a transcription service.

Once transcribed, the text goes to an AI model like ChatGPT or Claude, along with instructions about your brand voice, target audience, and content requirements. The AI transforms your casual voice note into polished social media posts, creating variations for different platforms. A single five-minute voice note might become a LinkedIn article, three X posts, an Instagram caption, and a Facebook update, each optimized for its platform while maintaining your core message.

The automation can go further, scheduling posts at optimal times based on engagement data, adding relevant hashtags, and even creating simple graphics. What might have taken two hours happens automatically in the background while you focus on other priorities.

This sophistication isn't built overnight. You start with a simple version—perhaps just transcribing voice notes and creating basic posts. As you become comfortable with the technology and refine your prompts, you can add layers of complexity to match your needs.

Dynamic Story Response Templates

Instagram is adding new templates so users can now respond to story prompts using dynamic templates, making it easier for them to create response content that is potentially higher quality.

To find these templates, look under the Add Yours templates section or the "add more with Add Yours" option within the app.

Stories Restyling Tools

Meta AI is being integrated into Instagram Stories to provide restyling tools that will let users edit photos and videos directly in the app.

This integration is particularly interesting given that Instagram has invested significant resources into developing a separate Instagram Edits app.

Users will be able to add, remove, or change elements using text prompts or choose from a variety of preset effects. These effects include fashion tweaks, artistic styles such as watercolor or film noir, and immersive environments that can place users underwater or in flames, among other creative options.

These features are accessible through a restyle icon that appears after selecting the media for Stories.

PDF Reports in Edits App

The Instagram Edits app is adding valuable tools designed specifically for marketers, beyond just content creation features. Users can now generate and share PDF reports containing account and Reels performance metrics.

This feature addresses a common challenge in agency work. Creating monthly reports for clients has traditionally been a time-consuming process. While systems can be developed to streamline this workflow, the new PDF report generation tool provides an even more efficient solution.

Whether generating reports internally for a company or to share with stakeholders, users can now create PDF reports directly within Instagram. Additionally, these PDFs can be uploaded to AI tools such as ChatGPT or Gemini for analysis and recommendations.

This functionality is available within the Edits app, which can be downloaded from the Google Play Store or the Apple App Store.

More Features, Tools, Changes, and Updates Discussed Include:

Add More Feature for Instagram Stories
Instagram Reels Enhances Watch History Functionality
Meta AI Expands Language Support for Reels
Instagram Edits App Introduces Enhanced Creative Tools
Professional Accounts Gain Access to Competitive Insights Tools
Instagram Tests Usage-Based Navigation Layout

Watch it on YouTube

How to Create Landing Pages With AI That Actually Convert

Can AI write landing page content that feels… more than fine? Yes! But the tool you're reaching for might not be the tool that can deliver.

Truly effective copywriting hinges on nuance—what your audience wants, fears, and needs to hear before they say yes.

That's where Claude comes in.

Our latest walkthrough reveals how to use Claude's Projects feature to write smart, personalized landing page copy that converts.

You'll see how to structure prompts, feed in research (without doing customer interviews), and apply proven copywriting frameworks in a way that fits your brand. Watch more here.

Snap and Perplexity Team Up: Snap Inc. has struck a landmark deal with Perplexity AI in which Perplexity will pay Snap US$ 400 million (cash + equity) to integrate its AI‑powered search engine into Snapchat's chat interface, with roll‑out expected in early 2026. Marketers and creators should note this play: the merging of chat‑based social platforms and converged AI search/answer features could reshape how users discover information, brands, and ad inventory within mobile messaging environments. TechCrunch

Meta Sunsets Facebook Like & Comment Web Plugins in Feb 2026: Meta is phasing out its Facebook Like Button and Comment Button web plugins for external websites, with full removal slated for February 10, 2026. From that date onward, these plugins will render as invisible 0x0 pixel elements, ensuring no visible disruption on websites using them. Web developers and brands embedding these buttons should plan to remove or replace them ahead of the sunset date. Meta

Meta Empowers Advertisers with Deeper Opp Score Features in Marketing API: Meta is giving advertisers a clearer view of their optimization potential via a 0–100 point metric and a richer set of over 40 actionable recommendations. Each recommendation is weighted with an estimated lift and point value, and accessible programmatically for tailored automation and insights. While the score helps identify where campaigns could be improved—especially around structure, budget, creative, and targeting—Meta highlights that the tool does not guarantee better performance outcomes. Meta

Meta Enables Partial Delivery to Excluded Placements via Marketing API: Meta has launched a flexible new option in its Marketing API that allows advertisers to send up to 5% of their campaign spend to ad placements they had previously excluded—provided Meta's system determines those placements could still deliver value. This change gives advertisers more maneuverability: instead of fully blocking a placement, you can now permit a small amount of delivery to test it. To use this feature, you must explicitly set the new parameter via the API when creating or updating ad sets. While Advantage+ placements remain the primary recommendation, this partial‑exclusion approach offers a smarter alternative for scenarios where you're manually choosing placements and still want some exposure. Meta

Reddit Launches Interactive Ads to Drive Engagement in Community Feeds: Reddit is rolling out an Interactive Ads format that enables brands to embed immersive experiences (quizzes, micro‑games, dynamic reveals) right into Reddit's community feeds. For marketers, this offers a fresh creative lever: instead of traditional image or video ads, you can turn your campaign into a moment of participation within Reddit's 100,000+ communities. The format supports both plug‑and‑play templates for smaller brands and fully custom builds for larger ones, making it scalable and accessible. Reddit

TikTok & iHeartMedia Team Up to Expand Creator‑Powered Audio Across Platforms: iHeartMedia and TikTok have formed a landmark partnership that extends TikTok creators' reach into podcasting, broadcast and digital radio, and live event experiences. The collaboration includes launching a TikTok Podcast Network with up to 25 new creator‑led shows, a co‑branded radio station (TikTok Radio) that pairs creators and iHeart hosts, and live‑event integrations at major iHeartMedia music festivals and activations. Creators gain access to iHeart's broad audio infrastructure and audience scale, while brands benefit from blended creator‑audio inventory and multi‑platform storytelling possibilities. TikTok

YouTube Studio Notes Glitch: Earnings Showing Higher Than Expected: YouTube Studio has issued a notice that some creators are seeing abnormally high or duplicated earnings listed under Payment Activity. The company acknowledges the discrepancy and confirms a fix is underway. Creators are advised to treat the inflated numbers as temporary display errors and to continue monitoring official payment statements (via AdSense or bank transfers) for accurate figures. YouTube

Google Launches Private AI Compute: Google has unveiled Private AI Compute, a new platform designed to enable powerful, cloud‑based AI experiences while ensuring user data remains private and only accessible to the user. The system runs advanced Gemini models in a sealed hardware‑secure enclave in the cloud, connected via encryption and attestation from the user's device. For example, the Pixel 10's Magic Cue assistant and Recorder app are already leveraging this platform to offer smarter suggestions and broader language support. Google

Instagram Edits App Adds Bulk Editing and Lipsync Animation: Instagram has rolled out several new features to its Edits app, including a bulk captions editor that lets users view and modify their entire transcript in one place. The Sound FX library now includes 400 additional effects for richer audio customization. A new Lipsync feature enables iOS users in the U.S. to animate facial photos with voice recordings, while a Reverse tool lets creators flip video playback direction for creative effects. Instagram

LinkedIn Events Launches New Tools for Promotion, Targeting & Measurement: LinkedIn has rolled out powerful upgrades to its Events solution designed for B2B marketers navigating tighter budgets and higher expectations for ROI. The update introduces seamless integration with major event platforms (ON24 and Cvent), making it easier to host, boost, and promote events—whether on LinkedIn or not. It also adds a dedicated lead‑generation objective for Event Ads, complete with CRM/automation integrations so registrations convert into trackable business outcomes. LinkedIn

Reddit Launches WooCommerce Integration: Reddit has unveiled a new integration with WooCommerce, offering SMB ecommerce sellers a streamlined path to launch and manage Reddit ad campaigns. The tool supports automatic deployment of Reddit Pixel and CAPI, 1-click catalog sync, and easy creation of Dynamic Product Ads. With Reddit hosting over half of all online purchase-related conversations, the integration connects merchants with a research-minded audience. Designed for ease of use, the platform aims to help smaller retailers drive conversions during peak shopping seasons without requiring technical expertise. Reddit

Threads Introduces Podcast Previews and Profile Integration: Threads is making a push into podcast promotion with new features that allow creators to add their podcast directly to their profile and generate rich link previews within posts. Creators can tap Edit profile → Podcast to paste their show link, which then enables a custom thumbnail and link card whenever they share an episode. These new tools are currently in limited testing. Threads

YouTube Rolls Out Channel Content Filters: Channel pages now include two new filter chips—Members Only and Public—to help viewers differentiate between subscriber‑exclusive and fully public content. YouTube

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We publish updates with links for our new posts and content from partners. Your information: Email: tukangpostemel@gmail.com Opted in on: 2021-09-06 17:03:43 UTC.

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TikTok’s Billboard Feature, Pinterest Ads Tutorial, Turn Voice Notes Into Social Posts, and More

TikTok’s Billboard Feature, Pinterest Ads Tutorial, Turn Voice Notes Into Social Posts, and More

TikTok Launches Bulletin Boards

What Meta Andromeda Really Does and Why It's Probably Not Your Performance Problem

Winning With Pinterest Ads: How to Improve Your B2C Sales

How to Set Up Your Pinterest Ad Campaigns

Other topics discussed include: